Ad Targeting:
Weather Channel And Lufthansa Show What's Next With Foursquare
Ad Technologies & Vendors:
Act-On Insight Lets Businesses See How They're Seen Online
ValueClick's Todd: Our Network Does Not Define The Value We Add For Advertisers
Jumptap Closes $27.5 Million Financing Round to Accelerate...
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From the "What took ya?" file, Google made two mobile-oriented announcements on Friday, one being its Mobile App Analytics reports, and the other its Analytics App for Android.
Google customers began spending more time on mobile apps than the web last...
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Retailers will likely be more pleased than brands with IBM's augmented reality mobile shopping app. The smartphone app enables customers to create dietary, monetary and environmental preferences before food shopping, and to prioritize brands (and screen them out)...
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Ad Technologies & Vendors:
Incubating Ads on Skype With Microsoft's Jos Moore
Fiksu, Mobile App Marketing Platform, Secures $10M in Series B Funding Led by Qualcomm and Charles River Ventures
Agency News:
Taco Bell Shifts Its Digital Business
Campaigns of Note:
Ford Launches New...
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This past week marked the first birthday of Google+ social platform. According to data from Edison Research, Google+ may be in its infancy, but, it is a pretty healthy infant.
About 8% of social media users aged 12+ have a profile...
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Perhaps consumers have had their fill of next-generation phones, tablets and games. Ace Metrix, the video analytics provider, has announced the 10 most effective TV ads for Q2 2012, a list led by Samsung for the second quarter in a...
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Nielsen yesterday announced it would acquire Vizu, a technology company that enables advertisers and publishers to assess and optimize online advertising effectiveness. This acquisition will build on Nielsen's online and cross-platform advertising campaign measurement and advertising solutions by adding real-time...
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Ad Technologies & Vendors:
Microsoft: U.S. URL by Match Type API Users Must Now be Code Ready
AdRoll Named eTail Rising Star 2012
Agency News:
Southwest Airlines Announces A New Agency Addition To Its Roster
Best Practices:
Should Digital Display Be An 'Always On' Channel?
Business...
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The back-to-school season is by most estimates the second busiest shopping season of the year in the US, and there are riches to be had. American Express estimated in 2011 that the average US family of four planned to spend...
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Presumably, no Democratic candidate wants to appear on the conservative Breitbart website, and no cruise line wanted its ad to accompany a story on the January Costa Concordia cruise ship disaster, but both have happened. Both Google and LiveRail, the...
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Tablet PCs like Apple's iPad are expected to be the growth driver for the mobile PC market over the next few years. Tablet shipments will surpass notebook shipments in 2016, according to the latest NPD DisplaySearch Quarterly Mobile PC Shipment...
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Agency News:
GolinHarris To Acquire Virgo HEALTH To Expand Company's Global Healthcare Practice
Coca-Cola Is Replacing Crispin Porter on Coke Zero Account
The New Agency Model
Branding:
Nordstrom, TJX Shine Among Summer Clouds
How To:
How to Run Foreign Language PPC Campaigns
Mobile Computing:
Smaller-screened, non-retina "iPad...
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What makes more compelling copy—a fairly low price (like $699) for a notebook computer, or a fairly high discount, like 20%?
Microsoft's adCenter Ad Rotation function enables marketers to "test drive" keyword/ad copy combinations and rotate them, which the company believes...
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What Disney Parks, Trader Joe's and Amazon have in common is that they "are masters of customer experience design," revealed the brand strategy firm Nunwood in its annual Customer Experience Excellence study. Of course only one of those companies, Trader...
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Email is one of the original online marketing tools, but it is also a top performer. Fully 67% of respondents in a May 2012 CMO Council survey found it to be the most effective of digital marketing tactics, followed by...
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Best Practices:
The Brand Role in Fixing Web Video Advertising
Business Buzz:
Facebook, CNN Partner for 'America's Choice 2012' Political Coverage
Apple pulls products from green electronics registry
Business Strategies:
Dick's Sporting Goods aims to increase mobile sales with commerce-enabled ads
Campaigns of Note:
Marketers Bow Olympic-Size Pushes
How...
