Why CES still matters.
Online Ad Market:
Digiday: Marketers will spend some 60% of their online budgets on brand ads.
Gunning for the $100B social video space.
Google mobile ad revenue could top $4B: Munster.
Windows Phone backers declare mobile war.
Android overtakes iOs... continue reading »
Dairy Queen recently used content and social marketing tools provided by a company usually identified for its email marketing prowess—Silverpop—to drive its fan club membership and boost store traffic.
It did so via a few tactics including:
• Customer Appreciation Day: Dairy... continue reading »
The Association of National Advertisers is proposing a compromise to the ICANN Board regarding its top-level domain (TLD) expansion program.
Specifically, it is proposing that:
· ICANN will proceed with its plan to... continue reading »
Every time a new social media site, such as Pinterest, gains traction, e-commerce sites, marketers, bloggers—most players on the internet in other words—wonder if they should make room on their space-constrained user interface for yet another social share button.
If it... continue reading »
With the slew of ultrabooks debuting at the Computer Electronics Show this week—some media reports put the number at 75—marketers have to consider the real possibility that yet another mobile computing format and screen size needs to be factored into... continue reading »