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Demand Media Buys Pluck; Looks to Grow


Demand Media has acquired Pluck, a blog distribution service.

Blog publishers use Pluck's syndication platform to gain exposure through placement on mainstream media sites, like those for The Washington Post and Reuters. There are also plans afoot to offer bloggers a revenue sharing plan.

Demand's acquisition of Pluck would likely hasten the public debut of those plans. Its own network of publishers will significantly increase the number of mainstream sites Pluck's bloggers will have access to.

Terms of the acquisition were not disclosed.

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