Browser Stats:
StatCounter: Chrome grabs 25.7% of global market, overtaking Firefox.
Security:
Apple, Google & Facebook join coalition to create safe Internet for kids in Europe.
Carrier IQ collects everything on Android/RIM/Nokia phones.
Email Marketing:
How to prevent and manage dormant lists.
Privacy:
Some questions and answers about...
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The Salvation Army began its familiar red-kettle themed annual holiday season charity drive with a few new twists. At selected locations, it is now taking credit cards, or rather, mobile payments fueled by Square. It is also using...
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More employers are starting to encourage workers to bring their own smartphones to work, in large part because it saves the employer the expense of securing the devices itself. So says mobile security firm Good Technology, which dubs the trend...
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Email marketing providers have spent the last two years incorporating social media and the mobile channel into their product line up. Now, one firm, LiveIntent, has turned its attention to another ad channel–display–with its new product, LiveIntent for Publishers, which...
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One of the sub-themes of the banner Thanksgiving Day-Black Friday-Cyber Monday long weekend was how well mobile sales performed. However, unless you were JC Penney, Apple or Macy's, your mobile customer might well have left your site with a negative...
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Online Video:
YouTube launches huge redesign.
Mobile Computing:
AT&T, Sprint confirm use of Carrier IQ rootkit software on handsets.
Motorola’s Droid Razr gives iPhone 4S a run for its money.
Social Media:
Google+ now lets you conference people into hangouts with free voice calls.
Signs of What's...
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Ecommerce:
Google targets Amazon's Prime with one-day delivery.
Legal/Regulatory:
Apple questioned by German data regulator about Carrier IQ.
Convergence:
YouTube morphs into TV-wannabe with a splat of social goo.
Mobile Marketing:
AOL CEO Armstrong targets mobile-advertising revenue for growth.
Social Media:
Twitter rolls out self-service ads.
Mobile Computing:
Amazon Kindle Fire...
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Google has answered one plea from SEO marketers: it will provide some continuity and a little more transparency in the changes it makes to its search algorithms. Last month it announced ten tweaks it made, including changes that make...
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Twitter is targeting small and medium sized businesses with a tactic that works well for Google – a self-service ad platform. The company has not formally announced it, rather executives have quietly confirmed that Twitter is starting to...
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Alibaba Group, China's e-commerce giant, is beta-testing a new social-networking-product. An Alibaba Group spokeswoman told Reuters the product will be called "Laiwang" and will be available on the PC and downloadable onto Android smartphones and iPhones.
Laiwang is said to...
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eShave, line of shaving gear, has launched a campaign called “All A Man Needs" ad campaign. Kicking off in Manhattan this Friday on telephone kiosk ads, the campaign is using QR code technology. Customers scan the code found on the...
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Mobile Marketing:
Sneaky mobile ads invade Android phones.
Convergence:
Microsoft rolls out Xbox TV platform.
Social Media:
Facebook buys Gowalla.
Browsers:
Firefox faces uncertain future as Google deal apparently ends.
Politics:
Web an increasing tool to link campaigns, voters.
Online Ad Industry:
Google clears AdMeld, shifts focus to publishers.
Mobile Computing:
Google tests...
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Ever since Microsoft updated Hotmail with new tools that allow users to segment email marketing messages, marketers have been watching to see how the change will impact open rates. It is still unclear whether the new tools have had a...
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Google+'s referral numbers are viewed as one gauge of the budding social network's health. So far the activity reflected in this metric has been lackluster, and the latest figures from Netmarketshare show little has changed. In November,...
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When Google announced in October that it was going to start encrypting search and outbound clicks, search marketers were concerned about the impact. Google reassured marketers that the change would affect less than 10% of all searches.
The Numbers Are Coming...
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Domino’s Pizza is the latest example of a brand using Facebook for a global—and not just national—marketing campaign roll out. On Dec. 8, to celebrate its 51st birthday and its presence in more than 70 markets, Domino's Pizza, is...
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Social Media:
Facebook hires Gowalla team, will shut it down.
Domains:
Over 100,000 XXX domain names are going live Tuesday at 11 EST.
