Search:
Google claims Bing copies its search results.
Microsoft rebuttal: Not true.
Mobile Marketing:
Apple moves to tighten control of App Store.
Apple’s tightening in-app purchase policy not likely to affect Amazon, B&N.
Social Media:
Airlines to offer free, in-flight Facebook.
Ad Agencies:
Digital ad firms expand staff as...
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Facebook Ads' Performance Found Lacking
While Facebook ads cost more than traditional banner ads, they only perform half as well, according to a survey [PDF] by Webtrends (via Mashable). The study looked at 11,000 campaigns on Facebook to establish benchmarks for...
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Google Analytics Adds 127 New Dimensions to API
Google has added 127 new dimensions and metrics to its Google Analytics Data Export API.
Some of the new data points include:
Unique visitors - ga:visitors metric has been updated to support the true number...
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If a cutesy video of roller blading babies from Evian can be considered part of the vehicular category, then it can safely be said a new trend has been spotted: Five of the top 10 most-shared online videos for January...
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An article in the New York Times has sent shock waves through the mobile commerce community: Apple is clamping down even harder on its control of the App Store. Pivotal to the Times' assertion is a report by...
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Eighty-eight percent of client-side marketers surveyed by the Association of National Advertisers and the Mobile Marketing Association. In addition, three-quarters of those marketers said they'll increase their spending (by an average of 59%) in the coming year, 62%...
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Publishing:
The Daily launches for the iPad.
Social Media:
Facebook begins listing deals on the site.
Checking with Google Latitude.
Former Yahoo execs launch Foodily social recipe sharing site.
Search:
Bing engineer accuses Google of profiting off search spam.
Blekko bans content farms like Demand Media’s eHow from...
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Hispanics, Asians are Most-Likely Smartphone Owners in the U.S.
Nearly a third (31%) of all mobile consumers in the United States own smartphones, according to The Nielsen Co. But smartphone penetration is even higher among mobile users who are part of...
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Google is tightening regulations for third-party partners that offer AdWords to clients, usually small businesses. For the most part, it said in a blog post, it doesn’t expect there to be much change for end-users as most third-parties...
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Actually not much - the accusation Google has levied at Microsoft (namely that it is copying its search results) and Microsoft's subsequent denial is at its heart a PR spat, Michael Hussey, CEO of search engine PeekYou.com, tells MarketingVOX.
"Super long...
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Google showed off its Android 3.0 operating system, aka Honeycomb, at its Android event on Wednesday. Along with a host of new features and a new Android Marketplace website the company also introduced a key enhancement for marketers: in-app purchasing....
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Along with the launch of The Daily - Rupert Murdoch's national daily news publication created from the ground up for iPad - Apple is also introducing changes in news app pricing.
Going forward, subscription pricing will be available in one-click...
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Sexy technologies and eye-catching ads are synonymous with the Super Bowl and augmented reality can be counted on to be in the mix. Enter an app developed by USA Today and junaio and sponsored by Pepsi and Papa John's.
To debut...
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Mobile AR Value Near $1.5B by '15
The total value of mobile augmented reality (AR) applications will approach $1.5 billion in 2015, up from just $1.5 million in 2010, according to a new white paper from Juniper Research. This will represent...
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A consumer who became a fan on a brand's Facebook page via an ad is worth about $1.07. At least that is what the cost of advertising is to the brand to attract said fan, according to an analysis...
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If there was one theme consistent across the myriad industry projections for 2011 it was that this is the year of mobile. While there is plenty of data, vendors and early adopter campaigns to help companies seize...
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Email Marketing:
Hotmail launches accounts you can throw away.
Legal/Regulatory:
Lawmakers seek more answers from Facebook CEO Zuckerberg.
Apple enlists new lobbying help.
Security:
Report: dating site imports 250K Facebook profiles without permission.
Gaming:
2010's top games on Xbox360.
