Kenshoo has released some impressive key performance metrics for Google Product Listing Ads (PLAs), based on 270 million+ global impressions and clicks aggregated from merchants managing PLAs through Kenshoo.
The results versus text search are pretty impressive:
Click-through rate (CTR) was...
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Bing Advertising has announced the Quality Impact feature, which it claims does one better than the Quality Score: it tells marketers exactly how much targeted traffic or volume they stand to gain by improving their Quality Scores (and by inference,...
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The cost to acquire a loyal app user dipped 16% in September says Fiksu, the mobile app marketing platform provider. Fiksu defines a loyal user as someone who opens an app three or more times.
You may thank Apple for...
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Ad Technologies & Vendors:
HootSuite Reaches 5 Million Users, 1.3 Billion Messages Sent
B2B:
Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads
Mobile Marketing:
Apigee: Apps must perform as advertised
How to monetize mobile app re-engagement
OSs:
Microsoft Advertising Signs Top Brands and Publishers...
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BIA/Kelsey and Ipsos are reporting that small and medium businesses (SMBs) spent $1,190 on average on websites and other Web properties over the past year (e.g., social networks and mobile optimized sites), up significantly from $876 in 2011. The companies...
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Tapjoy has announced Tapjoy Reconnect, a new ad unit for app developers aimed at improving retention and increasing user loyalty.
What does it do differently from what's out there already? A developer pays only when the user chooses to re-engage...
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Good news, and better news about the 2012 holiday season, from Google on its Mobile Ad Blog. The company's historic data heralds a surge in activity on tablets and smartphones over holidays, with mobile ads outpacing mobile search.
On Labor...
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Ad Buying & Planning:
Is The Programmatic Upfront Really In The Interests Of Advertisers?
Email Marketing:
Email Deliverability Terms You Need To Know (part 1)
Legal & Regulatory:
Apple's reformed 'apology' to Samsung makes an appearance in UK newspapers
Mobile Marketing:
Is Apple displaying weakness as a...
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Microsoft has announced that in-app ad monetization via the Microsoft Advertising SDK has officially launched, and for apps published in the "fully-supported" markets of the US, UK, France, Germany, Canada, Spain, Italy, and Brazil. Monetization will begin soon in Australia...
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ScanLife has announced language detection for QR codes. The dynamic QR Code action detects the language setting of a user's device to deliver content unique to that language. If, for example, a marketer or publisher has content in two or...
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Think you're clever, hiding a brand message in what looks like an article or social media post? Consumers think you're misleading them and will punish your brand, reports MediaBrix.
When asked about and shown specific ad types on digital platforms,...
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B2B:
Marketing automation wants to play matchmaker for B2B and social
Humor/Parody:
'SNL' assaults social media experts
Mobile Marketing:
Apple's Tablet Market Share Drops to 50.4 Percent [REPORT]
iPad Mini Promises Big Sales Volume Yet a Teeny Tiny Profit
10 essentials for creative mobile campaigns
T.G.I. Friday's narrows...
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Online video channel VuMee is claiming that it doubled page views and unique visitors between September and October, rising to 4.8 million page views and 1.2 million unique visitors, which is pretty tiny, considering that YouTube is the bulk of...
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So, the once mobile-only photo-sharing app Instagram now offers web profiles, the company announced on its blog yesterday. And its new web interface bears comparison to Facebook timeline (Facebook owns Instagram), with uploaded photos appearing in chronological profile. It's a...
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Biz Buzz:
HubSpot Nabs $35 Million To Revolutionize Marketing
Branding:
Volkswagen accounts for 25% of car ads shared online
Content:
7 Productivity Tips For Streamlining Content Marketing
Don't Believe The Hype:
Why Marketers Shouldn't Compare Google ROI to Facebook ROI
Legal & Regulatory:
Judge puts an end to Apple's...
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Until now, Google's In-Page Analytics could only reveal clickthrough information by URL, not by the link on the page. And it showed information just on links versus other elements like buttons. So, users complained, if a page has two or...
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Tapjoy's latest software development kit (SDK 9.0) is now available for download, and it appears to offer a great deal more than 8.0.
This version includes new full screen video ads, which Tapjoy says "are user friendly because they're simple...
