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Marketing Data RoundUp: Smartphone users more digitally active | The top email marketing providers this month according to TopseosSmartphone Users More Digitally Active Smartphone users are more likely than non-smartphone users to use other digital technologies, according to new findings from ExactTarget. For example, 45% of smartphone users check email constantly throughout the day, as compared to 28% of... continue reading »Under the Microscope: IE9 Promoted Tweet ..In a Firefox SearchWhat: Microsoft apparently placed a Promoted Tweet for IE9 in Firefox search results on Twitter. It was spotted by Mozilla technical evangelist Paul Rouget and reported by Win Rumors. How Bad: It seems even Microsoft thought it went too far. It... continue reading »Foursquare and Groupon Vie for the Fickle Lunchtime CrowdFoursquare and Groupon are both vying for a subset of consumers in the daily deal market, which BIA/Kelsey recently sized as reaching $3.9 billion by 2015: a worker on his or her lunch hour on the prowl for something or... continue reading »Conventions and Meetings Want New Ad Technologies TooLocation-based marketing and augmented realty are not necessarily ad technologies immediately associated with conventions and meetings. That, however, is changing as some companies try out these targeting technologies, with successful results. The Chicago Convention & Tourism Bureau, for example, first... continue reading »iPad 2 Goes Global: What Can Marketers Learn from Apple's Missteps? (Yes, Missteps)After thoroughly wowing consumers in the US, Apple is starting to provide its latest wunderbar product, the iPad 2, to global markets. It would seem, given the sold-out status of the iPad in the US, that selling the... continue reading » |