Mobile Computing:
Available apps across major mobile platforms approaching million-app milestone.
How the iPad is succeeding in healthcare.
Email Marketing:
Email in the enterprise: entering...
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Online Ad Industry:
Quadrennial events to help ad market grow in 2012 despite economic troubles.
Legal/ Regulatory:
Publishers can't just blame ad network for having ads on a site that links to infringing content.
EU in antitrust probe of Apple, e-book publishers.
Mobile Computing:
China sees...
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Microsoft has begun rolling out Bing on Xbox, its latest dashboard feature that allows users to search via voice for shows, movies, apps and Xbox games.
The development should be an appealing one for consumers, James McQuivey of Forrester Research says...
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The Android Market has exceeded 10 billion app downloads, with a growth rate of one billion app downloads per month.
To mark the occasion, Android is discounting certain apps to 10 cents like Glu Mobile’s Deer Hunter, Asphalt 6 HD, Color...
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Coca Cola combined a television commercial with a mobile app and instant win promotion in a recent campaign. The result—the app was downloaded 390,000 times and Coke saw its brand revitalized in this Chinese city.
One likely reason behind the campaign's...
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New York commuters that wish to buy select toys from retailer Toys R Us this holiday season can try out the company's QR code-enabled virtual store, which is debuting on billboards located at the city's airports and 40 New Jersey...
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Social Media:
Facebook timeline lands in New Zealand.
Search:
Yahoo updates Search BOSS with more developer tools.
Mobile Marketing:
MoPub to become one-stop mobile ad server for games.
Mobile Commerce:
War over the digital wallet.
Mobile Computing:
Microsoft demos new Windows Store, now with more Metro.
Has HTC peaked?
Customer Satisfaction:
Kindle...
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Pillsbury is running a television campaign for its crescent rolls on television that includes a mobile call to action. The TV ads will run through the month, featuring the Shazam logo that users are urged to snap during the commercials...
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Yahoo has published a blog post touting the success of several social media campaigns it has helped orchestrate.In one launched in October, Yahoo teamed with the William J. Clinton Foundation and Control Room to promote "A Decade of Difference,"...
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Crystal Cox, a woman sued by investment firm Obsidian Finance Group for defamation, lost her bid in court to use the media shield laws as a defense. Cox, who writes several blogs, including industrywhistleblower.com, judicialhellhole.com, and obsidianfinancesucks.com,...
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Mobile texting, that utilitarian form of mobile marketing that paved the way for everything else mobile, appears to be finally falling to its sexier counterparts: mobile apps and mobile barcode-based campaigns.
That is the finding of a new survey from AT&T:...
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Social Media:
Facebook has done a major corporate reorganization.
Mobile Commerce:
Amazon offers additional discount to mobile shoppers on December 10th.
Mobile Computing:
Phones get game power in the cloud.
RIM to use BlackBerry 10 instead.
Microsoft launches Xbox Live app for iPhone, iPad.
Email Marketing:
Mac email client...
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VideoHub, a division of Tremor Video, and Nielsen, are giving VideoHub customers access to Nielsen Online Campaign Ratings gross rating points via VideoHub for Advertisers. The collaboration gives advertisers a single metric for their gross reach – that is,...
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Small to midsized companies tend to segment their email marketing lists by recipient preferences and such behaviors as recent opens or click-rate activity. This was a finding in a study 2010 by GetResponse, and it does not appear that strategies...
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Google and Yahoo have both tweaked their image search layouts in recent days, highlighting, yet again, the importance images can play in maximizing content—including press release distribution.
Google Adds Image Carousel
Google's changes debuted on Thursday morning. It added a new...
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Twitter just rolled out a new look, with new buttons to be used for people to organize their content on the microblogging site.
The design change is appearing on Twitter.com and mobile phones, as well as TweetDeck.
Home. One new section is...
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Mobile Computing:
Android 4.0 tablet under $100 coming to U.S.
Legal/Regulatory:
Apple denied ownership of iPad trademark in China.
Why an investment firm was awarded $2.5 million after being defamed by blogger.
Broadband:
AT&T starts throttling heavy iPhone data users to 2G speeds.
Cloud Computing:
Microsoft, HP team...
