Ad Exchanger conducted a fairly sophisticated interview with Advertising.com CEO Ned Brody, where, among other things, he made a faltering defense for the notion that programmatic media buying doesn't severely degrade premium ad prices.
"We have experimented with different parts of...
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The meme about applying President Obama's media segmentation tactics in a commercial context is making the rounds of the dead tree trade magazines. Reaching voters/consumers where they are at the moment, rather than in relevant context, isn't terribly...
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The Twelve Days of Christmas it is not. News Corp announced the impending official closure of The Daily, a two-year, bazillion dollar effort to create a platform-specific online newspaper, focusing almost exclusively on Apple's iPads. With profitable entertainment properties splitting...
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Even as News Corp jettisons The Daily, sister publisher The Times experiments with pushing tablet subscriptions - not by producing tablet-specific content, but rather by subsidizing the purchase of tablets themselves. Borrowing from the phone company model of subsidizing the...
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Australian ad groups are arguing over whether or not social media marketing (in this case, in the form of a tasteless poll regarding parts of a bikini-clad model) counts as marketing, and if so, if it should fall under their...
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Social:
The industry frets about the coming Facebook Ad Network.
Search:
Graphic illustration of the biggest changes in search engine results in 2012 from Search Engine Watch.
Advertising:
Australian ad groups are arguing over whether or not social media marketing (in this case, in...
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Several broad agency/client trends are mixing together in a volatile brew in England, which may portend trends to come in the U.S. and elsewhere, as the companies involved are some of the world's biggest agency groups and many of their...
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Search:
SearchEngineWatch put out a primer on basic search engine commands useful for search campaign research that (gasp) don't require fancy third party search campaign tools.
Frivolous DMCA take-down requests flood Google now that its system can be abused to negatively affect...
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Word of Mouth firm chief Ed Keller assembled some primary and secondary
research to putting real numbers behind what different industries might expect in terms of effect from investing in both online and offline word of mouth campaigns.
Interestingly, different product...
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Search:
Here are some of the biggest changes in the Google ecosystem for 2012.
Obvious advice: deliberately exploit Twitter and other social signals to make it easy for people to add links and other credibility indicators to promote your brand's site.
A...
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Rules for formally presenting information to investors without favoring one group over another were well meant, but just about any piece of information can move a tech stock nowadays. Best example today is Netflix CEO's current run-in with the U.S....
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Google employees and community members are being force-fed Google Plus use, now in the form of it being required to guarantee a spot in a community service seminar on bike security. Which at least isn't nearly as bad as having...
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Targeting:
Industry doyenne Rebecca Lieb lays waste to the silliness of the most recent New York Times's privacy scare mongering, while also skewering the conceit of the online targeting industry that these frightening technologies are even working correctly. The gist: online...
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Continuing the fetishization of the Superbowl as a media property we should all spend attention on, USA Today announced it will be changing its Ad Meter "methodology" to take into account online voting.
The project, which is about half...
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BBDO New York lost The Economist North America account to its more globally-oriented sibling agency Atmosphere Proximity. Billings were not disclosed, and may actually be quite volatile now that what we once knew as the "news weekly" segment of print...
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Samsung's home country ad agency Cheil Worldwide has named the top Samsung account exec CEO. The firm began as Samsung's in-house agency, providing the world with a prime example of what happens when you are your own client. (Hint: involves...
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Publishing:
Publishers and media ad watchers will be interested to see how the internal-to-BBDO agency swap pans out, and how much The Economist believes it needs to advertise.
The New York Times engages again in its sport of snarkily reporting on the...
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The Philadelphia Inquirer, known locally as the "Inky," is making the plunge to online paid subscriptions and cementing a trend that now appears unstoppable across the primary and secondary urban markets in the U.S. Terciary local papers to date have...
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Advertising-dependent WebMD is laying off one out of seven employees, or about 250 people in the hopes of generating, along with other measures, about $45 million in spending cuts. That's a lot coming from a firm with $117 million in...
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After reports surfaced that Facebook might be in the market to acquire Microsoft's expensively-acquired Atlas ad serving network system, plenty of speculation abounded regarding why they might do so.
Absent in the various analysis is also the observation that Microsoft...
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Creative:
A Wall Street Journal report on what should have been a $10 million brand campaign for AOL hints that the reason it was cancelled was because executive interference in the creative process was about to lead to embarrassment. There is...
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Even as online media continues to eat the rest of the media world (2013 is slated to be the year online beats out all other media by adspend but for television), the industry continues to torture itself with higher standards...
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The chief of a programmatic buying technology firm assured publishers that they are not the reason behind the industry's perceived oversupply situation. He suggested they relax in the knowledge that they can "lower their minimum spend thresholds … extending supply...
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Email:
A StrongMail study on email marketing shows that marketers expect to expand their email efforts (only 10 percent expect to decrease) and that a significant portion of that expansion will be in "winback/reengagement" and "welcome" efforts, both seeking to extend...
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Facebook's chief of marketing products Carolyn Everson hinted that ads or some other revenue stream will be added to its recent Instagram acquisition.
Business Insider asked specifically if Facebook would put ads into Instagram, and Everson gave this cagey...
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With 22 percent of mobile clicks thought to be the product of unintentional "fat finger" slips, Google is introducing a verified click process asking viewers to confirm that they wish to move to the advertisers' content.
