Fighting AIDS, one parenthetical
brand name at a time
Dell and Microsoft have joined the promotional fight against AIDS in Africa.
Dell will market a line of red computers for (Red), a campaign started by U2's Bono and chairman Bobby Shriver of Debt AIDS Trade Africa.
(Red) Dell XPS computers will run on Microsoft Ultimate (Product) Red. The Global Fund shall receive $50 for every laptop sold. Desktops will net $80 apiece for the fund.
According to the IDG News Service, $50 supplies four months of antiretroviral medication for an undisclosed number of people.