Michael Dell expounds
Michael Dell, CEO of the computer company bearing his name, announced this week he plans to make Dell the greenest technology company on the planet, reports MediaPost.
The plan includes a Zero Carbon Initiative for the long-term, meant to reduce its global carbon intensity 15 percent by 2012. Additionally it will harness its popular IdeaStorm online community by launching a contest asking for ideas on building "the greenest PC on the planet."
Dell already ranks no. 4 on Greenpeace's "Green Ranking" report of the tech industry. Lenovo ranks first, while Apple came in last.
Dell is the only company in the industry to offer free recycling on any Dell product at any time, anywhere in the world.
