Online Ad Market:
Google wants to make display ads 'sexy'.
Facebook and Skype readying deep integration partnership.
Signs of What's to Come:
Google CEO envisions a 'serendipity engine.'
Google's take on what the future of display advertising will look like.
Why Schmidt should tone down the...
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Following are findings from recent studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com.
iPad Owners Respond to Ads More
iPad owners have a number of characteristics that make them valuable to...
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Many marketers have begun placing interactive elements - video, audio, embedded video, Flash files, forms - in their email messages. And if they haven't, they most likely will. A GetResponse Email Marketing Trends survey released earlier this year, for example,...
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FOX Sports Interactive Media and Burst Media are launching the FOX Sports Ad Network, a vertical ad network developed around long tail sports content websites and targeting advertisers looking to reach a predominantly male sports enthusiast audience ages 25-49. The...
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Google and other companies such as AOL are pushing to revitalize the display ad format. It wouldn't seem that mobile ads - particularly local-oriented ones - would need the same type of makeover as the format is still quite new...
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At least half of all targeted ads will be bought using real-time bidding technologies within five years, predicted Neal Mohan, Google's VP of product management at the Mixx Conference in New York. That has been Google's experience with DoubleClick, which...
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