Ads were run. A pigskin was thrown up and down the field. The equivalent TV audience of a few days worth of normal viewing happened. Big brands rolled out :30s that they created with goosed-up production budgets. We will see... continue reading »
Gannett's vice president of ad solutions has a blunt answer to programmatic pressures, and other ad network-oriented commoditizations, which might as well serve as the motto of truculent publishes everywhere: "If it's shit, we're not doing it.". That said, his... continue reading »
Now that Facebook is throttling traffic from Facebook fans to publishers to the extent that only about one in six or one in five publisher posts even gets shown to opted-in followers, publishers are losing their enthusiasm for the platform.
Facebook... continue reading »