Social Media:
Substantial growth in ads is on the way to Facebook.
Foursquare CEO plans to take on Yelp with new social recommendations.
Delicious founder creates new people search engine, Skills.to.
Mobile Marketing:
Innovative mobile ads grab attention in Barcelona.
Tablet reading is becoming the norm.
Email...
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As expected Facebook introduced new ad offerings at its fMC conference on Wednesday. These included display premium ads on the log-out page and Sponsored Stories in the News Feed on mobile devices. It also debuted Offers, a fort in...
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Twitter is making a valuable data store available to marketers for a price. Twitter, though, may find that this arrangement will cost it some goodwill on the part of its customers.
Twitter agreed to allow U.K.-based Datasift access to old Tweets—an...
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The New York City Taxi and Limousine Commission has approved a proposal to deploy Square payments technology in 30 taxicabs.
It is a test phase that will begin in a few weeks, according to All Things D, which also reported that...
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Budweiser has introduced a digital campaign called "Track Your Bud." It urges consumers to trace the origins of the beer they hold in their hands to one of Budweiser's 12 U.S. breweries, via a QR Code. Consumers use their...
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Gaming:
A friend in need, supplied by Zynga.
Privacy:
New Google privacy policy has law-enforcement holes, say experts.
Security:
Et Tu, Google? Android apps can also secretly copy photos.
Wireless Broadband:
AT&T caps unlimited data plans.
Mobile Computing:
Rumor mill ramps up production of cheaper and smaller iPads.
...
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Mobile Payments:
Google: Wallet expanding to 10 more Sprint devices this year.
Gaming:
Zynga and the perils of becoming a platform.
Search:
Is SEO really SEO anymore? Index search down 50%, apps and social search exploding.
Music:
Warner Music wants to strike chord with Generation Y on...
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About 1% of all Russian internet users connect via the Apple iPad, according to Yandex, Russia’s leading search engine. In addition, these people, which more than 700,000 people–a number that has increased six times over the year from January 2011–act...
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Zynga announced the imminent arrival of its own platform at Zynga.com with the apparent goal of gaining some independence from Facebook.
Still Ties To Facebook
The new platform, in beta and expected to roll out later this month, still maintains serious...
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Brands are focusing their digital outreach strategies to be as customer-centric as possible. This means, according to a recent survey, integration of social listening with traditional research and creation of a voice of the customer advocacy groups.
70.8% of brand marketers...
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Facebook's Reach Generator is intriguing some brands, eager to expand their reach on the social media site. Before a decision is made to invest in the tool, however, a company needs to determine what percent of its Facebook fans...
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Mobile Marketing:
Analysis: Facebook seeks breakthrough in mobile ad market.
Online Ad Market:
Facebook pushes ads that want to be liked, not tolerated.
Search:
7 steps to measure SEO like paid search.
Pearls of Wisdom:
A framework for maximizing the agency/retailer relationship.
Finance:
Precision Health Media nabs cash for...
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Search:
Google planning Siri-like 'Assistant' for later this year, says report.
Mobile Payments:
Targeting merchants, Square debuts register iPad app and analytics; now processing $4B in payments per year.
Mobile Computing:
The state of mobile technology.
Android overtakes Opera to become the most popular mobile Web...
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Facebook’s changes, announced last week, have given brands plenty to consider as they decide how and where to allocate marketing resources. Some companies, such as Microsoft, needed little time. According to Marketing Land, it is...
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Yelp did well on its first day of trading as a public company on Friday. Whether it will continue that streak remains to be seen, as several pundits have suggested.
For digital marketers, though, Yelp’s IPOs serves another purpose: as a...
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When LinkedIn rolled out its Follow button last week, the decision, it would seem, to place it on a site was an easy one. If your site is a business-oriented one, perhaps more inclined to B2B as opposed to B2C...
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There has been plenty of doubt cast on whether consumers are as enamored with QR Codes and Near Field Communication technologies as marketers are. Now, an experiment underway in Reading, England may deliver the final word.
Outdoor media owner JCDecaux...
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Search:
Keeping up with Google: Bing launches new "Search Quality Insights" series.