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A Valassis study indicates that 90% of grocery retailers use weekly circulars for promotions, although they expect to boost their use of social media and digital marketing over the next five years. This was among the findings of the Supermarket...
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More grist for the email-isn’t-dead mill. Retailers used email aggressively on the 4th of July, whereas in the past they've avoided the day, according to Responsys on its Retail Email Blog, which tracks more than 100 top retailers.
This year,...
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Lookout, the mobile security company, has announced its Mobile App Advertising Guidelines: A Framework for Encouraging Innovation While Protecting Privacy. The Guidelines provide a framework to help app developers and ad providers (e.g. ad networks and ad exchanges) to "understand...
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Ad Technologies And Vendors:
What has Microsoft done for Skype? You'd be surprised
Digital Shop Profero Buys Majority Stake in Vox Collective
Best Practices:
Infographic: Online Testing Essentials
Business Strategies:
A rough guide to attribution marketing in travel
How To:
Search Engine Marketing for Newbies: Getting Up to...
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Market research companies added capabilities, crossed media and provided deeper analytics in 2010 and 2011, and saw the rewards of it all, reports the American Marketing Association. Companies like Nielsen, Ipsos, Comcast and Harris Interactive and other US marketing research...
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Some 15% of online consumers dislike display retargeting ads found Bizrate Insights, while 85% had a positive or neutral attitude toward them, which BizRate calls "a big win for the ecommerce and display retargeting industries." The company compiled its 2012...
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Based on traffic trends for more than 200,000 publishers, Pinterest referral traffic showed "explosive growth" in June, beating out Twitter, StumbleUpon, Bing and Google referral traffic. That according to content measurement provider Shareaholic.
The company pays close attention to all...
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Best Practices:
The 20-Minute PPC Work Week: Weekly Checklist [Download]
Top 10 Viral Ads of All Time
Top 10 SMS campaigns of Q2
16 Ways to Simplify Your Prospects' Decision-Making Process
Business Buzz:
Silverpop and Scribe team up to tap into Microsoft Dynamics CRM
Business Strategies:
Publix tests...
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Oracle yesterday announced its agreement to acquire Involver, which provides a social media development platform for creating customized marketing applications for social media sites and web campaigns. It will roll the Involver's social capabilities into its own customer relationship management...
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As of yesterday, iPhone and Android Twitter apps function much more like the web-based version, meaning Twitter ads and marketing features now reach smartphone users. The estimated 500 million Twitter users can download new versions of Twitter for iPhone and...
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If the Interactive Advertising Bureau (IAB) has its way, marketers and agencies will routinely get the rich analytics for which they pay premiums (like information about screen size, device capabilities, and other details relevant to desired ad behavior). Last year,...
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Just six weeks ago, Google announced Google Shopping, an AdWords functionality aimed at helping online shoppers research and compare products (e.g., for features and prices), then connect directly with merchants to make their purchase: The kind of utility you’d see...
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Nielsen has launched the Nielsen Innovation Lab, a program "designed to spur pioneering ideas and better, faster advancements in the area of advertising effectiveness."
Nielsen? Aren't they the TV guys who measure who’s watching "Judge Judy?"
They are that, too, but TV...
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Ad Technology:
AdRoll: We're Rolling In New Funds
Alternative Marketing:
Amazon launches GameCircle interactive features for Kindle Fire
Campaigns of Note:
Coca-Cola marries mobile, social for new check-in initiative
Ecommerce:
Starbucks Mobile Payment Footprint Just Got Bigger
OSs:
Mountain Lion update page confirms incompatibility with older Macs
Microsoft Dynamics: Q2...
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FedEx finds that business executives rate social media highly in enhancing brand reputation and awareness, providing customer service and strengthening relationships across key stakeholders (employees included).
Among the FedEx customer base, companies that use social media actively believe they are...
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Ad Technology:
12 Services & Support Features You Need from Your Online Marketing Solution
Return Path launches ISP anti-phishing program with AOL,Yahoo and others
Best Practices:
How WBC Used Advanced Segments To Boost Ecommerce Conversion Rates By More Than 12%
Demographics:
What Ads Do Men Notice...
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Wimbledon fans did not know it, but they were test-driving IBM’s Customer Experience Suite. This is a new software that IBM announced late Friday, which the company believes helps marketing and information officers "transform the digital experience" for customers and...
