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October 2011
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Panda 2.5 Draws Some Surprising Bloodconsumeraffairs.com, prnewswire.com, entrepreneur.com, thenextweb.com and technorati.com - sites well outside the typical content farms of the Internet world - took a hit from Panda 2.5, according to Searchmetrics. (To see a complete list of the websites that suffered a decline,... continue reading »Combining Apps, Mobile Email In One Integrated MessageTrendline Interactive tackles the technical issues of how marketers can launch an iOS app from a mobile email newsletter in this excellent post. Author Alex Williams walks the readers through the various steps, but his analysis of why... continue reading »The Super Bowl Ratchets Up Its Social Media Cred. Meanwhile Convergence Moves AlongConsumers will decide the winner of the USA Today Facebook Super Bowl Ad Meter, the publication recently announced, via a new partnership with Facebook. Advertisers that buy time during Super Bowl, of course, have been incorporating more... continue reading »Advertisers Verify Compliance with Online Ad Networks, Then TrustThere has been a significant reduction in non-compliance among ad networks and platforms, according to DoubleVerify’s 1H 2011 Trust Index. Instances of, for example, ads served off white lists, on black lists, alongside inappropriate content, alongside competitors' ads, below the fold,... continue reading »Closing Bell: Sprint bets the farm | iPhone-ageddon | Facebook promises to check links |Mobile Computing: Sprint to 'bet the company' on iPhone. Will Tuesday bring iPhone5-ageddon to your network? Business Strategies: Rhapsody to acquire Napster. Adobe buys PhoneGap, TypeKit for better Web tools. Security: Facebook to check every link for viruses. ... continue reading »Top News: Google's web-based circulars | AOL's original web video | iPhone 5Online Ad Market: Google works with Best Buy and Macy's to create web-based circulars. AOL drops big bucks on original web video. Mobile Computing: 2012: A 107 million iPhone year? Mango rollout going smoothly, now available to half of all Windows Phones. Apple to allow... continue reading »Facebook Doesn't Want Advertisers to Focus on CTRs. Is It Right?The latest series of changes unveiled by Facebook this week include a package of analytical tools that help companies more easily measure the effectiveness of their pages on the site. The product, Page Insights, lets brands track the "friends... continue reading »Lack of Scale is the Real Problem for Tablet Ads, Not Just MetricsTo hear IAB tell it, the mobile ad measurement landscape is highly fragmented, populated by many players including carriers, publishers, hardware makers, OS providers, ad networks and app stores. Technology has not caught up, in short, with the huge growth... continue reading »Original Video Content: If Google, AOL Do It, Why Not BMW?Original online video programming is becoming a force online. There is Google, which is in the process of closing deals with such celebrities as skateboarder Tony Hawk, as well as media companies to produce original content for YouTube, sources tell... continue reading »Hotmail Takes Aim at GraymailMicrosoft has updated Hotmail with a growing category of quasi-spam in mind - graymail. Graymail is defined as email content that is actually legitimate but oftentimes viewed as bothersome to recipients - such as newsletters they once signed... continue reading »Top News: In-banner video ads get personal | iPhone 4S | App-cessories hot holiday trendOnline Ad Market: Online ads escape poor economy–for now. In-banner video ads help retailers get personal with customers. iPhone 4S: 4 ways the iPhone 4S beats its predecessor. '5' likely to arrive in late 2012 or 2013. Facebook absent from Apple event. What the iPhone 4S means... continue reading »Mobile Consumers Don't Want Coupons. Except for When They DoAlmost one in five (18%) smartphone/tablet users do not want to receive any coupons on their device. So says Prosper Mobile Insights, which reports in its study that this is a higher percentage than say they want to receive mobile... continue reading »iPhone 4S Could Give Mobile Video Ads a BoostThe iPhone 4S launched to less-than-rave reviews in some quarters - but not all - save for its intelligent assistant component Siri, which Apple acquired a year-and-a-half ago. However, the device's top-of-the-line video functionality should interest marketers, especially in... continue reading »The Possible Changes to Google Instant PreviewsPredicting what changes Google might make to its myriad online ad and SEO options is a long-established guessing game for the industry. SEO by the Sea offers an intriguing one - and opens the door to a wider discussion of... continue reading »Mobile Apps Find It Harder to Resist the Temptation of the Kids' MarketChildren, as anyone who has watched Saturday morning television can attest, are a huge buying group for many brands, despite their lack of earning power. The lure of this market is increasingly attracting digital advertising - despite pushback from the... continue reading »Top News: Mobile ad opportunities | Steve Jobs dies at 56 | Microsoft may bid for YahooOnline Ad Market: Opportunity knocking in mobile ads sector. Business Strategies: Why Microsoft should bid for Yahoo. Microsoft backpeddles, says Zune is still alive. Steve Jobs Dies at 56: Apple's visionary redefined digital age. Youth: Teens weigh-in on Facebook changes. Mobile Computing: Leaked data puts Kindle Fire orders at... continue reading »Unlimited Data is Not Dead - Not Until Sprint Catches Up with AT&T, VerizonSo, yes, as some publications reported and many industry suspected: Sprint will offer unlimited data plans for the iPhone. "We will be offering the benefit of our unlimited plans that start at just $69.99," spokeswoman Michelle Leff Mermelstein told AllThingsD. ... continue reading »BrightRoll Adopts CPA Model for VideoBrightRoll is offering an audience guarantee to advertisers for ads that they run on the BrightRoll network. Under the program, called TAG, for Total Audience Guarantee, digital video advertisers only have to pay for the impressions that reach their target... continue reading »User-friendly CAPTCHAs Don't Have to Be An OxymoronCAPTCHAs, the tests that websites give users to prove they are human and not spam, can be memorable - in ways both good and bad. Too often, it is the latter, when the CAPTCHA requires the real human to type... continue reading »Spammers Still Targeting Email MarketersCommtouch released some eye-popping figures on spam in its report, The State of Hacked Accounts. It found that most users get hacked at high rates even when they do not think they are engaging in risky behavior, with... continue reading »Closing Bell: Xbox TV content | New Amazon tax deal | Removing ads from KindleConvergence: Microsoft unveils Xbox TV content deals. Mobile Computing: Got an iPhone hangover? Online Ad Market: Removing ads from new Kindle costs $30. Ecommerce: Amazon strikes tax deal in Tennessee, plans to add 2,000 jobs in the state. ... continue reading »Top News: AdWords mobile call | comScore social ad tracking | Nuance buys SwypeOnline Ad Market: Google launches AdWords mobile call tracking. Measurement & Analytics: comScore upgrades social ad tracking. Mobile Computing: Apple details new Cards app for iPhone and iPod touch. Business Strategies: Nuance Communications buys Swype for $102.5 million. What's next for Apple? Legal/Regulatory: Net neutrality case heads to D.C. Circuit... continue reading »The Case for Location-aware CouponsRecent stats released by Prosper Mobile Insights this week showed that mobile phone users had mixed feelings about receiving coupons via their devices. One exception noted by respondents were location-based coupons: the survey found that 67% of the 348-sample agreed... continue reading »Lego Launches Crowdsource Product PlatformLego has launched its website, Lego Cuusoo, to crowdsource new product ideas. The site is formally debuting after a pilot test in Japan that led to the roll out of a submarine design called 21100 Shinkai 6500, with other products... continue reading »Sunday Still Drives Weekly Product Cycle - Even OnlineThe Sunday circulars and coupons are a main reason why it is the most popular day of the week for newspapers. Consumers, it appears, have been trained to behave similarly on that day online as well, a blog post from... continue reading »QR Code-based Advertising May Be Getting Too ComplexQR code-driven branding has reached a new level of complexity with the introduction of Phillips & Co.'s new branding and advertising platform that turns rooftops into billboards via a QR code. As described in Mediapost, the app, Blue Marble, allows... continue reading »Closing Bell: Dalai Lama, Tutu on Google+| Google cancels product launch | Occupy Wall StreetSocial Media: Dalai Lama and Archbishop Desmond Tutu to hangout on Google+. Twitter claims it is not blocking terms related to Occupy Wall Street. Online Ad Market: Google cancels product launch out of respect for Jobs. Mobile Computing: Apple selling unlocked iPhone 4S for $449 more. RIM... continue reading »Top News: Netflix kills Qwikster | Facebook war against clicks | iPhone 4S sells outSocial Media: Facebook wants a bigger role in media we consume. Can Facebook persuade advertisers to forget about clicks? Mobile Computing: iPhone 4S pre-orders sell out. CRM: Oracle, Salesforce and the brewing cloud wars. Productivity: Google releases Chrome desktop-sharing feature. Business Strategies: Yang eyes Yahoo buyout with private equity. Netflix kills... continue reading »Yahoo Joins the Tablet Ad Format FrayYahoo has introduced a new ad format for tablets. Called Living Ads, the new format debuted at last week's Yahoo Connect Forum. It will provide an interactive experience for viewers, based on the demo, available here. Yahoo is... continue reading »Google May Open the Kimono on PandaGoogle's Matt Cutts sent out a tweet that has gotten the SEO world wondering if life is about to become easier. The tweet, as all tweets are, was to the point: "Expect some Panda-related flux in the next... continue reading »Facebook Buys Social Q&A Service Friend.lyFacebook has snapped up Friend.ly, a social question and answer service. Neither side shed much light on what Facebook will do with its latest acquisition. For marketers, though, some implications are apparent: Q&A are about to become... continue reading »The Free Shipping Day DilemmaBy any measure, last year's Free Shipping Day (Friday, December 17, 2010) during the holiday shopping season was a huge success. With spending totaling $942 million for the day, it achieved a 61% increase versus the corresponding shopping day last... continue reading »Closing Bell: Facebook's iPad app | Dart | Square's big business playSocial Media: At long last, Facebook releases an iPad app. SocialGrapple joins Google. Web Programming: Google's Dart - a language for structured web programming. Mobile Computing: iPhone price range shows carrier’s costs. Mobile Payments: Square makes it easier for big businesses to