Mobile Marketing:
Tremor Media acquires mobile video ad platform Transpera.
Mobile...
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Smartphones More Effective for Ad Campaigns
Compared to feature phone users, smartphone users are most impacted by mobile campaigns, according to the December 2010 SMART Report from Millennial Media.
Direct comparisons show that smartphones are an especially superior vehicle for advertising compared...
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What: Promoting Trending Venue is an experiment Foursquare is trying out during the Super Bowl.
How: Instead of checking into a real venue, people will check into "Super Bowl Sunday" when it is placed at the top of the...
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Google may be sorry it so publicly called out Microsoft with accusations that it has been copying its search results in Bing. The resulting debate has revealed a little known practice among search engines - generalized click stream processing -...
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When the iAd first rolled out last year only the most fanatical loyalist to Apple might have foreseen that it could challenge such mediums as television. Fast forward several studies - including one from Nielsen - and it...
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Experiments by some forward-looking DOOH vendors may usher in another wave of innovation in this space: pay-for-performance. The driver behind this nascent trend is the interactivity that many of these billboards now support, the Wall Street Journal reports. There...
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Super Bowl:
Wireless players spar in Super Bowl ads.
Xoom, Groupon and Bieber - the web's Super ad attack.
Save the money: Groupon’s Super Bowl ads may spark faux outrage.
Audi Super Bowl ad claims first use of Twitter hashtag.
Angry Birds adapts to Super...
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Super Bowl Ads Lead to Purchases
The going price for Super Bowl commercials might be worth it for advertisers, according to Crowdtap, which surveyed 1,000 people, ages 13 and up. It found that 32% of respondents said a commercial from...
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Mattel has launched a campaign to revitalize two of its iconic toys: Ken and Barbie. It has put to vote to Facebook users the question of whether the two should get back together again after a seven-year split on Valentine's...
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Yahoo! en Espanol and People en Espanol have launched their annual Bello 51 contest to market People en Espanol's upcoming "50 Most Beautiful" issue with Maybeline and Wrigley's Orbit Gum the lead sponsors.
The contest is offering the winner instant celebrity...
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The Super Bowl, as the saying goes, is watched by many for the ads as well as for the game itself. Then comes the real battle: which ad was the most effective and well-liked, two categories that are not necessarily...
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Online Ad News:
France's Orange ditches Google's DoubleClick for startup OpenX.
Groupon is a new OpenX customer too.
Mobile Marketing:
Meebo acquires psychographic ad targeter Mindset.
Google steps up mobile advertising.
Motorola Xoom pricing may push consumers to iPad.
T-Mobile to offer free phones on Verizon iPhone...
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iTunes Still Tops in Online Movies
Apple's iTunes store in 2010 managed to hold onto its dominance in the U.S. market for movie electronic sell through and Internet video on demand, despite stepped up competition from Microsoft and Wal-Mart, according to...
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Coupons on pharmaceutical product websites have been found to spur patients to take some kind of action, according to a new survey by Manhattan Research. Specifically, when coupons for such drugs as Viagra, Nexium, Yaz and Lunesta were included...
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Lyris Upgrades ListManager 11
Lyris has introduced ListManager 11, its on-premises email marketing software. The application has upgraded campaign planning and performance tracking capabilities with a drag-and-drop calendaring and clickthrough heatmap that reveals which links in an email drove the...
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One of the clear strengths of the iOS platform is its uniformity. Developers may not always like the way Apple crafts and enforces it rules, but if nothing else it has led to a consistent platform. That was expected to...
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Some 4% of American adults own a tablet computer such as an iPad, a study from Pew Research Center’s Internet & American Life Project found, citing data it gathered in September 2010. It is a remarkable statistic in that...
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Social Media:
Facebook passed Google, Yahoo, Microsoft in user engagement.
Mobile Marketing:
Google mobile ads: looking for more engagement.
Online Ad Market:
Reddit hires to boost news site’s ad sales and uptime.
