Online Ad Market:
Adsense for social network sharers?
Do you want to save your web ads? AdKeeper bets $35 million that you will.
Mobile Marketing:
In the works: A Google mobile payment service?
Restaurants now realizing that the iPad makes life easier.
Mobile Computing:
Toshiba announces unnamed...
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StumbleUpon Tops Facebook in Social Media Traffic
StumbleUpon has passed Facebook as the top source for social media traffic in the U.S., according to Statcounter. StumbleUpon accounted for about 43% of the U.S., while Facebook accounted for about 38%. This time...
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Custom Reports in Google Analytics
Avinash Kaushik, Google’s analytics evangelist has written a post called 3 Awesome, Downloadable, Custom Web Analytics Reports. The three awesome reports are a Page Efficiency Analysis Report, a Visitor Acquisition Efficiency Analysis Report and a Paid...
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Here is another reason why Android will rule in 2011: it is the only smartphone provider to pay attention to consumers that want feature cell phones, or at least want feature cell phone price points. There are several...
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By any measure online ad spend had a banner year in 2010. The latest figures come from Kanter Media, which reports a 6.4% growth for the first nine months of the year, to $94.06 billion. Internet display advertising had...
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Last month, new figures made available to the Audit Bureau of Circulations pointed to a surprising slump in iPad magazine subscriptions - despite the format's splashy debut several months earlier. All of the big names - Vanity Fair, Wired, Glamour...
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CES:
Five technologies to watch for at CES.
With CES raining tablets, some will get flooded out.
CES 2011 photo gallery: the hottest tech toys.
Consumer Tech Innovation:
Toshiba to sell world's first large glasses-free 3D TV.
Ecommerce:
American Airlines in fee battle with web agencies.
Amazon preps...
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Hispanics More Responsive to Online Marketing Than Non-Hispanics
Hispanics are the ideal online consumers, willing to engage across multiple digital platforms and more receptive to new technology than non-Hispanics, according to a study conducted by comScore and commissioned by Terra. A...
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As the Sturm und Drang over the Goldman Sachs-Facebook deals settles down, marketers are looking at the massive cash infusion with an eye for what the deal will mean for them. For starters, it has already meant a...
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Amazon.com has launched the Amazon Appstore Developer Portal - a self-service tool that allows mobile application developers, Android developers in particular, to join Amazon’s Appstore Developer Program and submit apps for the upcoming launch of the Amazon Appstore...
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Video will be one of the leading drivers of online ad growth, according to eMarketer, which is projecting a 10.5% increase in US online ad spending for 2011, followed by double-digit growth every year through 2014 when spending will reach...
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Ad Technologies:
Tablet search advertising: 3D apps vs. browsers.
Yahoo ties up with CBS, HSN to make live TV more interactive.
Convergence:
More TV viewers may be cutting the cord this year.
Mobile Computing:
Apple opens Mac App Store, discounts own software.
Apple restricting employee vacations as...
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Paid search among Tech Companies Soars
Spending for paid search advertising among Covario's high-tech and consumer electronics customers increased 27% in 2010 versus 2009, the company reports. This surpassed Covario's original expectations by 9 to 13%. Although its overall market...
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What: A LivingSocial deal for a local dental group that offered a discount if someone "liked" them on Facebook.
Why: Obviously, it works, especially when coupled with a mass distribution channel like LivingSocial.
What's Wrong With It: If and when the practice...
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Starbucks unveiled its new corporate logo this week, with little uproar from its customers or online fans. The change includes dropping the words "Starbucks" and "coffee" wrapped around the mermaid that graces its stores and coffee cups. Lately...
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Apple has launched the Mac App Store, kicking off its debut with more than 1,000 free and paid apps. Users can buy them via an iTunes account, download and install them. The Mac App Store is available for Snow Leopard...
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This week at the International Consumer Electronics Show, Toyota unveiled its new Entune multimedia system, which among other features allows users to purchase movie tickets, make dinner reservations, navigate the streets, make hands-free calls, and control their music experience through...
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Online Ad Market:
Google's AdMob reaches 2 billion daily ad requests.
Greystripe’s flashy iOS ads help boost mobile ad network’s revenue by 400 percent.
Business News:
Facebook sets stage for IPO next year.
Gartner says worldwide IT spending to grow 5.1 percent in 2011.
Mac App...
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RIM Continues Losing Smartphone Share
Although RIM Blackberry maintained a healthy lead in US smartphone share in November 2010, it continued a pattern of losing share, dropping 11% from 37.6% in August 2010 to 33.5%, according to comScore MobiLens data. RIM...
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The buzz at the Consumer Electrics Show - at least as measured by Webtrends- is all about Microsoft. It some ways it is understandable - Microsoft CEO Steve Ballmer, after all, delivered the keynote presentation at the show. Attendees, though,...
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Since Hulu launched its premium service Hulu Plus the company has been moving steadily toward its next big achievement: an Android app. It appears that goal is within sight, according to a blog post from the company.
Hulu has been working...
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In general, wireless marketers hate the idea of tiered pricing for wireless broadband. What consumer will, say, spend time checking in to a local business or endlessly play social games from a smartphone or bother to interact with an expensively...
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Recently three celebrities or famous people promoted a book on Twitter - and found that it only resulted in four additional sales. It was a surprising development - then made ironic by the book itself, which was a scholarly tome...
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Broadband:
Whatever 4G means, the ad battle has begun.
Mobile Computing/Marketing:
Verizon to announce it will be offering the iPhone.
Verizon iPhone to boost mobile ad market.
Google Android surpasses Apple iPhone market share.
Android addresses UI shortcomings.
Interviews:
Google's Matias Duarte talks Honeycomb, tablets, and the future...
