It wasn't too many years ago that sophisticated targeting technologies came and went like summer pop hits, not necessarily because the underlying technology didn't add value, and often because the marketers spending money in online advertising simply weren't being pushed...
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Here is a set of step-by-step directions from SearchEngineWatch on what to do when Google tells you they don't think the links to your site are legitimate. To fend off death by Google snubbing, a site needs to act diligently...
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There are those who have been denigrating marketing campaigns setting off with the goal of gaining "likes" on Facebook. And, to be sure, a million likes, by themselves, is going to do more good for your karma than your wallet....
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