Dec 16, 2011 | Analytics, Automated & MarTech, Boomers & Older, Brand Metrics, Data-driven, Personalization, Privacy & Security, Promotions, Coupons & Co-op, Retail & E-Commerce, Youth & Gen X
The leading improvements US and Canadian consumers want from online shopping sites are more detailed and visual product information (37%), better search (29%), and easier access to a customer service representative via live help options such as click-to-call or live...Dec 16, 2011 | Brand Metrics, Financial Services, Local & Directories / Small Biz, Pharma & Healthcare, Uncategorized
The customer satisfaction gap between credit unions and banks has significantly widened in 2011, according to the American Customer Satisfaction Index (ACSI). The index for credit unions in December 2011 jumped almost 9% year-over-year to a score of 87 on ACSI’s...Dec 16, 2011 | African-American, Analytics, Automated & MarTech, Boomers & Older, Data-driven, Email, Financial Services, Hispanic, Mobile Phone, Privacy & Security, Retail & E-Commerce, Uncategorized, Youth & Gen X
55% of online consumers who have shopped in the past 90 days say that when making a digital purchase of under $25 they are concerned that the site will start sending them junk e-mail, closely followed by the proportion who cite a concern that their personal...Dec 16, 2011 | Analytics, Automated & MarTech, Brand Metrics, Data-driven, Digital, Email, Mobile Phone, Personalization, PR, Retail & E-Commerce, Social Media
The vast majority of global retailers say that customer-centric marketing opportunities such as better targeting through more detailed customer preferences (97%) and delivering real-time personalized offers to consumers (97%) are either highly valuable or somewhat...