Mobile Computing:
'iPad 3' rumor mill in full force ahead of March 7 event.
Could the Asus MeMo become a $199 Google-branded 'Nexus' tablet?
TVGuide.com acquires Fav.Tv to expand mobile app team.
Business Strategies:
Yahoo's...
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Mobile Computing:
iPad 3 will have 4G LTE networking.
Super-sized Android apps can reach 4GB.
Convergence:
Disney Channel content hits YouTube.
Broadband:
Verizon launches faster-than-wired wireless broadband for homes.
Gaming:
Zynga Platform open beta launches with five games.
Apple’s iOS runs HTML5 games three times faster than Android.
Publications:
Bloomberg expanding...
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Yahoo! Small Business has unveiled Yahoo! Small Business Advisor, a portal offering personalized entrepreneurial news, advice, and tools—plus a political component to keep viewers current with what is being said on the campaign trail this election season.
The content lineup will...
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Google has introduced a so-called new local search experience that allows signed-in users to access the same information on the mobile devices as they had been viewing on the desktop in the past day, via the Recent icon.
Users need...
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Walgreens is offering shoppers who check into a local store via foursquare a scannable coupon for Arizona Iced Tea. It is billing the offer as one-step, one-click. "No text to get a coupon. No print out an offer....
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The Email Marketing Industry Census 2012, newly-released by eConsultancy and Adestra, finds that companies that carry out basic segmentation and testing are far more likely to be getting a high level of return on investment from their email marketing...
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Mobile Marketing:
Former Apple executive plots next wave of mobile ads.
Online Content:
Introducing Google Play: All your entertainment, anywhere you go.
Mobile Computing:
Clues to Apple's post-Jobs direction in iPad event.
Search:
The definitive guide to AdWords display targeting.
...
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iPad 3
What to expect at Apple’s event.
New iPad expected with faster chip, sharper screen.
How the iPad could give Microsoft a serious revenue haircut.
Convergence:
Netflix in talks for cable partnership.
Mobile Computing:
Jumbo smartphones: Is bigger really better?
Search:
Countering the Google Plus image problem.
Social Media:
Wallit...
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Yahoo debuted this week a number of original comedy Web shows including "First Dates With Toby Harris" featuring Seth Morris (Funny or Die); "Sketchy" (Electus/Principato-Young Entertainment), and "7 Minutes in Heaven" with "Saturday Night Live" writer Mike O’Brien (Broadway Video).
The...
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Google is renaming the Android Market as Google Play, and incorporating its books, movies and music apps under the moniker as well.
Some elements of the rebranding and repositioning will be new—more free streaming content has been made available and users...
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Apple has introduced a new Catalogs category to the App Store. It is debuting the day that Apple is expected to unveil the iPad 3, leading to the inevitable conclusion by many that the two are related even though there...
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American Express has launched a campaign, called “Tweet Your Way to Savings,” with the dual goal of promoting its brand by getting its users to Tweet about the deals, and inserting itself in the mobile point of sale (POS) payment...
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iPad 3:
Apple's New iPad: 6 key features.
Apple upgrades iPad with modest changes.
New iPad's lack of a new name leaves Apple enthusiasts puzzled.
Apple unveils 4G LTE pricing for the new iPad.
SXSW:
As show approaches, event networking apps go head to head.
Mobile Computing:
Apple...
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Lexus launched a multi-faceted marketing campaign last month for its 2013 Lexus GS sport sedan that included the creation of a new GS-branded music station on Pandora highlighting artists, songs and albums that have revolutionized the music industry.
It is indicative...
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Twitter plans to add a number of new elements to its brand pages, currently only available to advertisers, this year. These include contests and sweepstakes—as well as ecommerce, three executives familiar with the matter have told Ad Age. ...
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NBC Sports has more than doubled the $25 million in digital ads it sold for the 2008 Beijing Olympics for the London Games, months before the 17-day event, paidContent reports.
Executives as the company attribute the increase in part to its...
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Facebook introduced a new tool called Interest Lists on Thursday. It organizes a newsfeed into a personalized newspaper, letting users create and subscribe to topical feeds such as "Recipes" or "Fashion."