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App developers are behaving themselves by creating and adhering to privacy policies according to a survey released Friday by the Future of Privacy Forum (FPF). The survey examined the most popular paid and free apps on leading app platforms in...
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News junkies, particularly those who follow disasters, are increasingly turning away from the networks and talking heads, and tuning into YouTube. That does not mean TV ad dollars are wasted: But YouTube offers some unique value props to marketers. Among...
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Business Buzz:
Boeing 787 Dreamliner to be outfitted with Android-based entertainment systems
KPMG and Georgetown University launch consumer research centre
The 16-Year Itch: Microsoft, NBC Call It Quits, NBC Gets Custody Of MSNBC.com
Campaigns of Note:
Clorox Fraganzia Launch Targets U.S. Hispanic Consumers
Inside Anheuser-Busch's...
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If blogs seem old-school, and a social media presence more of a "nice to have" than "need to have," or just a waste of time, then guess again says HubSpot. The inbound marketing software provider conducted an analysis across its...
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The Interactive Advertising Bureau (IAB) yesterday announced that the IAB Mobile Rising Stars, which were revealed at the IAB Annual Leadership Meeting in February, are now ready for broad adoption and open for public comment. Hundreds of marketers and publishers...
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Even local radio with its "Morning Zoo" DJs and high school football game coverage is, to a degree, digital. And that may be what keeps it on the air for the next five years. According to the just-released US Local...
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Ad Technologies & Providers:
Quality Score Now Takes Device Type into Account
Alternative Marketing:
An Exclusive Interview With Zynga CEO Mark Pincus
Campaigns of Note:
Zales marries mobile, social and commerce via new Pinterest initiative
Cloud Computing:
VMware/EMC To Spin Cloud Assets Into New Company?
Legal/Regulatory:
Senate Hearing To...
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After a year of supporting both the old and new versions of Analytics, Google today began the transition to put the old version past for good. As of today the company removed the links to the older version at the...
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Sure, TBG Digital specializes in brand advertising through Facebook (and Twitter). But they bother to get their data verified by the venerable University of Cambridge in the UK. And if TBG and U of Cambridge can be trusted, then as...
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Kiip (who?) yesterday announced that it had successfully raised an $11 million Series B funding round led by Relay Ventures, with participation from existing Series A investors Hummer Winblad and True Ventures, and others.
It matters because Kiip gets impressive...
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Business Buzz:
Huh? Autodesk buys mobile video startup Socialcam for $60m
Email:
Mobile email: are the top brands getting it right?
People:
The Impressive Career Of Yahoo's New CEO, Marissa Mayer
Privacy:
Socialogue: Check Out My Work, Not My Social Networking Life, Please!
Social Media:
Social Network Visibility...
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Clearstream has announced a new media selling platform that it claims will offer advertisers more efficiently priced access to top sites along with the superior stream transparency.
Clearstream contends that advertisers who currently compete for a seemingly small amount of...
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Connected consumers are rather suspicious consumers: They actively sort and prioritize brand information by trust, finds an About.com/Latitude study called "The Trust Factor," and fully 84% of consumers surveyed reported they will not engage with a brand at all until...
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Ad Technology:
Microsoft: Unveiling New Attribution Analytics for Direct Response Advertisers
Why Facebook, Twitter Are Accelerating the Convergence of Ad-Tech and Software
Agency News:
GroupM Cuts 2012 Global Ad Growth Projections
Ecommerce:
Target, Walmart Get Digital For BTS
EBay's results boosted by mobile transactions
Legal/Regulatory:
Apple ordered to run...
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What, exactly is "responsive design," and why does it matter in marketing? As Google describes it, it is a website design technique that allows you to create a single site that adapts to the device on which it’s being viewed,...
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"What if your Tweet is only relevant for a subset of your followers? What if you want to make an offer just to New York Twitter users?" asks Twitter. Good questions, and yesterday the company unveiled targeted Tweets, an enhancement...
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The International Olympic Committee (IOC) is using all the best practices of social media that marketers keep hearing about (here included).
First, it knows there will be an enormous about of social conversation about its brand (the London 2012 Summer...
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