DigitalBulletin:Diesel hands global online creative business to Airlock
Italian-based designer jeans manufacturer Diesel handed global online creative duties to London-based Airlock. The agency will produce creative to run in all of Diesel's 18 markets. This move will not affect the company's relationship with EHS Brann, which handles web site work for the company.
This is the first time Diesel has elected to consolidate creative under one roof. Airlock will use its proprietary AdShadow ad server to deliver creative for the buys.
In March, Diesel launched a viral campaign called "oil klash-klash," created by Dutch agency Kessels-Kramer and delivered by DMC.
