Top News: RIM's PlayBook | WiFi ad network | SOPA hearings

Mobile Computing: The PlayBook is killing RIM. 5 moves Microsoft must make in 2012. Amazon selling a million Kindles per week. Mobile Marketing: WiFi ad network another option for mobile marketers. Pearls of Wisdom: Social signals and search: what is the impact? Security: LAPD bails on Google Apps because... continue reading »

Twitter or Facebook: Which Do B2B Marketers Really Use?

Conflicting data has come out as to which social media platform B2B marketers prefer. A StrongMail survey suggests that B2B marketers are leaning to Facebook and will ignore the mobile channel next year. A separate study by Pardot finds... continue reading »

Facebook, Like the Rest of the Industry, Looks At More Flexible Ad Pricing

Facebook appears to be experimenting with more flexible ad price models, based on an account in All Facebook.  The publication reports that a Facebook advertising test is currently underway in which marketers are charged per action—namely, it is... continue reading »

Another Indicator That Text Messaging Still Works

Texting can help to both assess drinking issues and deliver brief interventions. That is the conclusion of a study published in the March 2012 issue of Alcoholism: Clinical & Experimental Research–a finding that is applicable to the marketing industry, which... continue reading »

Email Marketers Continue to Merge with Social Media. Unfortunately, Their SMB Customers Want More

In its first acquisition in the 11 years of its existence, VerticalResponse has bought Roost, a social media marketing technology company, to step up its social media offerings for small business clients. Under the acquisition, users can create and manage... continue reading »