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November 2011
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Some Non-profits Eying QR Codes, But Should They?While the use of QR codes among companies is growing, non-profits have yet to adopt this form of marketing technology in large numbers. Reports, though, are growing that they are considering their value to a campaign. The Salvation Army is one... continue reading »Closing Bell: W3C privacy draft | Google Music sneak peak | Disney acquires mommy blog platformPrivacy: W3C announces first draft of standard for online privacy. Mobile Computing: iOS number 1 on developer interest list while iPhone 4 best selling mobile phone in Q3 2011. Customer Support: Google Apps for Business users finally get 24×7 phone support. Online Music: What to expect from... continue reading »Top News: Google+ enterprise social collaboration | Firms seek ecommerce execs | Online ad futureOnline Ad Market: Felix Salmon's take on the future of online advertising. AOL/Microsoft/Yahoo ad deal: 'The devil is in the details'. Ecommerce: Ecommerce executives a hot hiring category now. Social Media: Google+ will gain enterprise social collaboration features. Google announces "_nomap" WiFi opt-out option, wants other location... continue reading »Ad Networks May Get Caught Up in Copyright Enforcement PushThe US House of Representatives Judiciary Committee will conduct a hearing on a copyright enforcement bill, the Stop Online Piracy Act, this week. The bill is being watched by the online ad community as well as financial intermediaries that handle... continue reading »The QR Code as Customer Service ToolQR codes are intriguing enough to brands – and their customers, they hope – that some vendors are branching out beyond than marketing in their use. Mindshare Technologies has launched an application to that lets customers provide feedback via... continue reading »Paid Search Lessons Provided by Cain, Occupy Wall StreetCurrent events provide an interesting insight into how paid search can be used in response to fast moving trends. Or not, as publishers' nonreactions to Occupy Wall Street proved. Occupy Wall Street movement gained global acknowledgement. Yet, Search Engine Watch writes,... continue reading »The Brandjacking Starts on Google+ PagesGoogle+ Pages has had its first official brandjacking: someone has set up a fake page for Bank of America, poking fun of the bank’s processes with mocking posts and images. (via Talking Points Memo). The page appears to have... continue reading »Closing Bell: Google Apps | RIM | Cloud brawlMobile Computing: Google Apps gets better mobile device management. Google just rattled RIM's mobile device management plans. Security: Facebook blames ‘coordinated apam attack’ for surge in porn imagery. Business Strategies: Ballmer sees no value in splitting Microsoft up. Cloud Computing: Microsoft slams Google as cloud contention boils. ... continue reading »Top News: Google online music | Google TV 2.0 | Brightroll lands $30MOnline Music: Google to unveil online music store Wednesday. Mobile Computing: Nokia will make a Windows 8 tablet. Convergence: Sony considers internet rival to cable TV. Google TV 2.0: With apps and more, it’s finally ready for a close-up. Finance: BrightRoll lands $30M in funding to expand video... continue reading »Not Surprisingly, Facebook Drives Traffic to a Revamped DiggDigg has taken several steps to reclaim its former status as a top site. Chief among these has been a redesign and a new concept it launched this fall called Digg Newsrooms, which groups content according to subject. Digg Newsrooms have... continue reading »E-books – and Their Ads – Poised to Proliferate as Publishers Eye IndustryPenguin Group is launching a service to help writers digitally publish their own books. Its subsidiary, Book Country, will offer a range of tools from e-book conversion to cover creation – meant to market books through digital book outlets and... continue reading »Google+ Pages: What Google Has Done With It So FarGoogle just unveiled six partnerships with third party firms to help businesses better manage their Google+ Pages. They are with Buddy Media, Context Optional, Hearsay Social, HootSuite, Involver, and Vitrue. These partnerships are just the latest development in the... continue reading »When Holograms Meet QR CodesAnother day, another new application for QR Codes. Marketing Ad Group has incorporated QR codes into its Holographic Greeter/Concierge’s message. The blending of the two technologies results in a holographic image projected onto a life-sized cut-out. The Holographic Greeter can... continue reading »Top News: Verizon Opt-Out Ads | Google Music | Facebook spam |Online Ad Market: Verizon welcomes users to the opt-out, ad-targeting party. Facebook's new advertising model: you. Online Music: Google opens music store to US, challenge to Apple. Online Payment: Google folds Checkout into Wallet. Security: Android sees a 472% increase in malware since July. Facebook warns of recent wave... continue reading »Top News: Pandora locates voters for candidates | 200M Android activations | Skype and FacebookOnline Ad Targeting: Pandora tells candidates it can help locate voters. Business Strategies: Amazon takes a slight loss on each Kindle Fire, study says. Motorola Mobility shareholders green-light Google buyout. Mobile Computing: Android hits 200 million activations. AT&T iPhone 4S crushes Verizon in data testing. Did sagging iPhone... continue reading »Top News: Mobile deals | Amazon Kindle phone | Financial Times' 1M usersM-commerce: Mobile deals set to lure shoppers stuck in line. Mobile Computing: Apple in-app purchase system hack is in says game dev. Amazon Kindle phone on tap, says Citigroup. 