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NBCUniversal and American Express have announced a strategic alliance that allows consumers to purchase products "inspired by" NBCUniversal programs directly from a mobile device, while the program is airing.
Early plans are for NBCUniversal's DailyCandy.com, which is a fashion and...
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Cross Media:
Yahoo! and Samsung Team Up to Enhance Interactive TV for Viewers and Marketers
Holiday:
Getting Ready for the Christmas Season: Nine Paid Search Tips for 2012
Legal & Regulatory:
Yahoo Seeks Dismissal Of Lawsuit Challenging Email Ads
Pandora Sues Music Catalog ASCAP Over Licensing...
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Google on its AdWords Agency Blog is advising that 29% of shoppers are planning to purchase smartphones this holiday season (from a Google/Ipsos study in October). The necessary fallout: new owners of smartphones and tablets will play with their toys,...
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Unmetric, the social media benchmarking company, has announced SatisfactionMetrics, a host of new customer service modules designed to give Fortune 500 brands and top agencies an understanding of how best to turn rabid customers into raving fans.
The SatisfactionMetrics modules...
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Simply Measured has announced a new and updated Facebook Fan Page Report, and it's a pretty rich offering of Facebook health – particularly into influencers: Who is posting, whose posts attract engagement, who make the most posts.
Simply Measured offers...
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Ad Technologies & Vendors:
Eloqua Provides Marketers with Display Advertising Capabilities within Eloqua Platform
FBX: Here's The Staggering Number of Ads Facebook Serves On Its Exchange Every Day
Best Practices:
Re-Engage Potential Customers with Facebook Exchange (FBX)
Consumer Packaged Goods:
Reality Check: How to Tell if...
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More grist for the mobile mill, this time from BIA/Kelsey and dotMobi. The companies conducted a survey of 11 major global directory publishers in six countries, to find that three quarters of them expect mobile services to be a major...
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Google has announced a bulk-editing feature for AdWords that enables you to, for example, replace a bit of text across a couple of hundred ads; update your URL and destination URLs across your account; or adjust AdWords bids for several...
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Yes, you can create a company page on LinkedIn and yes you can advertise on it, but there's far more to LinkedIn marketing than that. HubSpot, which just released its ebook "How To Use LinkedIn For Business," is itself a...
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Ad Technologies & Vendors:
Networked Insights Launches Innovator Trial Program for SocialSense Platform
Signs Of Doom:
Groupon's Deal Worsens Daily
Mobile Marketing:
Agency CEOs: 2013 Planning Is About Mobile Integration
What's Behind a QR Code Scan? Your Most Important Customers
Search Engine Marketing:
Introducing Bid Recommendations in Bing...
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Bizo has announced a significant expansion of Bizo Marketing Platform, Self-Service Edition for SMB marketers; they can now use Bizo to manage their B2B social marketing and display ad retargeting campaigns in a single platform.
Bizo's Self-Service Edition now offers...
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Nielsen and NM Incite (a joint venture between Nielsen and McKinsey & Company) have acquired SocialGuide, a provider of social TV measurement, analytics and audience engagement solutions.
SocialGuide is a real-time social TV capture service covering programming across 232 US TV...
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Optify has announced the findings of its study analyzing a privacy setting introduced by Google last year that now lists referring keywords from organic search as "not provided." As BizReports described, Google changed how it identified and reported search traffic...
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Agencies & Ad Departments:
Digitas Unveils BrandLIVE, Powered By Real-Time Platform Features "The Wire," "The Newsroom" and "The Multicast"
Campaigns & Creatives Of Note:
Wendy's heats up mobile efforts via banner ads, check-ins
Email Marketing:
Return Path Introduces New Fraud Protection Services to Help Mailbox...
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As a segment of mobile consumers, travelers are increasingly comfortable and savvy at planning, researching and booking trips on the go, according to Expedia Media Solutions (the ad sales division of Expedia, Inc.). The takeaway for marketers is that travelers...
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Marketo, the cloud-based marketing automation software provider, has unveiled Marketo LaunchPoint, which it is calling the most complete ecosystem of marketing solutions available, and a "powerful and complete hub for marketing professionals." The idea is to "[give] businesses the ability...
