Online Ad Market:
Facebook's third biggest advertiser is a Bing affiliate scam.
New banner ad technologies increase personalization.
The biggest trends in mobile video advertising for 2011.
Google rivals quizzed by EU on search competition.
The dawn of paid search without keywords.
A peak... continue reading »
Facebook Drives US Social Network Ad Spending Past $3 Billion in 2011
US marketers will spend $3.08 billion to advertise on social networking sites this year, eMarketer predicts. Spending will be up 55% over the $1.99 billion advertisers spent on social... continue reading »
How to Monetize an Exit Page
A Google Analytics metric - top exit pages - is important when analyzing web traffic and the impact of changes to a webpage. By monitoring it properly, Google Analytics explains in this blog post, a... continue reading »
Hulu has released a preview of a new type of show it is developing in which it recaps TV viewing of the day in short five-minute, exclusive clips - original content that is said to be akin to a news... continue reading »
Facebook announced on Friday a change to its developer and privacy policies - one that it temporarily reversed 48-hours later. In its original announcement, Facebook said it would make a user's address and mobile phone number accessible as part of... continue reading »
Several companies including Macy's and McDonald's are experimenting with technology offered by such firms as Cardlytics, Cartera and Clovr Media that allows them to insert targeted ads into consumers' online banking statements.
The ads work as one would expect: a... continue reading »
A new social network where inquiring minds run wild.
Google search ad share in China rises after long decline.
Search and social like dark chocolate and beer.
Apple surges, but Android keeps the lead according to ad network Mojiva.
Microsoft introduces OneNote... continue reading »
SEM on 15-20% Growth Track for 2011
Search engine marketing posted year-on-year growth of 23% and 18% quarter-on-quarter, according to Efficient Frontier. It believes that search will continue its growth in 2011 due to continued CPC increases, with spend increasing by... continue reading »
Adobe has acquired audience data management company Demdex as part of its larger push to build its advertising business - an acquisition that is seconded only by its $1.8 billion acquisition of Omniture.
The acquisition will add transparency for Adobe’s advertiser... continue reading »
Hulu - an online video experiment that has become a wild viral success - is relatively safe from overreach by Comcast. The fate of the site, co-owned by News Corp., Walt Disney and NBC Universal, was in question during the... continue reading »
A mobile payment system that Starbucks had been testing in beta around Seattle, Silicon Valley and New York is now rolling out nationally. The program, called "pay by phone" will debut in 6,800 stores and 1,000 outlets in Target stores.... continue reading »
Social-networking site Quora has answers to your questions.
Social ad market outlook is modest and unclear.
Facebook launches app for feature phones as smartphones are not the only world.
Apple to fight Facebook with iOS5 and media stream?
More WebOS rumors:... continue reading »
Google Improves Share of Search Engine Ad Spend
Google increased its share of search engine advertising spend from Q3 2010 to Q4 2010 by 3%, rising from 80.2% to 82.6%, according to a new white paper from performance marketing firm SearchIgnite.... continue reading »
With employment picking up, recruiters are looking to dust off their tools of the trade. As they do so, some are also re-evaluating them with an eye to a more proactive approach. The Wall Street Journal reports that... continue reading »
The Washington Post Company had launched SocialCode, an ad offering aimed at helping companies build and monetize their brands on Facebook. It is, according to ClickZ, the first time a newspaper has launched an ad agency that is focused on... continue reading »
The Associated Press plans to roll out a mobile application that will give readers access to the daily and weekly ad circular inserts more typically found in the print editions of newspapers. It is the latest example of... continue reading »
Esquire has dressed up its February issue with augmented reality and geo-tagging technology to create several interactive adventures for its readers.
For starters, the magazine’s cover model, Brooklyn Decker, can be "found" in over 700 Barnes & Noble stores across the... continue reading »
Online Ad Market:
All about Google.
Google prepping Groupon competitor.
Online ad self-regulation group endorses 'Trusted Ads' platform.
Procter & Gamble proves mobile advertising is a given.
The long leap to clear the mobile payments hurdle.
FaceTime, camera and PhotoBooth confirmed for iPad 2.
Research... continue reading »
Digital Coupons Save $32M during 2010 Holiday
Digital coupons saved US consumers a total of $32.2 million during the November-December 2010 holiday shopping season, according to data from coupon aggregator RetailmeNot.com. In November 2010, consumers saved $15.1 million with an average... continue reading »
Google’s management shuffle bombshell has set the Internet on fire with speculation that 1) Eric Schmidt was pushed; 2) Eric Schmidt was disgusted with a) Google’s decision to pull out of China b) the myriad lawsuits and government investigations into... continue reading »
The Mac App Store, which Apple launched in the first week of January, is already delivering benefits to developers that are participating, according to RealWriteWeb.
The site compiled blog posts by developers and news stories, which report varying degrees of high... continue reading »
Adconion Media Group is spinning off the Joost Video Network into a separate business that, as a provider of in-stream and in-banner video advertising products, will be able to capitalize on online video ad growth. The move comes almost a... continue reading »
Clear Channel Out of Home is prepping for an expansion of several pilot projects it launched last year into additional markets. These included interactive digital displays in bus shelters in San Francisco and Washington, D.C. and bathroom mirrors and elevator... continue reading »
Is Twitter finally about to cash in on advertising?
Foursquare users rise to 6 million.
Facebook’s Dan Rose talks platform, ads and Mark Zuckerberg.
Apple App Store reaches 10 billion downloads
The wave of iPad purchasing has just begun.
IDC: No iPad... continue reading »
iPhone Users Most Loyal
The iPhone platform scores 84% higher in loyalty ratings than the nearest competitor, Google Android, according to Mobile Life Panel data from mobile analytics provider Zokem. 60 is generally considered a good score among current US owners.... continue reading »
Do Not Track is gaining momentum not only in Washington but also among developers of popular browsers.
