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August 2011
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How to: Turn customers into promoters | Put your email clients at riskHow to Turn Customers into Promoters New guidelines from the Federal Trade Commission governing such relationships notwithstanding, a customer that advocates for a brand is often more powerful than any marketing campaign, writes Sanjay Dholakia, CEO of Crowd Factory for Mediapost.... continue reading »Yahoo Migrates Organic Search in Europe to BingYahoo is migrating its organic results for its European properties in UK, France, Germany, Spain and Italy to Bing’s search index this Wednesday, according to an update first spotted by Search Engine Land. Paid search ads will not be transitioned,... continue reading »Mobile Payments Proliferate But Analysts Still Waiting for MassMobile payment vendor Square continues to expand, as news that it is now processing $4 million in mobile payments daily comes to light (via TechCrunch). At the end of May that number was $3 million. COO Keith Rabois tells TechCrunch... continue reading »T-commerce, not T-ads: Where Tablets Are Poised to Have the Biggest ImpactIt is hard to imagine a better, tighter synergy between mobile commerce and the tablet than an app Avid Scorch just introduced. Aimed at musicians, it pairs a virtual music library with an online storefront, Rolling Stone describes.... continue reading »Closing Bell: Google buys Dealmap | Android owns 50% of smartphone market | Zynga's Words with FriendsEcommerce: Google buys The Dealmap. Mobile Computing: Android conquers almost 50 percent of smartphone market. Social Media: Navy eyes Google+ as outreach tool. Gaming: Amazon’s Appstore for Android apps is selling lots of games. Zynga brings Scrabble-like ‘Words With Friends’ to the web with new Facebook game. ... continue reading »Top News: Wealthy click on online ads | iCloud for developers | Crowdsourcing translationsOnline Ad Market: Rovi claims 13% click-through on connected-TV ads. Rich folks are suckers for digital media (and online ads). Mobile Computing: Why the pipes are broken in mobile advertising. Apple launches iCloud for developers, complete with web apps. Social Media: How Google+ can keep tech's fashionistas... continue reading »How to: Use display to best support search ads | Connect LinkedIn and TwitterHow to Use Display to Best Support Search Ads Marin Software outlines five steps in this blog post, including a focus on performance. Identifying which sites and keywords are producing a knock on effect enables the marketer to establish areas of... continue reading »Top Weekly Tools: Call Metrics | SEOmoz | Facebook dealsAdwords' Call Metrics The Adwords pay-per-click platform has a number of new features important to lead generation and increased conversions, writes NuSpark Marketing. Call Metrics, which allows users to measure phone calls originating from ads, is one they particularly like. It is... continue reading »Rethinking (Again) the Approach to Mobile MarketingPush notification advertising is a niche online ad technology that is showing signs of traction. AirPush, one such network, for instance, recently inked a deal to expand into Japan. Another company, Slinglabs, has also entered the space. The model... continue reading »Facebook Buys iPad Book Publishing AppFacebook has acquired Push Pop Press, an application that publishes e-books optimized for the iPad. Not that Facebook is going to, well, publish e-books on the iPad, as Push Pop Press said in a blog post about its acquisition. "Although... continue reading »Closing Bell: AOL magazine iPad app | FCC helps consumers choose broadband | iPad designPublishing: AOL launches personalized magazine iPad app. Broadband: FCC unveils study results to help consumers choose broadband. Ad Technologies: Apple caves to competition or consumer pressure? Allows Apple TV over internet. Ecommerce: Google gears up for battle with Groupon. Mobile Computing: iPad competitors still can't match Apple's design efficiencies. ... continue reading »Top News: InMobi buys Sprout | Ad-littered Twitter | Developes like Google+ more than Facebook | Malware upOnline Ad Market: InMobi buys ad software developer Sprout. Social Media: Can ad-littered Twitter keep its cool? Foursquare Pages become self-serve. Developers believe Google+ can beat Facebook. Mobile