3 key differences between adCenter & AdWords.
Mobile Computing:
Report: iPad 2 in production.
Dell readies Windows...
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1.6B Mobile Devices Sold in 2010
Worldwide mobile device sales totaled 1.6 billion units in 2010, a 31.8% increase from 2009, according to Gartner. Smartphone sales to end users were up 72.1% from 2009 and accounted for 19% of total mobile...
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Visa plans to acquire PlaySpan, a privately-held company with a payments platform that handles transactions for digital goods in online games, digital media and social networks.
PlaySpan's Monetization-as-a-Service platform gives merchants a suite of payment and commerce-related tools, including fraud and...
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What: Last week the Internet Assigned Numbers Authority, operated by the Internet Corporation for Assigned Names and Numbers, handed out [pdf] the final pool of addresses available under Internet Protocol version 4, or IPv4 in a public ceremony. They were...
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Recent statistics might have some email marketers feeling nervous about their industry. There was the report from Exact Target and CoTweet that found that nine in 10 (91%) US email users subscribed to a company’s email and later decided they...
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On Thursday February 10, Google is hosting an event at its New York office called "ThinkMobile", where Mary Meeker, Partner at Kleiner Perkins, and Dennis Woodside, SVP, Americas Operations and Jason Spero, Head of Mobile, Americas, will be talking about...
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Verizon iPhone:
Verizon iPhone launch greeted by small crowds.
Piper thinks Android numbers will fall on the launch of the Verizon iPhone?
Mobile Marketing:
Yahoo preps digital newsstand for mobile phones and iPads.
Mobile Computing:
When will Apple unveil newest iPad?
HP execs explain WebOS-on-PC plans.
INQ unveils...
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Social Sign-In Produces Profits
Allowing online consumers to conduct social sign-in (SSI) for an e-commerce site rather than create a new user account can produce higher levels of spending and customer satisfaction, according to a new survey from social user management...
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Bing has introduced changes to its search engine, with the goal of delivering more personalized search results. First, will now tailor search results based on location. Someone searching for Pizza in Seattle, as Bing says in its blog, no...
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Facebook has begun redesigning Facebook Pages with an eye to making it look and work like the user profiles. The newly-announced features allow users to better manage communication and increase engagement.
A user can, for example, navigate and interact with...
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Google has expanded its recently-launched retail site, Boutiques.com, adding hundreds of thousands of new boutiques including such designers as Helmut Lang, Michael Kors, Billy Reid and Thakoon and rolling out new analytic tools for fashion designers and fashionistas alike.
Boutiques.com, no...
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It is an ironic question to ask - is the thrill of iAd over? - on the very day that Verizon has begun selling the iPhone. However a report in TechCrunch that fill rates for iAds began dropping dramatically after...
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Social Media:
Twitter tells advertisers to dig deeper: "Promoted Trends" get a price hike.
Twitter stops whitelisting applications.
Ad Technologies:
Forrester: Advertisers to double real-time bidding spend in 2011.
Mobile Marketing:
RIM’s Playbook will get Android apps support.
PayPal's micropayment solution opens to the public.
Mobile Payments: the...
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Repetitive Content Turns Off Tweeters
Fifty-two percent of Twitter users say content that becomes repetitive or boring over time is a reason to stop following a brand on the site, according to a new report [pdf] from Exact Target and CoTweet....
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The Washington Post Co. is getting ready to roll out a website in which readers can customize the type of news they want to see. Called Trove, users will be able to build their own news page based on the...
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Lost in the aftermath of the Super Bowl and the analysis of which ads were most creative, was the introduction of new contest dreamed up by Beagle Research. The Short Tale awards takes a look at a category of online...
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As the post-Super Bowl week analysis comes to a close, one winner appears to be the crowdsourcing model.
Exhibit A The memorable "Pug Attack", part of the Crash the Super Bowl contents sponsored by Doritos and now in its fifth year....
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