Web browsing takes a social turn.
Online Ad Market:
Google to acquire more companies as big as YouTube, DoubleClick.
Google does away with sponsored ad label.
Tremor-Scanscout merger creates web video ad player on par with Hulu's.
Amazon to buy Diapers.com for $540... continue reading »
A Day By Day Guide to Serving Up Ads
Agriculture professionals are most likely to take action against online ads shown to them on Tuesday - the day they were least likely to take action is Sunday. However they are most... continue reading »
Last week two internationally-recognized brands - the Gap and the Washington Post - tried out two internationally-recognized advertising vehicles: Facebook and Twitter, respectively. They were the first users of new ad formats these two companies were introducing.
In the case of... continue reading »
The entertainment industry was among the first sectors to harness social media for commercial purposes. It continues to tweak its use of social media in promotional campaigns by trying out new platforms such as games or business models, such... continue reading »
Online ad display formats that are improving at rapid clip was one of the reasons cited by comScore for a 22% increase in delivered by the US in Q3 2010. Other factors include ability to buy specific audiences enabling a... continue reading »
As mobile devices and content proliferate so does its threats. Increasingly malware is being aimed at mobile users - as well as the companies that advertise on these devices. New statistics from AdaptiveMobile find that the conversion rates of... continue reading »