"Premium" publishers concerned that direct response media marketshare is being eaten up by the relatively low-priced media bought on ad exchanges have a new - if predicted - worry: that the brand advertising media market might move in that direction...
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Agencies:
E. W. Scripps Company, largely due to shrinking publishing revenues, is playing agency for some clients, pulling together their own media with that of other publishers.
IPG is again rearranging the media deck chairs by taking the traditional media assignments out...
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Ads were run. A pigskin was thrown up and down the field. The equivalent TV audience of a few days worth of normal viewing happened. Big brands rolled out :30s that they created with goosed-up production budgets. We will see...
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Publishing:
Gannett's vice president of ad solutions has a blunt answer to programmatic pressures, and other ad network-oriented commoditizations, which might as well serve as the motto of truculent publishes everywhere: "If it's shit, we're not doing it.". That said, his...
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Now that Facebook is throttling traffic from Facebook fans to publishers to the extent that only about one in six or one in five publisher posts even gets shown to opted-in followers, publishers are losing their enthusiasm for the platform.
Facebook...
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Social:
Twitter ate Bluefin Labs, a firm selling TV-related analyses of social media statistics. Business Insider appears to have broken the story, and also scored a Twitter Powerpoint document justifying the purchase.
Publishing:
Big brand Kimberly-Clark stuck a toe in the programmatic display...
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Robot Takeover:
A Casale Media VP points out that the time value of media is in flux. TV buyers are willing to pay big bucks for "primetime" avails. But is that because it's easy to transact larger numbers during the heavy...
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Search:
Google announced a new set of reporting features it is calling 'Enhanced Campaigns' that allows for a single-screen editing of bids across platforms and locations, giving a more easily organized way to segment targets (people walking by your store) by...
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Publishing:
Google's VP of product management isn't thinking about the interests of publishers, and doesn't really think he has to. To the question of whether or not the programmatic systems he's touting effectively reduce the value of premium inventory, he says...
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Some search queries even google can't answer, such as the query asking for links that don't have the letter 's' in them that also contain the letter 's.' But, not being accustomed to coming up with nothing, Google's engine does...
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Who knew that checkout lines were so important to the print industry? Well, lots of people, and probably none more than Yankee Magazine, whose original small-form size allowed it to dominate checkout line distribution, along with Readers Digest. Both have...
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Publishing:
AdMonsters muses about what should be updated in the ubiquitous IAB standard terms and conditions that control most ad buying online. On the list of things that might warrant an update from the 12-year-old document: positioning, verification and certification of...
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OpenX, the primary open source ad server used on the internet by sites ranging from personal...
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Robot Invasion, Social Media Battle:
Marketwatch blames the cratering of Facebook stock for the Street's putting too much stock in whispered figures of vastly increased ad loads once Facebook put mobile ads into their sales channel in a serious way. What...
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Publishing:
Premium online ad avails get more eyeball time, according to a new study by Integral Ad Science. The research can be found here. Network ads do next best, followed by the poorest performers: exchange buys. The differences range from 30...
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Google can be bad enough, with a paucity of humans available to answer questions and fix unjust algorithmically set penalties and the like. Earning itself the nickname the Robot Empire, Google's customer service has been limited to the bigger players,...
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Brand managers need not reorient their bearings, but in the context of news, a new Edelman study showed that - by a small margin - search engines are a more trusted source than traditional media.
The trend is particularly evident...
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Late last month, Google announced improvements to its detection of fake business reviews, a burgeoning problem online due to reviews being increasingly influential on search rankings.
In its main business line, Google has grown accustomed to publishing a very general...
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Robot Invasion:
Microsoft's guy worrying about ad exchanges, Simon Halstead, wrote an interesting thought piece regarding the subtleties of different types of auctions within electronic bidding markets, and the implications for delivering best media value.
Search:
Google's chief business officer predicts online will...
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Publishing:
Defense trade publication (and sister company to MarketingVOX's parent company) Defense Industry Daily invited a limited subset of its audience to share a Google Drive of curated government and industry source data. The effort is an experiment to offer more...
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Online Media Markets:
Facebook is trying to stake out some intellectual property involving the use of metadata as an aid to various forms of search.
Twitter finally has an API available for firms to integrate their own workflow systems and targeting mechanisms,...
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Digiday looked into what media buyers might tell it about their expected discounts on certain popular web media properties. The discounts appear between a quarter and a third off, although the particular products considered are some of the more prominent...
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Search:
Google is penalizing British newspapers for selling ads that do not also contain nofollow links, effectively allowing advertisers to gin up some extra pagerank with the purchase of what appears to be an organic link.
…Which may be embarrassing for Google,...
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Ad Targeting:
Mozilla's Firefox is soon to release an update to its browser that will block third party cookies by default. In essence, if the user doesn't visit your domain, you can't lay a cookie. A lawyer for the IAB referred...
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Measurement:
No one is doing a good job of measuring mobile media, at least according to the industry gripes but comScore's already perceived to be poor quality metrics are suffering even more now, as members of the big panel they employ...
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The New York Times reports that Facebook has finally wrested the Atlas ad serving system from Microsoft in a deal neither party is willing to describe in detail. Such a deal has been rumored for months. Facebook's unsophisticated advertiser front...
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