5 reasons why enterprises might adopt the Amazon Fire. Ad Technologies: No Flash? No problem. Broadband: Clearwire’s growing financial problems... continue reading »American Express Pushes for Social Retail Bona Fides with Small Business SaturdayThere is Cyber Monday, Free Shipping Day and of course, Black Friday. Hoping to secure a place among those names is Small Business Saturday - an American Express initiative launched last year. The financial service company has partnered with foursquare to... continue reading »QR Codes Add Payment Capability to the MixMobile shopping walls from which consumers can buy products. Billing statements rigged so consumers can wave a phone over the document and pay the amount owed. Takeout menus that include a payment option. All of these payment applications start off... continue reading »eBay Follows Wal-Mart's Lead With Analytics Purchaseebay is acquiring Hunch, a start up that provides recommendation technology. Hunch analyzes data from social networks and questionnaires in order to make personal recommendations. eBay plans to use this latest acquisition to suggest relevant products for shoppers. Poor... continue reading »Global SEO Challenges Ease with Google Algorithm Tweaks, Vendor ProductsLast week Matt Cutts reminded readers of his Google search blog of what they were already clearly aware: Google makes hundreds — 500 this year alone — of changes to its search algorithm, most of them unannounced or unreported to... continue reading »A Last-Minute Holiday Survival Checklist for CompanieseMarketer estimates US retail ecommerce holiday sales will rise 16.8% this year compared to last, reaching $46.7 billion. That is a growth rate nearly five times as fast as the overall retail industry–and a wave of spending that no brand... continue reading »Closing Bell: Google trails Apple in app dollars | One in three tablets | Google search appMobile Computing: Despite growth, Google trails Apple in app dollars spent. Chromebook price cuts: Will users bite, finally? One in three online consumers to use a tablet by 2014. Search: The new Google Search app for iPad. Social Media: Facebook testing Messenger for Windows Ticker+Chat desktop client. ... continue reading »Top News: Facebook phone | Android leads in ad impressions | Organized hackingMobile Computing: Facebook phone's name is Buffy. Facebook phone could be available in 18 months, sources say. The only way Google's Chromebooks will ever succeed. Mobile Marketing: Millennial: Android leads mobile ad impressions for 11 months in a row. Online Ad Industry: Digital marketing beating economic odds. Social... continue reading »Toyota Prius Launches New Ad Format on Yahoo's LivestandNot quite a month after Yahoo launched Livestand - a personalized “living magazine” for iPad – the Toyota Prius is trying out its ad format. Called Living Ads by Yahoo, Yahoo bills the format as a way to surround an audience... continue reading »Suddenly, Google+ Shows Signs of Becoming A Serious Social Network for BrandsEver since Google rolled out a series of tools for business users, most notably its Google+ Pages, traffic on the network has grown, according to search engine watchers as well as more casual observers. Three Recent Spikes Interest in the network spiked... continue reading »Facebook's Sponsored Stories Goes Live in Ticker But Best Exposure Comes from CommentsFacebook’s ad format, the sponsored story, has gone live on the site’s homepage ticker after toying with test versions throughout the last two months. Facebook launched the sponsored story format with seven different variations, but as All Facebook points out, the... continue reading »Adult Entertainment Co Takes On ICANNA top adult entertainment company on the web, Manwin Licensing International, has filed a lawsuit to either block or overhaul the new .XXX top-level domain address. The suit is the first tangible countermove against a plan proposed by the Internet Corporation... continue reading »Closing Bell: The case against a Facebook phone | Windows Phone marketplace | Penguin stops e-lendingMobile Computing: Why some believe Facebook is not building a phone. Apple to become PC leader, report says — if iPad counts as a PC. Windows Phone marketplace one year in. eBooks: Penguin stops giving US libraries digital books. Gaming: New Xbox dashboard coming early December. ... continue reading »Top News: Apple expands subscription to games | Another 5-inch Android tablet | How to seed branded videosGaming: Apple expands subscription service to games. Mobile Computing: Lenovo also working on a 5-inch Android tablet. Microsoft to release Kinect hardware for Windows. Microsoft pushes streamlined online distribution for Windows 8. 10 top smartphones, tablets to add to your wish list. Legal/Regulatory: FCC seeks review of AT&T... continue reading »Google Integrates +1s into NewsGoogle News will begin featuring articles that a user’s Gmail contacts and people in his or her Google+ circles have publicly +1’d” in Google’ News’ Spotlight section. The reader can see their profile pictures and click through to the Google+ profiles,... continue reading »Black Friday Gives Paid Search Another BoostPaid search, an afterthought for many marketers, has been receiving more attention lately, as politicians use it with much effect. Now, new figures show that it is playing a prominent role in Black Friday marketing. IgnitionOne reports that multi-channel retailers dramatically... continue reading »Saks' Online MakeoverSaks Fifth Avenue has revamped its online presence, via collaboration with Acquity Group. The new online offering, Saks Direct, comes with several improvements to the online retail experience, including: The