Online Ad Market:
Google +1s on ads added to Google display network.
DoubleClick video ads & mobile ads join lineup of services for publishers.
HasOffers offers application to track ad success of mobile apps.
Google rivals are readying an antitrust assault in D.C.
Google tells... continue reading »
Hallmark is using QR code technology on a line of children's greeting cards, Mobile Marketer reports. The company's rationale - that the technology extends the life of the card as well as increases engagement - certainly makes sense... continue reading »
Google, whose search processes are under investigation in both Europe and the U.S., is finding that the scrutiny is only intensifying. The latest report, from Bloomberg, is that the Federal Trade Commission is investing whether Google illegally increased... continue reading »
The proliferation of messaging packages - such as AT&T's new offerings for international travelers — as well as related services, such as Twitter's new share a photo via text, are among the reasons why texting remains such as popular form... continue reading »
The vast majority, 93%, of Facebook users click the “Like” button every month - but what they mean by it is subject to debate. A new study by ExactTarget concludes that the meaning varies depending on the age... continue reading »