|
|
|
Home »
Archives »
April 2012
« Previous Entries ·
Small Town Targeting Just Got a Little Harder with AdCenterAdCenter is removing over 10,000 cities from its targeting options. The policy will go into force in May. AdCenter advises advertisers to identify any non-supported cities and replace them with cities relevant each campaign or ad group. Refer... continue reading »Building An Email Contact List Via Offline VenuesBuilding up an email marketing contact list is not an exclusively online activity, a new post from Mailer Mailer points out. By offering ways for users to sign up to receive email marketing at offline events or points of... continue reading »More Evidence Mobile Marketing Budgets Are GrowingEvidence is accumulating that companies are shifting more resources into their mobile marketing budgets. Matt Miller, senior vice president of strategy and analytics at Performics, told Mobile Marketer that this past holiday season was an inflection point for many... continue reading »Facebook's New Ad Options: Some Are Better Than Others for Small BrandsThe new ad options introduced by Facebook earlier this year are starting to become part of the online ad landscape, with varying degrees of adoption–depending on the company's size. There has been some dismay, for example, over the price tag of... continue reading »Top News: Amazon in-app payment | iPhone outsells | Australian court says Google ads misleadingEcommerce: More developments for Amazon’s in-app payment system for Appstore, but more work needed. Mobile Computing: iPhone outselling all other smartphones combined at Sprint and AT&T. New Hires: Google Wallet co-founding engineer departs Google for Square. Square hires Tesla executive amid effort to double staff. Pinterest co-founder... continue reading »Google to Boost Wallet with TxVia AcquisitionGoogle has acquired TxVia, a payments technology company. It made the acquisition to complement its payments capabilities and accelerate innovation with this product, the company says in a blog post. Certainly Google Wallet needs a boost, AllThingsD writes: thus far... continue reading »Local TV Stations Do Well With Online AdsGray Television and Meredith grew online ad revenues by 50% in the last half of 2011, leading a trend highlighted by Borrell Associates in its new Benchmarking Local Online Media survey. Other local television stations that performed well with... continue reading »Google Search and Its Ever-growing TweaksGoogle is testing a new collapsible side bar where the search options and filters are after you conduct a Google search. The blog Websonic.nl was among the first to spot the experiment but it is now popping up in... continue reading »Starbucks to Offer $10 Gift Card for $5 in Daily DealStarbucks is planning to offer $5 off a $10 Starbucks gift cards through Google Offers on Wednesday, Mashable reports. Conventional wisdom—not to mention the recent history of similar offers—suggests this will be a very popular offer and give... continue reading »Closing Bell: Apple's $1T valuation | Instagram for Android | Facebook accuses YahooBusiness Strategies: Munster: How Apple becomes the first $1 trillion company. How Groupon accounts for its deals. Mobile Computing: Instagram for Android. BlackBerry maker RIM sued by NXP over patents. Legal/Regulatory: Facebook accuses Yahoo of patent infringement. ... continue reading »Top News: Paramount, Google movie rentals | AdWords conversion tracking | Social energy appEcommerce: Paramount, Google link up for movie rentals. Search: Google AdWords ad extensions get conversion tracking. Social Media: Palo Alto rolling out 'social energy' app. Business Strategies: Silicon Valley has Facebook's back in Yahoo knife fight. Broadband: How AT&T, Nokia pulled Windows Phone into 4G LTE world. Mobile Computing: It's big,... continue reading »Buddy Media’s YouTube Partnership Reflects Google+'s Importance to SearchBuddy Media just unveiled a partnership with Google’s YouTube that customizes a brand’s video pages. It is the latest in a series of tools that Buddy Media has debuted for Google’s social network. Google+ Versus Facebook There has been a number of... continue reading »The So-called Hulu for Digital Magazines LaunchesNext Issue Media, a joint venture formed by Condé Nast, Hearst, Meredith, News Corp. and Time, has launched a tablet app featuring top magazine titles, including Better Homes and Gardens, ELLE, Esquire, Fortune, Glamour, Parents, People, Real Simple, Sports Illustrated,... continue reading »Industry Follows B2B Lead on Email SegmentationThe Forrester Wave Email marketing vendors 2012 report found that the industry is in robust health, according a summary by the Email Guide. However, the industry does face challenges. Few email marketers will be surprised to learn that among... continue reading »Colorado Judge Deals Setback to State Efforts to Collect Internet Sales TaxA 2010 Colorado law that requires online retailers such as Amazon to collect state sales taxes has been thrown out by the federal court, the Denver Post reports. The judge concluded that the law did not treat in-state and out-of-state retailers... continue reading »Closing Bell: Google+ surpassing predictions | Project Glass | Yahoo layoffsSocial Media: Google CEO Page: social networking service surpassing predictions. Signs of What's to Come: Google’s Project Glass turns science fiction into reality. Business Strategies: The problem with Yahoo!'s layoffs. Facebook focus guides Google CEO's 1st year on job. Legal/Regulatory: Why the coming patent crisis is inevitable. ... continue reading »Top News: F-commerce | Google's digital glasses | E-reading's riseEcommerce: Facebook e-commerce: the next big thing? Signs of What's to Come: Google takes wraps off Web-based digital glasses. Security: Biggest Apple botnet discovered: 600K+ Macs infected. Anonymous hacks hundreds of Chinese government sites. Mobile Computing: The rise of e-reading. Apple investigating new iPad WiFi issues, tells AppleCare to... continue reading »Walgreen’s E-commerce Initiatives Pay OffWalgreens has launched several mobile initiatives in recent months. The most far reaching has been a push to link its brick-and-mortar inventory with its e-commerce operations. The goal, according to an interview Ron Kelly, vice president of customer and pharmacy service,... continue reading »PayPal Targets SMBs With Product Suite; Name ChangeFollowing its launch of PayPal Here, PayPal has confirmed that the mobile payment offering was just one piece of a larger initiative aimed at small businesses. The company has debuted PayPal Payments, a product line up with three tiers of payment... continue reading »Facebook Gives App Developers More ToolsFacebook is rolling out three new tools for developers to monitor the progress of their applications, Inside Facebook reports. The new tools will show data in such categories as “growth accounting” “triangle heat maps” and “drill down.” “These charts... continue reading »Pottermore Priming New Generation of eBook ReadersFigures for the Harry Potter ebook site, Pottermore, were released almost simultaneously with new stats capturing the rise of the e-reader. Both bode well for the digital book publishing industry’s long-term prospects. Pottermore, a fan site first outlined last year by... continue reading »Closing Bell: Google stats | Yammer bounty | LightSquaredMobile Computing: Google CEO: 'Great devices' with Motorola. Business Strategies: The cold hard stats from Google CEO Larry Page's manifesto. Yammer's $25K Yahoo bounty finds first takers. Signs of What's to Come: Will Google glasses make you more annoying than sidewalk texters? Broadband: LightSquared: The wireless industry's biggest... continue reading »Top News: Mobile search | Apple to defend e-book pricing | SEO tipsMobile Marketing: Mobile search ads: What makes them click? Legal/Regulatory: Twitter sues 'spamming' websites. Apple preparing to defend e-book pricing. Games companies agree to close sex offenders' accounts. Business Strategies: A behind-the-scenes look at Facebook release engineering. Google’s Brin: Project Glass will be self-contained. Security: Anonymous hackers pledge to continue... continue reading »Glad Trash Bags Campaign Reflects Industry Focus on VideoGlad, the maker of trash bags, has launched a Facebook- and YouTube-based campaign for its Black Bag line. The campaign is a reflection of industry research on how people are using the product—as well as the larger trends in social... continue reading »Google Enhances Mapping as Competition EncroachesGoogle has improved its indoor mapping functionality via a new app. Google released its indoor maps for Android last November, along with Google Maps Floor Plans–a tool for business owners to upload the floor plans for their venue and have them... continue reading »Twitter is Particularly Vulnerable to Users Tuning Out Because of SpamTwitter announced it has filed suit in federal court in San Francisco against five companies it says are behind much of the spam that appears on Twitter—that is, companies that build tools designed to distribute spam on Twitter, as well... continue reading »Bottom Ad Placement CTRs on the Rise and Other Google NewsNew statistics about Google’s search and related ad products made headlines in recent days, giving marketers more insight into how to better use these tools. One news item came from a report by Global Equities Research, which believes that click-through-rates on... continue reading »Top News: Google Glasses' AR hurdles | Second screens | Privacy debate heats upAd Technology: Google Glasses face serious hurdles, augmented-reality experts say. Convergence: Social 'second screen' TV is all about the apps. Rich Media: YouTube founders working on a service called Zeen, to let you 'discover & create beautiful magazines'. Social Media: Facebook Timeline draws love, hate … and... continue reading »QR Codes for the Harried
The Latest Mobile Ad Networks: Cheaper, Integrated and More PrivateMobile ad networks are evolving as major players make changes in pricing, partnerships, policies such as privacy and feature sets to remain competitive. Competitive Pricing Apple continues to make concessions on pricing with its iAd network. In February, AdAge reported, it reduced... continue reading »3D Tries Again to Gain a Foothold3D technology was seemingly a trend that peaked in 2010 when the movie Avatar was released. Subsequent titles scrambled to film movies in the technology–or enhance those already in production–because of the popularity. Marketers watched the activity with interest, and... continue reading »Social Media Forces Gather to Kill Another Online BillA House cybersecurity bill, the Cyber Intelligence Sharing and Protection Act (CISPA), is the target of the same social media forces that defeated the Stop Online Piracy Act, or SOPA, earlier this year, The Hill newspaper reports. The publication notes... continue reading »Top News: Facebook buys Instagram | Adobe online ad report | Windows strategiesBusiness Strategies: Facebook snaps up Instagram app for $1 billion. How Google is using OpenFlow to lower its network costs. Online Ad Market: Adobe online ad report: Search spending up 16%, mobile traffic quadrupled. Mobile Computing: RIM: BlackBerry sales to US gov