developers see more promise in Google+ than iCloud. Facebook lets expectant parents list unborn child as family. Why did Facebook... continue reading »How to: Create and manage test users with Facebook | Submit URLs to Google with Fetch as GooglebotHow to Create and Manage Test Users with Facebook Facebook has introduced new functionality for developers to create and add test users to an app from the developer site. Test users are invisible user accounts associated with an app created for... continue reading »Yahoo! en Español Launches Sports Spot Sponsored by Corona ExtraYahoo! en Español has launched an original sports feature called "La Locura" that is sponsored by Corona Extra. The feature is a three-minute long segment featuring an offbeat look at funny sporting moments of the week. Yahoo! en Español developed the... continue reading »Get Ready for a Baidu-Bing Offering As Microsoft Steps up Hiring In AsiaThe Asia-Pacific is clearly becoming more integral to Microsoft’s global footprint. China Daily reports that Microsoft is adding 750 employees to its research operations during the second half of this year, focusing on cloud computing, search and digital entertainment. The Microsoft... continue reading »AdWords Headed for the Bottom (of the Page )Google is testing a new AdWords placement at the bottom of search result pages, Search Engine Land concludes, after several of its readers spotted AdWords ads in that position. While Google typically plays around with its layout and display,... continue reading »Closing Bell: Randi Zuckerg starts own social media firm | Office 15 | Online ad revenues in CanadaSocial Media: Randi Zuckerberg leaves Facebook to start new social media firm. Ashton Kutcher or Kevin Rose, whose Tweets are worth more? Productivity Software: Microsoft to focus on HTML5 and JavaScript for Office 15 extensions. Security: Are search marketers in denial about mobile malware? Online Ad Market: Online... continue reading »Top News: ValueClick acquires Dotomi | Augme buys Hipcricket | Apple iPhones to sell 30M?Online Ad Market: ValueClick to acquire display ad firm Dotomi for $295 million. Augme to purchase Hipcricket. Tapjoy trumpets 10m conversions for brand advertisers in July. Social Media: Google+: Halfway to critical mass. Facebook news feed to get face-lift? Mobile Computing: Apple Q4 iPhone sales: Is 30 million... continue reading »How: to Get along with Panda 2.2 | Make sense of Google's search for authenticityHow to work with Panda 2.2 Pocket-lint’s website took a hit when Google updated Panda earlier this year. This is how the site recovered, it explains in a blog post. It simplified everything. “We’ve treated the Panda update as if it was... continue reading »Facebook Tweaks Like, News Feed with Marketers in MindFacebook is tweaking its Like button and News Feed with changes that will benefit marketers, the Wall Street Journal reports. The Like button will be expanded to offer other gestures created by marketers and third-party developers - such as allowing consumers... continue reading »Jell-O Digital Billboard Lifts Mood with Tweets (and Pudding Giveaways)Jell-O is the latest brand to marry social media and digital billboard technology. The company has installed a billboard, developed by Crispin Porter + Bogusky, at the corner of West Broadway and Grand in New York City. The billboard depicts... continue reading »Bing Maps for Malls Debuts in Growing SpaceBing just added mall maps and map search to Bing for Mobile Browse. While Bing already offered the functionality for the desktop, the best use for such maps is on the mobile device. Shoppers use these mobile maps not only to... continue reading »Closing Bell: Nokia N9 | Google realtime search | LinkedIn's first earningsMobile: Nokia N9 countdown page goes live, 49 days to launch? Search: Google to revive realtime search, thanks to Google+. Broadband: Clearwire coils for the leap to LTE. Publishing: Google News gets a new human touch, launching publisher-curated Editors’ Picks as a standing section. Social Media: LinkedIn’s first earnings... continue reading »Top News: Tablet-like panes added to Gmail | iPhone tops again | Hijacking search queriesEmail Marketing: Google adds tablet-like preview panes to Gmail inbox. Security: Researchers find avenues for fraud in Square. Profile pics on social media sites pose privacy risk, researcher warns. Scammers