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MARKETING JOBS

Demographic, App Usage Tools Go Live for Facebook


Comparative stats for Super
Wall, Top Friends, Hold 'Em

Unofficial Facebook blog AllFacebook launched a demographic widget that enables marketers to review comparative Facebook statistics in charts format.

Variables for up to three countries, genders and ages can be submitted, but AllFacebook welcomes suggestions for improving the tool.

Charts can be expanded to full-screen; and when moused over, it pinpoints exact user numbers for the time period. Note, for example, the dotted intersecting lines in this comparison of female Facebook users, aged 18-25, in the US, UK and Canada:

facebook-demo-women.jpg

AllFacebook also launched an analysis tool for Facebook Apps. Marketers can compare up to three apps at once, review monthly active usage stats and daily growth rates. A list of "top applications," "top "developers," "fastest-growing applications" and "worst applications" are also available on the above-linked site.

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