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Newer Media Platforms Used to Reach Multicultural Consumers
To reach multicultural consumers, more than half (56%) of marketers are increasing their investments in newer media platforms, according to an Association of National Advertisers member survey. Another 35% are holding their spending...
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eBay is upgrading the mobile apps for its various sites. There is a new Half.com for iPhone app that lets shoppers compare prices and sell products with barcode scanning functionality. Other enhancements let users pay for items with gift...
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Google is trying with this: It recently launched YouTube Trends, an algorithmically-generated feed similar to Google Trends and Twitter Trends that identifies viral content people are sharing. It also introduced in November YouTube Topics, a feature that lets user...
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User-generated ad contests are a good way for a brand to engage with its customer base and hopefully generate some content that could go viral.
They are also a good way to dent a brand’s reputation if a user gets carried...
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There is no end to the clever social media-based campaigns that companies have been developing to market their products and services. A survey by Harvard Business Review Analytic Services, in partnership with SAS however, finds [PDF] that these companies are...
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Publishing:
Rupert Murdoch and Steve Jobs to unveil The Daily on Jan. 19.
Time merges print and digital corporate sales.
Broadband/Mobile Computing:
As iPhone debut looms, Verizon says AT&T not known for reliable network.
Google’s Android likely to lose as Verizon gets iPhone.
AT&T preps iPhone...
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3 in 10 Consumers Plan 4G Purchase - But Only 2 in 5 Understand It
Almost three in 10 US consumers surveyed said they were planning on buying a 4G device within the next 12 months, according to new data from...
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Google URL Shortener gets an API
Google has introduced an API to accompany the URL shortener it first introduced in September. The API allows users to integrate goo.gl into their applications and web pages. Documentation can be found on the Google...
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AdWords, its blog informs us, experiments with hundreds of variations of Google search results, testing such elements as font size and colors to layouts and spacing. It has recently discovered and made the following two changes for its users:
1] Standardizing...
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Amazon Gold Box offerings were sort of a precursor to the current craze of daily discounts. They only difference is that they were not promoted to an email inbox. Instead, customers had to navigate to Amazon’s wonderfully rich website to...
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The iPhone 4 is now available on Verizon Wireless - a development that has surprised exactly no one given the buzz run up before the announcement, not to mention the long-standing rumors that a Verizon iPhone was in the works....
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Mobile Computing:
Why Steve Jobs didn't unveil the Verizon iPhone.
Apple will not allow Verizon to preload software on iPhone.
Google releases new Google Places app for iPhone.
Legal/Regulatory:
Poynt snags location-based patent for serving up personalized offers.
Tech Trends:
IT hiring shows gains, but jobs may...
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Social Media Marketing Priority for SMBs in 2011
An overwhelming majority of small business owners plan to spend money on their business in 2011, according to a new survey by small business community Manta. Seventy-seven percent (77%) plan to spend in...
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In recent days both Foursquare and LinkedIn have enhanced their back-end features for businesses. Foursquare just launched a new page to more clearly explain to businesses the options available to them for connecting to their customers and followers, as...
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Vancouver-based video game developer Inspirado Games is partnering with World Wildlife Fund Canada with its GardenMind game. Players that complete the game’s brain challenges are also able to support real-world conservation initiatives. The GardenMind game is based on...
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Without a doubt the introduction of the Verizon iPhone is significant - although perhaps not quite the game-changer that it could have been if it had come to market sooner. Two areas, however, in which it will clearly have a...
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Broadband:
Verizon quietly scraps 'new every two' credit.
Mobile Computing:
Gartner, IDC: media tablets impacted 4Q PC sales.
iPad 2 will take pics, shoot flicks.
Android upgrades: Which manufacturers can you trust?
T-Mobile steps up attack ads, includes Verizon.
Business Trends:
Facebook changes its lobbying status in Washington.
Europe...
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"Social media" as a term was ranked as the most annoying industry buzzword in a survey of advertising and marketing executives by The Creative Group. Also high on the list: "synergy" and "ROI," which rankled respondents in a similar...
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TargetSpot will soon be expanding its network and growing its national sales force, thanks to a new round of $8 million in equity funding.
The funds will also be used to fuel investments in the company’s advertising technology, according...
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Android surpassed iOS as the most popular US smartphone platform for the first time in December 2010, according to the new Mobile Mix report from Millennial Media. Mobile Mix data indicates 46% of smartphones running on the Millennial...
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It appears that Apple is prepping for a location-based, friend-finding service that would be similar to services offered by Loopt and Google Latitude. A look under the hood by Mac Rumors of the just-released iOS 4.3 shows settings...
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Publishing:
News Corp. and Apple delay launch of the Daily for iPad.
Mobile Computing:
Rush to compete with Apple's iPad places strain on component suppliers.
Windows tablets need tweaks to become Apple iPad threat: analyst.
Mobile Marketing:
YouTube mobile traffic hits 200 million views.
Business Strategies:
Groupon advances...
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20% of Email Sent by Retailers is Opened on a Mobile Device
One out of every five marketing emails a retailer sends is opened on a mobile device, according to a survey by Knotice, with iPhone users the most avid mobile...
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Google is making an extraordinary promise Google App users: no more scheduled downtime for maintenance in their service level agreements. Any downtime is counted and applied to the customer’s SLA - the first major cloud provider to eliminate maintenance windows...
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You are at the airport excited about your trip. Then, the dreaded ax falls: no your flight is not delayed, although in the current context that wouldn’t be such as bad development. Rather, the flight is overbooked and the...
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Several European newspapers have been informed that they will not able to offer paid print subscribers free access to an iPad edition, according to Apple Insider. The problem - from Apple’s point of view that is - is...
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