Often unable to beat the media competition armed with retargeting and other vast, cheaper-than-premium methods for reaching targeted audiences, a growing number of publishers is now joining the trend, purchasing cheap media where their known audience is known to be,... continue reading »
Google's Doubleclick division is starting to offer free video ad serving, taking yet more oxygen out of the online ad services industry. The new offering started yesterday afternoon.
In addition to offering the trafficking functions associated with Dart for Publishers... continue reading »
It was only a week ago that AdBrite's CEO was talking to trade press about its long evolution and bright future. As it happens, it was apparently up for sale and for sale in a relatively desperate timeframe. It also... continue reading »