Social Media:
Why more of your Facebook fans are seeing fewer of your messages.
Facebook introduces Subscribe button beside commenter names in Comments Box social plugin.
Online Ad Market:
Shakeout expected among online advertising companies.
What earnings reports have revealed about ads.
Business Strategies:
Apple acquires 3D...
continue reading »
Nike has launched its latest product, the Melo 8, via a life-sized water hologram ad and 3D-mapping technology at Pier 54 in New York. The new basketball shoe celebrates the Knicks' player Carmelo Anthony, Ooh-TV reports.
The projections, created by the...
continue reading »
With the launch of YouTube Channels here, brands can expect a far greater focus on video advertising, especially as this and similar platforms gain momentum.
Casale Media has published a research brief showing that advertisers and agencies will increase spending on...
continue reading »
Pretarget is introducing an ad format that comes with a guarantee for advertisers: namely, that their banner ads are within view on a user's screen in the ad exchange environment.
Pretarget cites research indicates that approximately 89% of display ads load...
continue reading »
Much like email marketers angst over emails that go unopened, mobile developers are seeking ways to get users to re-engage with apps that they have downloaded and then abandoned. This has been a long-standing problem, discussed in depth...
continue reading »
Mobile Computing:
Barnes & Noble expected to unveil new Nook.
AT&T rings in LTE with Skyrocket Launch.
Microsoft Kinect for commercial apps arriving early 2012.
Security:
Captcha security not much of a gotcha.
Pearls of Wisdom:
What are your digital marketing nightmares?
...
continue reading »