sign up for mobile payments. ... continue reading »Top News: Walmart to localize Facebook offers | Google search share rises | Mobile search spendSearch: Google’s U.S. search share rises to 65.3%; Yahoo declines. Social Media: Wal-Mart to localize offers for Facebook fans. Social game revenue will outgrow Facebook by 2014. Mobile Marketing: Pandora slow to lure mobile-ad dollars even as users flock. Marketers spend more on mobile search. Online Ad Market: Daily... continue reading »iMessage Could Introduce a Change in the Way People TextApple plans to unveil its iMessage service on Wednesday as part of its updated iOS 5 - a development that could shake up the telecom industry, perhaps profoundly, if consumers become accustomed to free texting. With it, iPhone and iPad users... continue reading »Hilton Targets Airport Gate Information Display for Ad SpaceAirports are a prime destination for business travelers - and of course, business traveler marketers. Increasingly, advertisers and airport authorities are coming up with ever more creative venues to target this group. The latest example is provided by Hilton... continue reading »Sara Lee Launches Life's Not Perfect CampaignAn old hand at Facebook campaigns, Sara Lee has launched its latest initiative on the channel. Called "Life’s Not Perfect…But Your Deli Meat Can Be", it is based on a series of videos created with Second City Communications. The funny videos... continue reading »If M-commerce is Going to Save the Holidays Retailers Need to Step Up Page SpeedThere are high hopes among retailers for the mobile channel this holiday season. A new report by eMarketer forecasts a 50% increase in penetration for 2011. It also cites a PayPal survey of smartphone and tablet owners that believe holiday... continue reading »Closing Bell: Zynga | 18.8M iPhone users expected to upgrade | PrivacyGaming: Zynga launches new games, platform. Mobile Computing: Sprint CEO: Wireless industry can help our troubled economy. 18.8M iPhone 3GS users expected to upgrade to Apple's iPhone 4S. Privacy: Tracking the trackers: Where everybody knows your username. Research & Stats: Ready to play? 91 percent of kids are... continue reading »Top News: Food ad regulations | Mobile ad network for doctors | Questions about GoogleLegal/Regulatory: US FTC weakens proposals for food ads to children. Mobile Marketing: New mobile advertising network targets doctors. Mobile Computing: The iPhone finds its voice. BlackBerry users revolt against RIM as disruption spreads. Security: Sony suffers online security setback. Motorola's 3LM launches mobile security platform. Cloud Computing: Google guns for Amazon... continue reading »Apple's Siri May Introduce Disruption in Mobile SearchDemand for local search ads have skyrocketed since the advent of daily deals, which are willing to pay premium prices to target people in specific neighborhoods with local goods or services, and now a similar dynamic is poised to occur... continue reading »Social Gaming on the MoveBrands will find more opportunities to target customers via games as social gaming moves beyond its place of origin - Facebook - and onto the mobile web as well. Both of these trends have been developing for some... continue reading »More Evidence that RTB Drives Online DisplayThe vast majority of publishers - 73% - surveyed by eConsultancy and the Rubicon Project say their online display ad revenue has increased in the last year. One of the factors driving this growth, according to close to... continue reading »The Brave New World of B2B Social MediaCitigroup is stepping up its use of social media. It is launching such initiatives as Marketguide, which brings videos and other content to its capital markets clients, according to American Banker. It also seeding its CitiDirect BE trade finance and... continue reading »Top News: AOL and Yahoo? | eBay as sales enabler | Movie-streaming on AppleBusiness Strategies: AOL CEO pitches investors on Yahoo deal: sources. Google is said not to be planning to acquire Akamai Technologies. With X.commerce, eBay eyes a bigger prize as sales enabler. Mobile Computing: Apple prepping cloud-based movie streaming, report says. RIM struggles to overcome BlackBerry outages. iPhone... continue reading »Another Layer to Mobile Tracking: Verizon Wireless Enters the MixGoogle and Apple have been lambasted in the media and in Congress over their apparent tracking of their mobile customers. Now it appears Verizon Wireless will be tracking its customers as well - specifically in order to serve... continue reading »Email Marketers Should Also Consider Coordinating Mobile Screens with TVIt has become apparent that mobile advertisers can reap the benefits of coordinating their air time with television ads. Now, new data from Nielsen suggests that email marketers might do well to pay attention to the screen-jumping behavior of consumers. Studies... continue reading »Market Grows for Component Ad PartsMobile ad network Greystripe has introduced a new ad unit, which among other things reflects a growing trend amount vendors to offer component parts for advertisers to build their own ads quickly on their platforms. The new ad unit... continue reading »Two Advertisers Sign On for AOL's Window Shopper: A Closer Look at Ad Display's Fight for ROI RelevanceTwo advertisers have signed on to use AOL/Pictela's recently announced Window Shopper application, Brian Atwood, senior director sales & strategy, at AOL Premium Formats tells MarketingVOX. Window Shopper, briefly, is a new feature that delivers a retailer's ecommerce back end... continue reading » |