Revolution: Diesel takes 'Guide to Successful Living' campaign viral
Diesel is taking its 'Guide to Successful Living' campaign viral with the launch of its 'oil klash klash' ad, which will later be rolled out to TV and cinema.
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The viral campaign features a topical 60-second digital video version of "oil klash klash", directed by Johan Kramer from KesselsKramer in Amsterdam and conceived by KesselsKramer and the Diesel Creative Team.
I would normally leave a viral story for Robert to post, but since he seems to be otherwise engaged, I'd guess his analysis might be something to the effect of "Ha, ha, what plonkers!" Then 2-3 readers should be counted on to offer comments along the lines of "Yes, this campaign is stupid." But then, I'm not the expert. Who knows, maybe this is a brilliant one.