selling fake accounts for Harry Potter website, Pottermore. Microsoft kicks off $250,000 security contest. Mobile Computing: Apple iPhone... continue reading »How to: Check your backlinks | Not respond to an unsubscribeHow to Check Your Backlinks Rob Chant at Search Engine Watch takes on this subject in this excellent post. Some tips he offers (but read the entire post to get full advantage): First, don’t use Google's search operator to... continue reading »A Troubled Microsoft/Yahoo PartnershipTalk is growing that the search partnership between Microsoft and Yahoo is not unfolding as the companies had expected. Indeed discussion broke out - yet again - after Microsoft released its most recently quarterly earnings, with some making the case... continue reading »As Brick-and-Mortar Stores Resize, So Will Location-based PromotionsBest Buy raised eyebrows earlier this year when it announced a change in its brick-and-mortar strategy. Best Buy, in short is downsizing space in its Big Box properties, subletting to related retailers. It is not the only one who has... continue reading »Crowdsourcing LitePoptent, which crowdsources commercials and videos for brands and advertisers, is running a contest on behalf of HomeAway - a company that has launched spots during the Super Bowl - to create a new ad for the firm. Two amateur filmmakers... continue reading »Closing Bell: TouchPad already on sale | Amazon to sell 3M tablets? | HTTPS EverywhereMobile Computing: HP offers TouchPad on discount month after launch. Windows phones down 38% since '7' launch. Amazon expects to sell 3M tablets in Fall? HTC acquires Dashwire to bolster cloud services – and patent portfolio. Security: HTTPS Everywhere 1.0 is released. ... continue reading »Top News: Yahoo's scarce advertisers | Beta620 | Android flaw and mobile adsOnline Ad Market: Yahoo attracting users, not advertisers. New York Times introduces Beta620, a public site for its experimental projects. The data-fueled display ad revival. Social Media: Recruiters troll Facebook for candidates they like. Security: Security flaw in Android could allow mobile ad or phishing pop-ups. Mobile Computing: How... continue reading »How to: Tell when your social media vendor is talking bunk | Optimize social plug-ins on FacebookHow to Tell When Your Social Media Vendor is Talking Bunk At Social Media Explorer, Jason Falls writes about how to spot when a social media vendor is talking bunk (actually he used a different word). Read the post here. Falls... continue reading »Mommy Bloggers Part of Procter & Gamble's Ad PushProcter & Gamble is redoubling its attention on Mommy bloggers as it steps up its ad budget. The company has announced that it was raising global ad spending 8%, or more than $700 million, to $9.3 billion, for the... continue reading »Gap Links Likes, Magazine Ad Via Mobile Bar CodeGap is hitting several key marketing channels in a new campaign launching in Glamour magazine — namely mobile and Facebook - via mobile bar code technology. Consumers who scan a mobile bar code on its ad in the magazine receive a... continue reading »A Marketer's Guide to QR Code TechnologyQR codes, a decades-old technology that was first used in the supply chain, are now expanding aggressively into the marketing space. QR codes were first developed in Japan by the Denso-Wave corporation for use in the automotive industry, and... continue reading »Closing Bell: 3-D glasses | Kids' brains on Facebook | Google+ on the iPadSigns of What's To Come: Sony, Samsung join 3-D glasses project. Youth & Social Media: What Facebook does to Kids' brains. Mobile Computing: Google+ arrives on the iPad, iPod Touch. People willing to go without sex, shoes and caffeine rather than give up their cellphones. Ecommerce: Google Books... continue reading »Top News: AOL Q2 ad revenue | iPhone ads clicked more than on Android | Amazon social networkingOnline Ad Market: AOL’s Q2 global advertising revenue finally up again. A new kind of marketing company from former Apple exec forming with backing of Twitter’s Dorsey. Mobile Marketing: Mobile ads more popular on iPhone than Android. Mobile Computing: Tablet makers have a better shot against... continue reading »How to: Stop shopping cart abandonment with one step | Avoid spidersHow to Stop Shopping Cart Abandonment With One Step A lot has been written about this, including here in MarketingVOX