Different studies have come...
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Search:
Google delays in Adsense reporting may indicate that their end-of-year promotional efforts to win new accounts may have proven more effective than their infrastructure people anticipated.
Google's Matt Cutts discourses on how a site might grovel to get back in the...
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We were all supposed to gird for it; the impending crush of massive in-app ad avails that were finally going to be made ready for advertisers. Juniper Research predicted $2.4 billion flowing in 2012, although they appear to lump in-app...
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Yahoo is looking to incorporate advertisers' direct action forms into ads. The one-time industry leader is showing on its ad sales blog an example from Match.com exploiting the new format.
Interestingly, Yahoo says it will charge advertisers only for those form...
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Mobile:
Mobile app makers may be unintentionally inflating the perceived value of the mobile ad market by using up great gobs of clicks in barter deals between app makers.
Battling perceptions of low quality clicks Microsoft today announced it would match Google...
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Following on last weeks piece on divergent mobile advertising market estimates, comes a new, high estimate of $12.8 billion for global mobile ad spending in 2013.
The mobile advertising market has evolved rapidly from the bad-old-days of WAP ads, a...
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The Atlantic is the latest content creator to attempt to sell an ad package of social media-generated impressions, flogging sponsored messages within some of its Twitter feeds. Ad Age's Nat Ives put together a good state-of-the-practice roundup including The Atlantic's...
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The Internet Advertising Bureau (IAB) is making a bet that fending off stricter privacy protections on internet advertising will benefit its members, despite the fact that its original membership of large publishers is currently being disintermediated by programatic buying technologies...
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Advertising:
If an impression occurs in a remote forest, does it cost more? No, it turns out, as an anecdotal assemblage of comments shows that advertisers don't put a premium on ads run behind paywalls.
International:
Countries without a well-developed, liquid market in...
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Social media advertising platform maker Kenshoo Social reports that Facebook ads experienced radical volatility in effectiveness over the holiday buying season so far, including an effectiveness spike on Cyber Monday.
There was a general increased trend in more willingness to interact...
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Compounding the confusion in the mobile advertising estimation racket, eMarketer upped its 2013 estimate to $4 billion in adspend, largely on the basis that Facebook is parceling out its existing enormous pool of ad revenue into two buckets it now...
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Nielsen and Twitter announced some form of partnership, the details of which remain awkwardly fuzzy. The ingredients for something interesting are there (social effect of programming, etc.), but the absence of even a blue-skied methodology suggests that they may not...
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Backend Systems:
Doug Wintz presents an insightful piece on what publishers should do if you need to go through a backend-ectomy. Lots of them are nowadays.
Analytics:
Ace Metrix is fleshing out the ways it tells brands how their ads are doing, employing...
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Facebook Exchange is reportedly seeing more than seven billion ad impressions a day come through its system, which is about one ad avail for every living human each day, and may pose a significant contribution to "excess" inventory in the...
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In the Maslow's hierarchy of CMO needs, email proved again to be the biggest vote getter in an eCircle poll.
Email was very important to 43 percent of marketers asked, which is more than double the number of people who said...
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comScore released figures from its qSearch service that indicate November saw a dip in searches of about 4 percent, to just under 17 billion. Google was again the leader with 67 percent share, with no players losing or gaining more...
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Publishing:
Some are searching for the added value publishers bring, which could help them survive the media exchange price plunge, but they're not finding it.
Social:
Marketer Facebook pages that post via third-party feed applications, such as HootSuite, will, no longer...
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It was already a strain that 22-year-old English and art history majors staffed media departments. Now as the media markets evolve into something more akin to a wall street trading environment or, perhaps more accurately, a team of software engineers,...
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Facebook told Ad Age that it is going to introduce forced auto-play video ads in people's feeds by April. The video length will be equivalent to standard television :15s.
Just in case the user isn't willing to stop what they're...
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Publishing:
Online media spend shot up 18 percent in Q3.
The New York Times discovered one solution to the publisher's dilemma of decreasing yields on content: Go into another business.
10 reasons why a media plan should include publishers in addition to networks,...
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Facebook surprised the industry yesterday by indicating it was shelving its mobile ad network experiment. This is unexpected partly because senior executives at Facebook have been telling anyone who will listen that mobile is their top priority. Facebook hasn't said...
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The new guidelines for conforming to the Children's Online Privacy Protection Rule (COPPA) make explicit what is good and bad behavior when it comes to app functionality, but makes some exceptions for certain companies.
Many firms assume that COPPA does...
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Oracle bought Eloqua for $871 million. That price is a 31 percent premium on the Wednesday closing price, and could suggest that other cloud-based marketing services are undervalued currently.
Particularly interesting in the match-up of Oracle with this particular type...
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Search:
Google's bid per call is dead. Long live flat-priced $1 calls.
Biz Buzz:
Marketers report seeing a, silver lining for 2013 industry prospects.
Kantar Media, a WPP property, snatched up advertising research firm AdGooroo.
Not to be outdone, Publicis, ate Rokkan Media...
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Venturebeat published a breathy post about how augmented reality is coming in 2013, and how we should all be excited (and, presumably, directing our VC dollars toward it). Among the boosterisms are some valid points of progression showing that the...
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