As soon as Dell - much maligned in the blogosphere for its faux-pas-laden customer service efforts - launched a corporate blog this week, the anti-buzz began growing loud again. The Dell blog, One2One, will be authored by employees and includes video and text, but at launch "the Dell blog reads like a corporate brochure," writes Steve Rubel. It could still make good with a heaping helpful of candor, truly becoming, in Dell's words, "an online meeting place where we welcome our customers around the globe…one at a time."
Rubel points out that, as a good start, Dell has begun pointing to critics, and goes on to provide various tips to make the blog work, including "continue to acknowledge the conversation… find common ground with bloggers… use the blog to break news in a human voice… open yourself up to suggestions."
The back-and-forth between those who want to cut Dell some slack and those who give back hell to Dell continues. One2One, meanwhile, has been quiet the last two days.