Kenshoo has released some impressive key performance metrics for Google Product Listing Ads (PLAs), based on 270 million+ global impressions and clicks aggregated from merchants managing PLAs through Kenshoo.
The results versus text search are pretty impressive:
Click-through rate (CTR) was... continue reading »
Bing Advertising has announced the Quality Impact feature, which it claims does one better than the Quality Score: it tells marketers exactly how much targeted traffic or volume they stand to gain by improving their Quality Scores (and by inference,... continue reading »
The cost to acquire a loyal app user dipped 16% in September says Fiksu, the mobile app marketing platform provider. Fiksu defines a loyal user as someone who opens an app three or more times.
You may thank Apple for... continue reading »
Ad Technologies & Vendors:
HootSuite Reaches 5 Million Users, 1.3 Billion Messages Sent
Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads
Apigee: Apps must perform as advertised
How to monetize mobile app re-engagement
Microsoft Advertising Signs Top Brands and Publishers... continue reading »
BIA/Kelsey and Ipsos are reporting that small and medium businesses (SMBs) spent $1,190 on average on websites and other Web properties over the past year (e.g., social networks and mobile optimized sites), up significantly from $876 in 2011. The companies... continue reading »
Tapjoy has announced Tapjoy Reconnect, a new ad unit for app developers aimed at improving retention and increasing user loyalty.
What does it do differently from what's out there already? A developer pays only when the user chooses to re-engage... continue reading »
Good news, and better news about the 2012 holiday season, from Google on its Mobile Ad Blog. The company's historic data heralds a surge in activity on tablets and smartphones over holidays, with mobile ads outpacing mobile search.
On Labor... continue reading »
Ad Buying & Planning:
Is The Programmatic Upfront Really In The Interests Of Advertisers?
Email Deliverability Terms You Need To Know (part 1)
Legal & Regulatory:
Apple's reformed 'apology' to Samsung makes an appearance in UK newspapers
Is Apple displaying weakness as a... continue reading »
Microsoft has announced that in-app ad monetization via the Microsoft Advertising SDK has officially launched, and for apps published in the "fully-supported" markets of the US, UK, France, Germany, Canada, Spain, Italy, and Brazil. Monetization will begin soon in Australia... continue reading »
ScanLife has announced language detection for QR codes. The dynamic QR Code action detects the language setting of a user's device to deliver content unique to that language. If, for example, a marketer or publisher has content in two or... continue reading »
Think you're clever, hiding a brand message in what looks like an article or social media post? Consumers think you're misleading them and will punish your brand, reports MediaBrix.
When asked about and shown specific ad types on digital platforms,... continue reading »
Marketing automation wants to play matchmaker for B2B and social
'SNL' assaults social media experts
Apple's Tablet Market Share Drops to 50.4 Percent [REPORT]
iPad Mini Promises Big Sales Volume Yet a Teeny Tiny Profit
10 essentials for creative mobile campaigns
T.G.I. Friday's narrows... continue reading »
Online video channel VuMee is claiming that it doubled page views and unique visitors between September and October, rising to 4.8 million page views and 1.2 million unique visitors, which is pretty tiny, considering that YouTube is the bulk of... continue reading »
So, the once mobile-only photo-sharing app Instagram now offers web profiles, the company announced on its blog yesterday. And its new web interface bears comparison to Facebook timeline (Facebook owns Instagram), with uploaded photos appearing in chronological profile. It's a... continue reading »
HubSpot Nabs $35 Million To Revolutionize Marketing
Volkswagen accounts for 25% of car ads shared online
7 Productivity Tips For Streamlining Content Marketing
Don't Believe The Hype:
Why Marketers Shouldn't Compare Google ROI to Facebook ROI
Legal & Regulatory:
Judge puts an end to Apple's... continue reading »
Until now, Google's In-Page Analytics could only reveal clickthrough information by URL, not by the link on the page. And it showed information just on links versus other elements like buttons. So, users complained, if a page has two or... continue reading »
Tapjoy's latest software development kit (SDK 9.0) is now available for download, and it appears to offer a great deal more than 8.0.