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Google has unveiled a cache of holiday-friendly updates to Google Shopping, aimed at better product views, comparison and sharing.
First up is 360-degree product photos. They're nothing extraordinary – just several photos of a product from all angles. But the...
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Best Practices:
Silverpop Highlights Key Digital Marketing Trends for 2013 in New eBook
Holiday:
Top Conversion Optimization Tips to Deploy Before the Holiday Rush
Mobile Marketing:
Why QR codes aren't dead yet
Report: Local, small businesses benefiting from mobile
3 things you might not know about full-screen...
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Pinterest took a giant step yesterday toward attracting business users when it unveiled a slew of business tools and resources. First among them, a set of "Business Terms of Service." Among them, a warning that you pretty much surrender your...
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Adobe Systems has unveiled new components of Project Primetime, which it claims is the industry's first fully-integrated video technology platform that publishes and monetizes broadcast TV content across Web-connected devices. Adobe MediaWeaver, Adobe's new ad insertion service, allows publishers to...
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For the moment, advises the Media Rating Council (MRC), served impressions may be an imperfect currency for buying and selling ads. But until viewable impression measurement improves, they'll have to do.
MRC has issued an advisory to members, pretty much telling...
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Cross Media:
Dodge takes multichannel approach via app sponsorship
Holiday:
Stores Bring Black Friday to the Web
Legal & Regulatory:
Four things marketers can learn from the Papa John's $250m SMS spam lawsuit
Mobile Marketing:
Mobile App Will Let Brand Fans Track In-Store Marketing
TomTom opens portal for...
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Google has unveiled the so-called "half-page" 300×600 unit for AdSense, claiming that one of the top requests from publishers in the last year has been for larger ad sizes in AdSense accounts.
To put it in perspective, see the above...
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Yahoo yesterday unveiled a Mobile Showcase of ads run by major brands on Yahoo!, brands like McDonald's, Chevy Volt and Cover Girl.
There aren't many in the Showcase, but they're very recognizable campaigns like Visa's sponsorship of the Olympics in...
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Twitter yesterday announced that it had improved search results to highlight photos, videos and news shared on Twitter, all "wrapped up in more social context tailored for you." All of that is swell, but as a Business Insider story describes,...
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Cross Media:
Apple has talked with cable companies about 'new TV product,' but launch not imminent
Major Brands:
Ace Metrix Releases Brand of the Year Watch List
Major Players News:
Where Skype is Taking Advertising–Tony Bates at Monaco Media Forum
Microsoft Is Reinventing Ads for a...
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The Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence, and the Mobile Marketing Association (MMA), in conjunction with the Media Rating Council (MRC) have issued updated "Mobile Web Advertising Measurement Guidelines" for public comment. The guidelines are...
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The Shazam for TV second-screen "TV companion app" is measurably boosting ad recall and engagement. But don’t take Shazam's word for it: it commissioned the venerable Frank N. Magid associates to conduct a study.
The study was aimed at measuring...
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Not only will Cyber Monday 2012 (the Monday after Thanksgiving) be a great one for online retail, but so will "Green Monday" and "Free Shipping Day," predicts Adobe. The company has released its Digital Index Online Shopping Forecast 2012 for...
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Biz Buzz:
Facebook and Yahoo! may be forming strategic alliance
Holiday:
55% of Female Consumers Indicate a Tighter 2012 Holiday Shopping Budget
Legal & Regulatory:
Secret Scrooges: Holiday Shoppers, Beware Rogue Online Retailers
OsS:
Has Microsoft Captured Some of Apple's Magic?
Apple's App Store has now seen...
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Skype's homepage ad units are now a year old, and its conversation ad unit (see graphic) arrived five months ago to more groans than excitement. Forbes' TJ McCue described them as a "non-starter," lacking the targeting ability that parent company...
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Glam Media, the women-oriented lifestyle content network, has launched an invite-only premium private marketplace in partnership with Rubicon Project, the ad tech company targeting the comScore 500. As AdExchanger describes the deal, the companies "will continue to make the case...
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Marketers who use geotargeting, take note. Houston and Settle-Tacoma are the US's most "mobile savvy cities," according to the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence. IAB in partnership with Prosper Mobile Insights, have unveiled their...
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