Jan 30, 2012 | Analytics, Automated & MarTech, Brand Metrics, CPG & FMCG, Data-driven, Financial Services, Food & Restaurants, Free-Standing Inserts & Circulars, Media & Entertainment, Promotions, Coupons & Co-op, Radio, Retail & E-Commerce, Social Media, Uncategorized
The total number of CPG coupons distributed in the US during 2011 dropped 8.1% after hitting a peak in 2010, but remains up 7% from its 2007 pre-recession level, indicating continued strong levels of investment by marketers, according to a study released in January...Jan 30, 2012 | Analytics, Automated & MarTech, Automotive, Boomers & Older, Brand Metrics, Data-driven, Personalization, PR, Retail & E-Commerce, Social Media, Youth & Gen X
51% of Millennials (born between roughly 1977 and 1995) say that recommendations from strangers through user-generated content (UGC) on a company website is most likely to influence their opinion when making a purchase, compared to 49% who say that recommendations...Jan 30, 2012 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Financial Services, Mobile Phone, PR, Promotions, Coupons & Co-op, Social Media, Technology, Uncategorized
The use of blogging has dropped to 37% of the 2011 Inc. 500, representing a 26% decline from 50% in 2010, and an 18% fall from 45% in 2009, according to a study released in January 2012 by the Center for Marketing Research at the University of Massachusetts Dartmouth....Jan 30, 2012 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Mobile Phone, Personalization, Retail & E-Commerce, Social Media, Technology
The vast majority (89%) of retailers with comparable store/channel sales growth of over 4% (“winners”) agree that their e-commerce platform will ultimately serve as the central point of all digital activity across channels, and 94% agree that the future of...