Online Ad Market:
Yahoo attracting users, not advertisers.
New York Times introduces Beta620, a public site for its experimental projects.
The data-fueled display ad revival.
Recruiters troll Facebook for candidates they like.
Security flaw in Android could allow mobile ad or phishing pop-ups.
How... continue reading »
How to Tell When Your Social Media Vendor is Talking Bunk
At Social Media Explorer, Jason Falls writes about how to spot when a social media vendor is talking bunk (actually he used a different word). Read the post here. Falls... continue reading »
Procter & Gamble is redoubling its attention on Mommy bloggers as it steps up its ad budget. The company has announced that it was raising global ad spending 8%, or more than $700 million, to $9.3 billion, for the... continue reading »
Gap is hitting several key marketing channels in a new campaign launching in Glamour magazine — namely mobile and Facebook - via mobile bar code technology.
Consumers who scan a mobile bar code on its ad in the magazine receive a... continue reading »
QR codes, a decades-old technology that was first used in the supply chain, are now expanding aggressively into the marketing space. QR codes were first developed in Japan by the Denso-Wave corporation for use in the automotive industry, and... continue reading »
Signs of What's To Come:
Sony, Samsung join 3-D glasses project.
Youth & Social Media:
What Facebook does to Kids' brains.
Google+ arrives on the iPad, iPod Touch.
People willing to go without sex, shoes and caffeine rather than give up their cellphones.
Google Books... continue reading »