Turner Sports is launching a Daytona 500 ad gallery at NASCAR.com, attempting to duplicate the online success of Super Bowl commercials, writes ClickZ. The approach is similar to Warner sibling AOL's; it created a Super Bowl ad gallery that generated more than 42 million video streams, according to AOL. Advertisers in the Commercial Showcase will include Budweiser, Chevy, Pepsi, NASCAR, NASCAR.COM, Coca-Cola, Goody's, Sears, Home Depot, and Ford.
"Because racing is such a sponsor-driven sport, advertisers recognize that and use it to their advantage by creating new campaigns for Daytona," Chris Gholston, a NASCAR.com spokesman, told ClickZ News. "A lot of team sponsors are doing something special for Daytona."
The daylong sporting event was televised on Sunday by NBC. Jimmie Johnson (pictured in Autostock photo) won the "Great American Race" for the first time.
