Online Ad Market:
Microsoft adds display-ad tools to rival Google.
Ads in violent video games turn players against products.
Images, coupons boost local search ads.
Ecommerce:
Closed, says Google, but shops’ signs say open.
Mobile Computing:
Dell to build smartphones for Baidu's mobile platform.
Microsoft to win from...
continue reading »
Over the years stores have learned to better integrate their bricks-and-mortar operations with their online presence. Often, though, the actual point of sale is overlooked. In some cases this gap is closed by an act as simple...
continue reading »
Displays ads were seemingly moribund until Google, a few years ago, decided to push harder. It bought such assets as DoubleClick, AdMob, Invite Media and most recently AdMeld, to take advantage of the growth opportunities it believes exists with this...
continue reading »
Check-ins appear to be facing a long slog before mainstream adoption, if recent figures from Pew Research Center’s Internet & American Life Project are an indication. While some 28% of American adults use mobile and social location-based services, only 4%...
continue reading »
Just as Best Buy is wrapping up a campaign it launched on Zynga's CityVille, the game-maker is prepping a new virtual game - and presumably, new virtual promotion opportunities for relevant brands.
Called Adventure World, the game will be on Facebook...
continue reading »
Ecommerce:
Google goes big with its Hulu bid.
Mobile Computing:
Why Amazon’s tablet can do well without being an iPad killer.
Social Media:
How Google+ suggested user list works.
Online Ad Market:
What is the difference between AdMob and AdSense?
Mobile Marketing:
Is 'staggering' growth in mobile app advertising...
continue reading »
