Online Ad Market:
Google wants to make display ads 'sexy'.
Facebook and Skype readying deep integration partnership.
Signs of What's to Come:
Google CEO envisions a 'serendipity engine.'
Google's take on what the future of display advertising will look like.
Why Schmidt should tone down the... continue reading »
Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com.
iPad Owners Respond to Ads More
iPad owners have a number of characteristics that make them valuable to... continue reading »
Many marketers have begun placing interactive elements - video, audio, embedded video, Flash files, forms - in their email messages. And if they haven't, they most likely will. A GetResponse Email Marketing Trends survey released earlier this year, for example,... continue reading »
FOX Sports Interactive Media and Burst Media are launching the FOX Sports Ad Network, a vertical ad network developed around long tail sports content websites and targeting advertisers looking to reach a predominantly male sports enthusiast audience ages 25-49. The... continue reading »
Google and other companies such as AOL are pushing to revitalize the display ad format. It wouldn't seem that mobile ads - particularly local-oriented ones - would need the same type of makeover as the format is still quite new... continue reading »
At least half of all targeted ads will be bought using real-time bidding technologies within five years, predicted Neal Mohan, Google's VP of product management at the Mixx Conference in New York. That has been Google's experience with DoubleClick, which... continue reading »