Online Ad Market:
Apple activates increase in share of iAd revenue to developers from 60% to 70%.
New Apple iPad tops Consumer Reports' tablet ratings.
Will there be a big iPad?
Why Google isn’t worried about Android revenue.
Nokia kicks off US advertising campaign... continue reading »
AdCenter is removing over 10,000 cities from its targeting options. The policy will go into force in May. AdCenter advises advertisers to identify any non-supported cities and replace them with cities relevant each campaign or ad group. Refer... continue reading »
Building up an email marketing contact list is not an exclusively online activity, a new post from Mailer Mailer points out. By offering ways for users to sign up to receive email marketing at offline events or points of... continue reading »
Evidence is accumulating that companies are shifting more resources into their mobile marketing budgets. Matt Miller, senior vice president of strategy and analytics at Performics, told Mobile Marketer that this past holiday season was an inflection point for many... continue reading »
The new ad options introduced by Facebook earlier this year are starting to become part of the online ad landscape, with varying degrees of adoption–depending on the company's size.
There has been some dismay, for example, over the price tag of... continue reading »