Staying on Facebook
One obvious goal of the Interest Lists is...
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iPad 3:
Apple wants iPad to be the Kleenex of tablets.
Mobile Computing:
Weak growth seen in PC shipments this year: Gartner.
Legal/Regulatory:
Justice Department may sue Apple, publishers on e-books.
Apple downplays role of “Kindle Threat” in alleged e-Book conspiracy.
Finance:
Instagram close to raising new funds.
...
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iPad 3:
The iPad is unbeatable.
Mobile hotspot included in Verizon’s iPad 4G LTE data plan.
Apple may risk iPad 3 display shortage.
Online Ad Market:
AdWords terms and conditions get clarification.
Mobile Marketing:
Android Market rule prohibits use of third-party in-app payment services.
Gaming:
Video game sales plunged...
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Green Dot, a provider of banking and payment debit cards, is making a play for the mobile wallet space with its $43.4 million acquisition of Loopt. It also eying accompanying mobile marketing possibilities as well, pointing to the several...
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Joseph Abboud and Nordstrom have launched a B2B iPad app that is a combo multipurpose selling tool and a simplified ordering system.
The iPad Made-to-Measure app lets Nordstrom customers browse a full range of Joseph Abboud fabrics, select a style preference...
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New research from the Pew Internet & American Life project shows the conflicting emotions consumes have about search engines–and the difficulties online advertisers can face as they target advertising in this channel, or try to use the data to make...
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It is hard to imagine how the typically solitary exercise of jogging or running could be made social, but leave it to Nike and social journal Path to do so. The two companies are partnering with the release of...
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Legal/Regulatory:
Apple admits to two key allegations in ebook price fixing case.
Mobile Marketing:
You've got bad mail: Android needs a better e-mail app.
Microsoft shutting down Marketplace for Windows Mobile in May.
Social Media:
VEVO redesigned with Facebook login required.
Search:
Yahoo continues search-share decline.
...
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SXSW:
At CNET's SXSW 'big data' panel, sparks fly over privacy.
Mobile Computing:
Apple runs out of new iPads for Friday delivery.
Nokia likely to launch Windows 8 tablet PCs in 4Q12, say sources.
Social Media:
Facebook shuts down Gowalla.
Broadband:
Apple iPhone 4S begins showing 4G icon.
Business...
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iOS has grabbed 60% of mobile traffic share, according to comScore December data—a fact that has led Barclays Capital’s Anthony DiClemente to theorize that Siri will eventually erode Google’s mobile search market share, via intoMobile. Right now most...
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Facebook is allowing third-party app developers to include tags of friends and locations, via the release of several new application programming interfaces.
That means, explains All Facebook, that Facebook users will be able to add location and information via a single...
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Coca-Cola is using SpyderLynk’s QR code technology as part of a promotion in which consumers vie for a chance to win a trip to next year’s NCAA Men’s Final Four. It is placing SpyderLynk’s SnapTags on McDonald’s soda...
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Zynga’s push to carve out some independence from Facebook may get a boost from the Gap’s advertising success on its platform. The retailer delivered 2.5 million mobile ad impressions and achieved a CTR of 0.93% in just over...
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Legal/Regulatory:
Yahoo sues Facebook for patent infringement.
Publishing:
Amazon has sold over 2M Kindle Singles.
Gaming:
Official NCAA March Madness app released with live game streaming.
Finance:
Building a digital media empire: SB Nation and The Verge owner Vox Media raises $17 million.
...
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Social Media:
Twitter buys Posterous (So you'd better move your content to Tumblr ASAP).
Facebook risks annoying users with push into mobile ads.
SXSW:
As SXSW grows, local acts go a different direction.
The buzz at SXSW, Day 3 highlights.
A SXSW stunt backfires on marketer.
Mobile...
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Proving that brands shouldn’t worry about Facebook’s Timeline detracting from their appeal, Fandango has launched a new Facebook timeline app called "Movies with Friends."
It allows fans to share their movie-based activities and recommendations on their Facebook timeline and...
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Another mobile commerce provider is getting set to enter the market, according to a report in GigaOm. It will be none other than PayPal, which plans to announce a solution for small businesses that would compete against Square,...
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