still on the rise. Nokia... continue reading »Instagram Integration Will Happen Sooner Than Expected—For Consumers and Hopefully Developers TooMark Zuckerberg unveiled news of Facebook’s $1 billion acquisition of photo-sharing app Instagram on Monday afternoon—an announcement that quickly spurred a wave of speculation and analysis and predictions about where Facebook is headed with this deal. A consensus developed... continue reading »Amazon Debuts New In-App APIAmazon has rolled out its Amazon Appstore for Android SDK and In-App Purchasing API to its developer community. The API allows developers to offer digital content and subscriptions–such as in-game currency, expansion packs, upgrades, and magazine issues–for purchase within apps. High... continue reading »To Engage Customers, Harrods Uses….Pinterest. Here's WhyThe London department store Harrods is holding a contest on Pinterest that allows users to design their own store window, Luxury Daily reports. Pinterest Users Spend More The retailers cited the astounding traction of Pinterest as a reason for using it over... continue reading »Yahoo Still Includes Search in Its Mission. For NowAfter announcing it would let go 2,000 employees, Yahoo has now announced a major organization of its business. CEO Scott Thompson told employees in a memo, which was republished in All Things D, that the new organization would... continue reading »Closing Bell: Maryland law outlaws asking for Facebook password | iPhone 5 | Toshiba 13-inch tabletLegal/Regulatory: Maryland passes bills banning employers from seeking online passwords. Mobile Computing: The latest chatter on iPhone 5. T-Mobile breaks 1 million iPhone mark on EDGE. Toshiba overreaches with 13-inch tablet. Cloud Computing: HP's OpenStack bet to deliver what Amazon Web Services won't. ... continue reading »Top News: Publishers shun Amazon | Spotify's web play button | Considering commentsEcommerce: Some big-six publishers refuse to sign new contracts with Amazon. Social Media: Are photos apps a business? Spotify moves beyond Facebook with a “Play Button” for the rest of the web. Mobile Computing: Apple’s Ipad will dominate tablets for four more years. Nokia says Q1 financials... continue reading »From E-Books to E-Commerce to Cloud Computing, States Are Getting More InvolvedFirst it was the online sales tax that states insisted that retailers like Amazon start to collect. Now state attorneys general are getting involved in an issue the Justice Department has just filed suit: whether Apple and publishers... continue reading »Sophos Warns Against Privacy Danger Posed by Instagram AcquisitionSophos security researcher Graham Cluley has identified a new risk for Instagram users now that the photo-sharing app is being acquired by Facebook: the unexpected use of photos shared by users in Facebook, either in ads or for other purposes. "What... continue reading »Facebook’s Timeline Versus the AppFandango's Timeline app dubbed "Movies with Friends," has helped drive a significant amount of new traffic and fan engagement, the ticket-selling site says. It recently posted its best first quarter in its 12-year history, with a 127% surge in year-over-year... continue reading »LinkedIn Enhances Self-service Ad Platform with Targeting ToolsLinkedIn has debuted new tools for its self-service ad platform, LinkedIn Ads. The platform, as most in this space do, allows marketers to create and place ads on its site. However, LinkedIn has stepped up its functionality with the... continue reading »Closing Bell: TripAdvisor | Yammer buys OneDrum | Google's popularitySocial Media: How TripAdvisor is avoiding the 'travel site echo chamber'. Productivity: Yammer buys OneDrum for office collaboration tools. Business Strategies: Google tops Apple, Facebook in popularity poll. Can Google get its groove back? Mobile Computing: What we think we know about the next iPhone. ... continue reading »Top News: Google+ refresh | Netizine versus app store | DOJ will lose suit against AppleSocial Media: Google Plus social network tweaked for ease of use. Google Plus Refresh: Just like Facebook, it’s all about the apps. Facebook's Instagram buy: The new dot-com bubble. Publishing: Farewell, app store? Netizine turns magazines into social networks, runs on HTML5. Ecommerce: Amazon green-lights in-app purchasing... continue reading »DoJ Investigation Will Lead to Two-tiered e-Book Price ModelThe Department of Justice has filed suit against Apple and several book publishers, alleging they have colluded on setting prices for e-books. Legal theorists believe it will be difficult for Justice to make a case against Apple. Even if it... continue reading »Nordstrom to Sell Online E-Tailer Bonobos' Pants LineNordstrom is not only investing in a venture capital round for online retailer Bonobos but it is also planning to sell the clothing—specifically men's pants—in its stores. Nordstrom is investing $16.4 million in Bonobos, TechFlash reports. As part of the... continue reading »Even as Google Enhances AdSense, It Doesn’t Make An Important ChangeAdSense, like most of Google’s products, is routinely enhanced with the goal of delivering a quality service to its end users. How Google Improves AdSense To cite a few recent examples, last year AdSense began tracking the performance of specific domains and... continue reading »One Way Or Another, iPads Are Becoming Part of the Retail ExperienceSephora, the cosmetics retailer, has just invested in a major makeover of its own. It has overhauled its digital operations with a new webpage, new mobile site and new iPhone app, Forbes.com reports. It is also testing iPads... continue reading » |
