ClickZ: Questions for Gawker Media Publisher Nick Denton
ClickZ interviewed blog-for-profit publisher Nick Denton, who seems determined to project a slacker attitude that would be most attractive to the audiences of his portfolio of blogs: young males. Some nuggets: Microsoft pulled out of an ad deal due to snarky comments on Gizmodo; RSS remains a traffic-driving tool more than an ad vehicle; and his Gawker Media company intends to keep pumping out the consumer blog titles.