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Online Ad Market:
New 'Adware' apps bug Facebook, Google.
Crisp Media acquires Smart Device Media.
Social Media:
Facebook introduces subscribe button.
Search:
The 20 most expensive keywords.
Mobile Computing:
Nokia revamps its retail strategy to woo more customers.
Citi says next iPad will launch in February.
Online Music:
Spotify Radio gets...
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Digital out-of-home advertising could get a boost from a new measurement being rolled out under a so-called "Eyes On" program. Described by Joseph Philport, president of the Traffic Audit Bureau for Media Measurement at the American Advertising...
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Twitter grabbed headlines with the announcement of its new look and features—aimed at both users and brand pages. At the same press conference, Twitter CEO Dick Costolo and co-founder Jack Dorsey also said they would be rolling out the...
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Google+ has integrated more of its product line into its social network platform—now bringing Gmail and Contacts into the mix. When a user opens an email from someone on Google+, he or she can see the most recent post...
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The different types of use cases for QR codes seem to be growing by the day. Shopping via QR code while commuting to and from work appears to be the latest, with the most recent example provided by SMRT, Singapore’s...
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Search:
Meet Google's biggest U.S. search advertisers.
Mobile Computing:
Microsoft Lync mobile clients for iPhone, iPad, Android and Windows Phone ready to roll.
HP tosses WebOS out of frying pan into the open-source fire.
Sign of What's to Come:
Google+ gets not-so-creepy 'Find My Face' feature.
Why...
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Mobile Commerce:
Online spending stays strong in early December.
Mobile Marketing:
AT&T bumps against Google, Microsoft in three-screen ad sell.
Social Media:
Facebook tops Google’s own offerings to become most popular Android app.
Mobile Computing:
One million mobile apps, and counting at a fast pace.
Backlash against Amazon...
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The total mobile advertising spend in the US will jump from $1.34 billion to $2.01 billion in 2012, according to a whitepaper from mobile media buying platform adsmobi. Smartphone sales will continue to enjoy strong growth with a...
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Affiliate sites have been impacted by Google's Panda algorithm changes, perhaps even more so than direct or parent sites. A thin affiliate—defined by Search Engine Watch as an affiliate site that doesn't produce valuable online content–is particularly in Google's sites...
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There is a debate in the ad industry whether tablet users want the ads in this medium to be immersive and engaging—with a full complement of bells and whistles–or prefer them to be simple and as non-disruptive as possible.
After the...
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Retailers have rediscovered paid search this holiday season. Compared to 2010, companies dedicated significantly more budget to paid search leading up to Black Friday 2011, according to Performics. As the tallies for that weekend add up, it is clear that...
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Mobile Marketing:
Apple loses mobile-ad market share to Google, Millennial Media.
Mobile Computing:
Kindle Fire feels the heat.
Microsoft releases first Office app for iPad.
Research & Stats:
Study: Tablet buyers use Wi-Fi, not cellular data.
Apple TV set-top box predicted to sell 4M units, grab 32%...
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Apple is becoming more flexible on pricing for the iAd, the Wall Street Journal says. Instead of charging an advertiser every time someone taps on an ad, Apple is now putting a cap on taps, a source told the Journal....
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ICANN's red light top level domain, .XXX, has been available for sale for only a short period of time, but based on anecdotal reports it is clear that a significant number of non-adult entertainment companies are snapping up the domain...
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Google has confirmed it plans to launch a mobile check-in deals feature within days, according to a report by the British newspaper, the Inquirer. The article tells of a documentation page, since removed, that describes how users will be able...
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Increasingly small businesses are focusing more resources on digital advertising–and the providers are finally taking notice.
Next year Twitter will be rolling out a self-serve ad product, aimed at small businesses. Earlier this year, Facebook offered free $50 advertising credits...
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Ecommerce:
E-Commerce sites cater to procrastinators by extending free shipping.
Mobile Computing:
Google gets Alfred but it's certainly no Siri.
Microsoft adds iPhones to SkyDrive party guest list.
Cloud Computing:
Amazon bests Microsoft, all other contenders in cloud storage test.
Research & Stats:
LinkedIn's most overused buzzwords for...
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