Mozilla is getting set to release a Firefox 4 feature that will let users block tracking, according to a company blog post. This announcement... continue reading »
As long expected, Facebook is getting ready to formalize its preference for its own online currency, Facebook Credits. TechCrunch is reporting that the social network is reaching out to game developers to tell them that Facebook Credits is now... continue reading »
After a year or so of hit and misses, it appears as though Twitter’s ad products are gaining traction - or at least serious attention from marketers. eMarketer expects the platform to earn $150 million in revenues this year, a... continue reading »
Online Ad Market:
Google to acquire fflick for $10 million.
Yahoo hopes to post good earnings too.
LinkedIn maps out relationships with new feature.
Apple App Store goes on Twitter.
Google Cloud Print arriving shortly to an inbox near you.
Microsoft goes on the... continue reading »
Adobe Compares Purchase Intentions After Viewing Print v Digital Ads
Interactive advertising in digital magazines - a category that includes motion graphics, sound, slideshows and animation - can more effectively engage readers and create stronger purchase intention than similar static ads... continue reading »
Ad Preview Tool is Enhanced
Google has enhanced its ad preview tool - which is used to check how an ad will appear on Google without accumulating additional impressions or clicks. New features include the ability to view integrated keyword diagnosis... continue reading »
A new report says that Apple is adding near-field communication technology to its iPad2 and iPhone5, with the goal of offering users payment capabilities for wireless transactions. Bloomberg reported the news first, citing Richard Doherty, director of the... continue reading »
Coke and Starbucks are among the first companies to try Facebook’s latest ad format. Called Sponsored Stories, it takes friends' actions - such as a check-in or action within a Facebook app - and turns it into a de facto... continue reading »
Google has ratcheted up the Do Not Track debate with its launch of Keep My Opt-Outs, an extension for download in Chrome that enables Internet users to opt out permanently from ad tracking cookies. Google acknowledged similar initiatives in the... continue reading »
State of the Union:
Obama puts focus on technology, promises more wireless access.
Obama: 'This is our generation's Sputnik moment'.
State of the Union address goes Web 2.0.
Twitter tests self-serve ad platform.
LinkedIn pushes new ad tools.
Google adds weather widget to mobile search.
Is... continue reading »
Americans Spend 2 Hours, 12 Minutes Per Month on Twitter
The number of US adults visiting Twitter.com fell during the past year by 14%, according to Experian Simmons DataStream.
So does that mean the ultimate "fail whale" is lurking just over... continue reading »
RIM is considering adding a feature to its BlackBerry devices that will allow them to run Android apps. So says BGR, which has been told this by multiple sources. There are many tech considerations to this, if this... continue reading »
The Facebook phone is real, according to reports, albeit perhaps not in the form that the industry has envisioned - that is a device manufactured by Facebook, designed from the beginning for its website and embedded with its myriad services.... continue reading »
A Forrester Research report and news leaked about Apple's forthcoming plans for the iPad2 and iPhone5 neatly intersected this week. Apple is apparently, according to Bloomberg, equipping its next-generation devices with near-field communication technology. Forrester, for its part,... continue reading »
Twitter launches 'Connections,' its own version of Facebook’s 'Mutual Friends'.
Campaign & Creatives:
New 'iPad is iconic' ad touts 60,000 apps.
Apple seeks RFID, payment platform experts, fueling talk of e-wallet.
Greystripe partners with MNI for local mobile ads.
Apple's mobile payment system... continue reading »
Click Fraud Rate Drops to 19.1% in Q4 2010
The overall industry average click fraud rate was 19.1%, Click Forensics reports. That's lower than the 22.3% reported for Q3 2010, but higher than the 15.3% reported for Q4 2009. In Q4... continue reading »
American Airlines, Mandalay Bay and the Florida Keys Tourism Council have signed on as the national launch sponsors for Gay Ad Network, Gaycast’s new video advertising network and syndication platform targeting gay and lesbian consumers. ... continue reading »
Much has been written about days of the week, times of the day and seasons of the year during which email marketing recipients respond best. Where, though, has been the information about weather-related timing - that is, when an area... continue reading »
Online Ad Trends:
Google tests display ads in Gmail.
Vibrant Media puts digital ads in context.
Is do not track a pie in the sky?
Mobile app explosion means boom for mobile ads.
Some say NFC payments will catch on slowly, even with Apple... continue reading »
Americans Need to Hear About a Company A Lot Before Trust Sets In
The United States ranks near the bottom of 23 countries in terms of trust in major institutions, according to the 2011 Edelman's Trust Barometer (via the Washington Post).... continue reading »
Promotional email marketing volumes hit an all-time high in 2010, according to research conducted by Responsys. Yet, as another survey finds, only a small portion of companies use a tactic proven to deliver higher response rates: email segmentation.
According... continue reading »
Sen. Joe Lieberman of Connecticut is calling for a bill to pass that would give the US the same powers as Egypt recently displayed: that is, the power to shut down internet access to civilians. It is a rare example... continue reading »
Close to half - 47% - of mobile app users say they click/tap on mobile ads more often by mistake than they do on purpose, according to a new survey conducted online by Harris Interactive on behalf of Pontiflex in... continue reading »
Online Ad Trends:
'Like' it or not, online ads are getting personal.
Does Facebook threaten Google's web domination?
Google censors piracy-related terms from search tools.
How Apple and Google will kill the password.
iPad mags need a new blueprint.
Now this is a content mill: Narrative... continue reading »
Average Revenue Per User for SocNets on the Rise
The average revenue per user of social networks should reach $4 this year. Social network advertising average revenue per user will approach $3.50, according to a new white paper from Deloitte. These... continue reading »