deployment of an interactive merchandising tool, a proprietary application licensed and customized... continue reading »A Happy Thanksgiving? There's An App for ThatThanksgiving is, if nothing else, a celebration of the abundance of food. The mobile space has become, if nothing else, a celebration of the ability to create an app for just about every need and event. Here, the twain meet. Food... continue reading »Top News: Google product search | Android update | Zinio raises $20MEcommerce: Google updates product search. Mobile Computing: 16 mobile apps for surviving holiday 'fun'. Windows smartphones a joy to use. Android buyers find smartphone update chaos. Finance: Investors are un-friending social media. Zinio raises $20M for digital newsstand. Legal/Regulatory: AT&T merger with T-Mobile faces setbacks. Wary of SOPA, Reddit users aim... continue reading »Top News: Black Friday/Cyber Monday | Google+ community guides | Droid 4?Black Friday/ Cyber Monday: Cyber Monday wired to hit record sales. Black Friday online sales growth lags last year. Mobile sales hit it out of the park on Black Friday. Black Friday retail sales hit record. Social Media: Google+ adds community guides for organizations. Mobile Computing: The great... continue reading »Casual Game Developers Must Take iOS–and Apple's Approval Policies–Into AccountIn an example of the growing clout iOS has in the gaming space, Glu Mobile just launched a free-to-play iOS title called Toy Village. The game prompts players to build a town made of plastic toy buildings and farm plots.... continue reading »Glamour Magazine's SnapTag Campaign Means Competition for QR CodesGlamour magazine recently embedded a SnapTag on its September cover, resulting in more than 100,000 scans. The publisher posted the SnapTag – a 2-D barcode that includes a brand’s logo – alongside the cover model of the month, Rinanna. Besides... continue reading »Thankful for that Online Sale? Or Just Thankful for Your Customer in General? Send an Email Saying SoEmail marketing touch points range from the welcome email to the "getting-to-know you email" to a graduated series of messages when it appears as though the customer is getting ready to bolt. In between categories two and three, there is the... continue reading »The Cyber Sales Lessons of Thanksgiving 2011By all accounts, online sales on Thanksgiving and Black Friday were a success – with similar activity expected for Cyber Monday. Total visits to the top 500 retail sites increased 9% on Thanksgiving Day, according to Experian Hitwise.... continue reading »Closing Bell: Cyber Monday binge | DoJ may approve Google's Admeld purchase | Mobile 3D?Black Friday/ Cyber Monday: Cyber Monday may set record as US goes on buying binge. 75% of Apple stores sold out of iPhone 4S on Black Friday, iPad sales up 68%. Legal/Regulatory: Google looks forward to an early Christmas present from Washington: An okay... continue reading »Top News: Cyber Monday sales surge | CTIA mobile rating system | Google catalogs on AndroidEcommerce: Big sales jump for 'Cyber Monday'. Online shopping can distract during work. Google Music's version of Cyber Monday: $1.99 albums. PayPal Cyber Monday mobile payment volume up over 500 percent. Mobile Computing: Google, Apple still haven't embraced CTIA's mobile app rating system for sex, violence. Apple... continue reading »B2B Meets StumbleUponB2B marketing is still virgin territory for many brands; ditto StumbleUpon, a search engine that rolled out a social search element earlier this year but still hasn’t developed the traction that Facebook, Twitter and LinkedIn have, despite being in existence... continue reading »Updated: International Shoppers Tune in To CyberMondayCyberMonday proved to be just as bountiful for online retailers as Black Friday and Thanksgiving Day with online sales increasing 33% from the same day last year, according to IBM's Cyber Monday Benchmark. Online sales for Black Friday this year... continue reading »Toyota Drives Car Closer to Its New Role of Online Marketing ChannelToyota told us one was coming and now it is almost here: an automobile that not only connects to the Internet but embraces it. As more automobile makers move in this direction, this will become another channel available... continue reading »Malls Take a Step Back from Cell Phone TrackingTwo malls in California and Virginia had planned to use this holiday season to track visitors via the cell phone devices. The tech vendor for the project, a UK-based company called Path Intelligence, has deployed this technology in... continue reading »Top News: YouTube analytics | Google site redesign | Most shared articles on FacebookMeasurement & Analytics: YouTube unveils analytics platform. Mobile Computing: Windows Phone outperforms Android and iOS in mobile advertising, Smaato reports. Consumers' interest in Windows tablets plummets, study claims. Microsoft plans to get its Office software suite on the iPad. Social Media: Most shared articles on Facebook in... continue reading »Facebook, FTC Privacy Agreement Still Hazy In Some Areas
Digital Ads: A Bigger Seat at the Table, But Which Table?Newly-released figures from the Interactive Advertising Bureau and PwC show that U.S. Internet ad revenues continued their growth trajectory in Q3, reaching $7.88 billion for a 22% increase over the same period in 2010. These figures also show a 2.7%... continue reading »Google is in a Beta for Mobile Circular AdsGoogle is currently in a beta with a few customers for a mobile circular ad product, according to an interview with Surojit Chatterjee, Google's leader of product management for search and location-based mobile ads. Chatterjee told investor Business Daily that the... continue reading » |