This version includes new full screen video ads, which Tapjoy says "are user friendly because they're simple... continue reading »
NBCUniversal and American Express have announced a strategic alliance that allows consumers to purchase products "inspired by" NBCUniversal programs directly from a mobile device, while the program is airing.
Early plans are for NBCUniversal's DailyCandy.com, which is a fashion and... continue reading »
Yahoo! and Samsung Team Up to Enhance Interactive TV for Viewers and Marketers
Getting Ready for the Christmas Season: Nine Paid Search Tips for 2012
Legal & Regulatory:
Yahoo Seeks Dismissal Of Lawsuit Challenging Email Ads
Pandora Sues Music Catalog ASCAP Over Licensing... continue reading »
Google on its AdWords Agency Blog is advising that 29% of shoppers are planning to purchase smartphones this holiday season (from a Google/Ipsos study in October). The necessary fallout: new owners of smartphones and tablets will play with their toys,... continue reading »
Unmetric, the social media benchmarking company, has announced SatisfactionMetrics, a host of new customer service modules designed to give Fortune 500 brands and top agencies an understanding of how best to turn rabid customers into raving fans.
The SatisfactionMetrics modules... continue reading »
Simply Measured has announced a new and updated Facebook Fan Page Report, and it's a pretty rich offering of Facebook health – particularly into influencers: Who is posting, whose posts attract engagement, who make the most posts.
Simply Measured offers... continue reading »
Ad Technologies & Vendors:
Eloqua Provides Marketers with Display Advertising Capabilities within Eloqua Platform
FBX: Here's The Staggering Number of Ads Facebook Serves On Its Exchange Every Day
Re-Engage Potential Customers with Facebook Exchange (FBX)
Consumer Packaged Goods:
Reality Check: How to Tell if... continue reading »
More grist for the mobile mill, this time from BIA/Kelsey and dotMobi. The companies conducted a survey of 11 major global directory publishers in six countries, to find that three quarters of them expect mobile services to be a major... continue reading »
Google has announced a bulk-editing feature for AdWords that enables you to, for example, replace a bit of text across a couple of hundred ads; update your URL and destination URLs across your account; or adjust AdWords bids for several... continue reading »
Yes, you can create a company page on LinkedIn and yes you can advertise on it, but there's far more to LinkedIn marketing than that. HubSpot, which just released its ebook "How To Use LinkedIn For Business," is itself a... continue reading »
Ad Technologies & Vendors:
Networked Insights Launches Innovator Trial Program for SocialSense Platform
Signs Of Doom:
Groupon's Deal Worsens Daily
Agency CEOs: 2013 Planning Is About Mobile Integration
What's Behind a QR Code Scan? Your Most Important Customers
Search Engine Marketing:
Introducing Bid Recommendations in Bing... continue reading »
Bizo has announced a significant expansion of Bizo Marketing Platform, Self-Service Edition for SMB marketers; they can now use Bizo to manage their B2B social marketing and display ad retargeting campaigns in a single platform.
Bizo's Self-Service Edition now offers... continue reading »
Nielsen and NM Incite (a joint venture between Nielsen and McKinsey & Company) have acquired SocialGuide, a provider of social TV measurement, analytics and audience engagement solutions.
SocialGuide is a real-time social TV capture service covering programming across 232 US TV... continue reading »
Optify has announced the findings of its study analyzing a privacy setting introduced by Google last year that now lists referring keywords from organic search as "not provided." As BizReports described, Google changed how it identified and reported search traffic... continue reading »
Agencies & Ad Departments:
Digitas Unveils BrandLIVE, Powered By Real-Time Platform Features "The Wire," "The Newsroom" and "The Multicast"
Campaigns & Creatives Of Note:
Wendy's heats up mobile efforts via banner ads, check-ins
Return Path Introduces New Fraud Protection Services to Help Mailbox... continue reading »
As a segment of mobile consumers, travelers are increasingly comfortable and savvy at planning, researching and booking trips on the go, according to Expedia Media Solutions (the ad sales division of Expedia, Inc.). The takeaway for marketers is that travelers... continue reading »
Marketo, the cloud-based marketing automation software provider, has unveiled Marketo LaunchPoint, which it is calling the most complete ecosystem of marketing solutions available, and a "powerful and complete hub for marketing professionals." The idea is to "[give] businesses the ability... continue reading »
Google has unveiled a cache of holiday-friendly updates to Google Shopping, aimed at better product views, comparison and sharing.
