Jan 27, 2011 | Analytics, Automated & MarTech, Data-driven, Europe & Middle East, Local & Directories / Small Biz, Personalization, Staffing
Americans tend to make assumptions about a person based on their regional or national accent, according to results of a new Harris Poll. Survey respondents were asked to rate various US regional accents, as well as a generic British accent, on how likely the speaker...Jan 27, 2011 | Analytics, Automated & MarTech, Data-driven, Digital, Financial Services, Media & Entertainment, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media, Technology, Uncategorized, Videogames
The average revenue per user (ARPU) of social networks should reach $4 this year, according to a new white paper from Deloitte. “Technology, Media & Telecommunications Predictions 2011” forecasts social network advertising ARPU will approach $3.50....Jan 27, 2011 | Analytics, Automated & MarTech, Brand Metrics, Broadcast & Cable, Data-driven, Household Income, Media & Entertainment, Men, PR, Promotions, Coupons & Co-op, Sponsorships, Sports, Television, TV Advertising, Women
Olympians dominate the top five most effective male athlete endorsers, while tennis players dominate the top five most effective female athlete endorsers and retired NFL football players constitute three of the top five most effective commentator endorsers, according...Jan 26, 2011 | Analytics, Automated & MarTech, B2B, Brand Metrics, Data-driven, Email, Europe & Middle East, Local & Directories / Small Biz, Media & Entertainment, PR, Promotions, Coupons & Co-op, Retail & E-Commerce, Social Media, Technology
Seven in 10 marketing professionals either have very little to no understanding (31%) about relevant social media conversations around their brand or clients’ brands, or use a few ad-hoc tools (39%), according to [pdf] a new survey from Alterian. The remainder...Jan 26, 2011 | Analytics, Automated & MarTech, Broadcast & Cable, Data-driven, Europe & Middle East, Local & Directories / Small Biz, Media & Entertainment, Newspapers, Technology, Television, TV Advertising
In 2011, TV will retain its global leadership of all media forms in terms of total revenues, including ad revenues, subscriptions, pay-per-view and license fees, according to a new white paper from Deloitte. “Technology, Media & Telecommunications...