Apr 6, 2012 | Analytics, Automated & MarTech, B2B, Boomers & Older, Brand Metrics, Creative & Formats, Data-driven, Digital, Email, Local & Directories / Small Biz, Media & Entertainment, Men, Paid Search, PR, Promotions, Coupons & Co-op, Radio, Retail & E-Commerce, Search Engine Optimization, Social Media, Sponsorships, Television, Trade Shows & Events, Women, Youth & Gen X
More than 3 in 5 social media marketers plan to increase their search engine optimization (SEO – 68%) and email marketing (61%) efforts in the next year, finds Social Media Examiner in an April 2012 report. These were the top non-social areas for increased...Apr 6, 2012 | Analytics, Automated & MarTech, Boomers & Older, Brand Metrics, Broadcast & Cable, Data-driven, Financial Services, Media & Entertainment, Men, Social Media, Technology, Telecom, Television, Uncategorized, Women, Youth & Gen X
The percentage of American pay TV subscribers cutting the cord is low, but the numbers are gradually rising, says Convergence Consulting Group [pdf] in an April 2012 report. Using its proprietary cord cutting model, which takes into account economic conditions, annual...Apr 6, 2012 | Analytics, Automated & MarTech, Boomers & Older, Brand Metrics, Data-driven, Digital, Email, Financial Services, Men, Personalization, Pharma & Healthcare, Promotions, Coupons & Co-op, Retail & E-Commerce, Telecom, Travel & Hospitality, Uncategorized, Women
Email open rates rose to 24.8% in Q4 2011, representing healthy 12% growth from 22.1% in Q4 2010, but more subdued 4.2% growth from 23.8% in Q3 2011, according to [download page] an April 2012 report from Epsilon and the Email Experience Council. Click-through rates...Apr 6, 2012 | Analytics, Automated & MarTech, Brand Metrics, CPG & FMCG, Data-driven, Digital, Email, Europe & Middle East, Media & Entertainment, Paid Search, Retail & E-Commerce, Social Media, Women, Youth & Gen X
In 2011, Facebook advertising performance was best for consumer goods and retail industry campaigns, with conversion rates of 58% and 49% respectively, finds Experian Marketing Services [download page] in an April 2012 report. Dating (45%) and media (43%) campaigns...