Security:
Fraudsters like virtual goods.
Online Ad Market:
Google launches new ad format for images.
Search:
Yahoo search starts testing listings from Microsoft.
Google steals ideas from Bing, Bing steals market share from Google.
Ad Agencies:
Why media agencies don't need separate units for social media.
Social Media:
Facebook's 500...
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Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
Click fraud rates on the rise
The overall industry average click fraud rate was 18.6%...
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Flipboard is an iPad app that turns a Facebook and Twitter account into something that looks like a magazine. It's a simple concept but the app is becoming one of the most popular on the iPad - for good reason,...
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Google's venture capital arm has invested in Trada, a start-up that uses crowdsourcing to craft an online marketing campaign - in this case paid search. The company's business model connects small and medium sized companies to hundreds of paid search...
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The wild success of the Old Spice ad campaign has reminded marketers of something they'd rather not dwell on: even if an ad goes viral, it doesn't necessarily translate into sales. Last week, Old Spice spots occupied a record-setting...
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Facebook received about the worst blow to its brand that any company could sustain - courtesy of the 2010 American Customer Satisfaction Index (ACSI) E-Business Report. The survey reported that Facebook scored 64 on the ACSI's 100-point scale, putting the...
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