Awakening from bankruptcy, Delta Air Lines announced a bold rebranding campaign this week. It includes a new logo and a marketing effort touting a new era of change, reports AdWeek.
"Change," the SS+K, New York-created campaign, includes TV, print, radio, and outdoor. Online elements were handled by Modem Media. The campaign also introduces a new red triangle-shaped logo.
Changes in the travel experience, like in-flight interactive touchscreens with movies and games, signature cocktails and fresh meals, and self-service technology in airports, will be the emphasis.
"The campaign communicates how we have modernized, upgraded and reinvigorated the airline, and we're continuing to change," said VP Marketing Tim Mapes.
