Publisher Nick Denton of Gawker Media, a network of blogs, is a pragmatic sort, not one given to idealistic fervor about the revolutionary impact of blogs: "Give me a break" is his take, according to a New York Times feature. "There are too many people looking at blogs as being some magic bullet for every company's marketing problem, and they're not. It's Internet media. It's just the latest iteration of Internet media," the Times quotes him as saying. In one sense, though, blogs may just be revolutionary: they are better at tearing things down than building them up, including companies and brands, according to Denton.