MediaPost: Ad Demand Soars for Online and Cable, Wanes for Magazines and Newspapers
According to a MediaPost - InsightExpress survey of 500 media buyers in August, about 80 percent of buyers see similar or higher demand for online inventory. Only about 18 percent indicated a reduced demand. Cable TV also showed similarly increased interest.
This response was expected, as other studies have shown advertising increasingly shifting towards accountability and targetability. Both these media excel in these areas.