and here and here. New stats from EConsultancy show that consumers are most likely to abandon a retailer's page... continue reading »Follow the Money: ThinkNear | Nanigans | BigCommerceToday’s mainstream online ad application was yesterday’s start up venture, funded by the usual sources. MarketingVOX will regularly take a look at some of these firms tapping the venture capital markets to see what may be in the offing... continue reading »The Fastest Browser/Website of Them AllNot all online marketers may need to have a nuanced grasp of the underlying web apparatus and tools that support their craft. But they do know this: Page speed is, without a doubt, an important SEO metric for Google, including on... continue reading »Sorry Marketers, Laptops Aren't Dead YetIt is tempting for marketers to dream about the smooth and total transition of mobile marketing from smartphone straight to tablet - kicking aside the clumsy (at least for online ads) device that is the laptop. Even the relatively similarly-shaped... continue reading »Closing Bell: Demand Media beats expectations | Google Ice Cream sighted | Whither N9?Online Ad Market: Demand Media beats Wall Street expectations for Q2; Reups with Google. Social Media: Facebook launches new free standalone mobile group messaging app. Mobile Computing: First Google Ice Cream Sandwich devices may launch in October. Nokia: the N9 isn't coming to America. Nokia to exit... continue reading »Top News: Facebook mobile data | Motorola's Windows Phone 7 | Consumers don't trust mobile paymentsSocial Media: Facebook gets creative with mobile phone data harvesting app. Facebook’s Messenger app hides a dirty little secret: Video conferencing. Mobile Computing: Motorola interested in Windows Phone 7. Most mobile apps fail password security test. Amazon Kindle Cloud Reader uses Safari to bypass Apple's App... continue reading »Klout Adds More Channels to Social Influence MixKlout is adding more channels by which it will measure social influence: Blogger, Tumblr, Flickr, Instagram and Last.fm now join a lineup that consists of Twitter, Facebook, LinkedIn, YouTube, and most recently Foursquare. Klout has been growing in influence, with a... continue reading »How to: Set up a Foursquare brand page | Reconcile data from different analytical toolsHow to Set Up a Foursquare Brand Page Lisa Barone at Small Business Trends walks readers through this process. FourSquare started letting business owners create official brand pages in January but most SMB firms found they couldn’t participate because their following... continue reading »Top Weekly Tools: AdSense's new interface | Flurry 3.0 | Twitter toolsAdSense's New Reporting, Tracking AdSense is now tracking the performance of specific domains and sub domains automatically in its new interface within the sites report. Now users no longer need to manually create a new URL channel to track each... continue reading »Doubts Grow about Daily Deal SustainabilityGroupon is sowing more doubts about the long-term sustainability about the very model that it created as it continues to make public its finances in the run up to its IPO. Its net loss in the second quarter of this year... continue reading »Closing Bell: Walmart shutters digital music | Hulu pushes into Japan | Twitter realtime activity streamsEcommerce: Walmart to shutter its digital music store Aug. 29. Why do eBooks cost so much? Global Business: Hulu announces push into Japan. Social Media: Twitter comes alive with realtime activity streams. Legal/Regulatory: Apple injunctions against similar-looking tablets just beginning. ... continue reading »Top News: FTC looks at search, Android | Hotel finder DOA | End of Apple App StoreLegal/Regulatory: FTC sharpens focus on Google's Android, search. David Cameron considers banning suspected rioters from social media. Search: Infographic of the day: Google's hotel finder is D.O.A. Mobile Computing: Seeking street cred, HTC investing $300M in Beats Electronics. It's the beginning of the end for the Apple... continue reading »Send Time Optimization Makes Headway with Vendors, CustomersCompanies such as Conair are increasingly focusing on vendors that offer send time optimization, a technology that positions itself as the answer to that fundamental industry question - 'when is the best time to send an email?'. With such applications, the... continue reading » |