Ad Technology:
Big money bet on display ad technology.
Privacy:
Microsoft quashed effort to boost online privacy.
What they know about you.
The web's new gold mine - your secrets.
Search:
Google: the last thing we want is for the best SEO to win.
Social Media:
Sites in like,...
continue reading »
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at these subjects, visit our sister site, MarketingCharts.com.
A Lot of Big Companies Shun Marketing Metrics
Surprisingly few large companies have implemented a consistent, formal...
continue reading »
Americans are spending more of their internet hours on social networking sites, according to a survey by The Nielsen Co., and less on such traditional activities as e-mail or portals.
It is, it would seem, another data point to buttress a...
continue reading »
As Facebook reaches 500 million users, Twitter reaches 20 billion Tweets, and U.S. consumers devote close to a quarter of their online time on social networks, it is little wonder firms are seeking to optimize these networks.
Even less surprising: an...
continue reading »
In a blog post, Jeffrey Rohrs at Exact Target offers up the last word on a debate that has fascinated the e-mail marketing industry from the beginning: when is the best time and day to maximize open rates? The...
continue reading »
The social buying sites typified - indeed conceptualized - by Groupon are gaining critical mass with clones and competitors rapidly setting up shop in many markets. BuyWithMe, for instance, just expanded to Dallas, Houston and Phoenix. It plans to...
continue reading »
