Agency News:
GolinHarris To Acquire Virgo HEALTH To Expand Company's Global Healthcare Practice
Coca-Cola Is Replacing Crispin Porter on Coke Zero Account
The New Agency Model
Branding:
Nordstrom, TJX Shine Among Summer Clouds
How To:
How to Run Foreign Language PPC Campaigns
Mobile Computing:
Smaller-screened, non-retina "iPad...
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What makes more compelling copy—a fairly low price (like $699) for a notebook computer, or a fairly high discount, like 20%?
Microsoft's adCenter Ad Rotation function enables marketers to "test drive" keyword/ad copy combinations and rotate them, which the company believes...
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What Disney Parks, Trader Joe's and Amazon have in common is that they "are masters of customer experience design," revealed the brand strategy firm Nunwood in its annual Customer Experience Excellence study. Of course only one of those companies, Trader...
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Email is one of the original online marketing tools, but it is also a top performer. Fully 67% of respondents in a May 2012 CMO Council survey found it to be the most effective of digital marketing tactics, followed by...
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