First up is 360-degree product photos. They're nothing extraordinary – just several photos of a product from all angles. But the... continue reading »
Silverpop Highlights Key Digital Marketing Trends for 2013 in New eBook
Top Conversion Optimization Tips to Deploy Before the Holiday Rush
Why QR codes aren't dead yet
Report: Local, small businesses benefiting from mobile
3 things you might not know about full-screen... continue reading »
Pinterest took a giant step yesterday toward attracting business users when it unveiled a slew of business tools and resources. First among them, a set of "Business Terms of Service." Among them, a warning that you pretty much surrender your... continue reading »
Adobe Systems has unveiled new components of Project Primetime, which it claims is the industry's first fully-integrated video technology platform that publishes and monetizes broadcast TV content across Web-connected devices. Adobe MediaWeaver, Adobe's new ad insertion service, allows publishers to... continue reading »
For the moment, advises the Media Rating Council (MRC), served impressions may be an imperfect currency for buying and selling ads. But until viewable impression measurement improves, they'll have to do.
MRC has issued an advisory to members, pretty much telling... continue reading »
Dodge takes multichannel approach via app sponsorship
Stores Bring Black Friday to the Web
Legal & Regulatory:
Four things marketers can learn from the Papa John's $250m SMS spam lawsuit
Mobile App Will Let Brand Fans Track In-Store Marketing
TomTom opens portal for... continue reading »
Google has unveiled the so-called "half-page" 300×600 unit for AdSense, claiming that one of the top requests from publishers in the last year has been for larger ad sizes in AdSense accounts.
To put it in perspective, see the above... continue reading »
Yahoo yesterday unveiled a Mobile Showcase of ads run by major brands on Yahoo!, brands like McDonald's, Chevy Volt and Cover Girl.
There aren't many in the Showcase, but they're very recognizable campaigns like Visa's sponsorship of the Olympics in... continue reading »
Twitter yesterday announced that it had improved search results to highlight photos, videos and news shared on Twitter, all "wrapped up in more social context tailored for you." All of that is swell, but as a Business Insider story describes,... continue reading »
Apple has talked with cable companies about 'new TV product,' but launch not imminent
Ace Metrix Releases Brand of the Year Watch List
Major Players News:
Where Skype is Taking Advertising–Tony Bates at Monaco Media Forum
Microsoft Is Reinventing Ads for a... continue reading »
The Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence, and the Mobile Marketing Association (MMA), in conjunction with the Media Rating Council (MRC) have issued updated "Mobile Web Advertising Measurement Guidelines" for public comment. The guidelines are... continue reading »
The Shazam for TV second-screen "TV companion app" is measurably boosting ad recall and engagement. But don’t take Shazam's word for it: it commissioned the venerable Frank N. Magid associates to conduct a study.
The study was aimed at measuring... continue reading »
Not only will Cyber Monday 2012 (the Monday after Thanksgiving) be a great one for online retail, but so will "Green Monday" and "Free Shipping Day," predicts Adobe. The company has released its Digital Index Online Shopping Forecast 2012 for... continue reading »
Facebook and Yahoo! may be forming strategic alliance
55% of Female Consumers Indicate a Tighter 2012 Holiday Shopping Budget
Legal & Regulatory:
Secret Scrooges: Holiday Shoppers, Beware Rogue Online Retailers
Has Microsoft Captured Some of Apple's Magic?
Apple's App Store has now seen... continue reading »
Skype's homepage ad units are now a year old, and its conversation ad unit (see graphic) arrived five months ago to more groans than excitement. Forbes' TJ McCue described them as a "non-starter," lacking the targeting ability that parent company... continue reading »
Glam Media, the women-oriented lifestyle content network, has launched an invite-only premium private marketplace in partnership with Rubicon Project, the ad tech company targeting the comScore 500. As AdExchanger describes the deal, the companies "will continue to make the case... continue reading »
Marketers who use geotargeting, take note. Houston and Settle-Tacoma are the US's most "mobile savvy cities," according to the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence. IAB in partnership with Prosper Mobile Insights, have unveiled their... continue reading »