Fraudsters like virtual goods.
Online Ad Market:
Google launches new ad format for images.
Yahoo search starts testing listings from Microsoft.
Google steals ideas from Bing, Bing steals market share from Google.
Why media agencies don't need separate units for social media.
Facebook's 500... continue reading »
Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.
Click fraud rates on the rise
The overall industry average click fraud rate was 18.6%... continue reading »
Flipboard is an iPad app that turns a Facebook and Twitter account into something that looks like a magazine. It's a simple concept but the app is becoming one of the most popular on the iPad - for good reason,... continue reading »
Google's venture capital arm has invested in Trada, a start-up that uses crowdsourcing to craft an online marketing campaign - in this case paid search. The company's business model connects small and medium sized companies to hundreds of paid search... continue reading »
The wild success of the Old Spice ad campaign has reminded marketers of something they'd rather not dwell on: even if an ad goes viral, it doesn't necessarily translate into sales. Last week, Old Spice spots occupied a record-setting... continue reading »
Facebook received about the worst blow to its brand that any company could sustain - courtesy of the 2010 American Customer Satisfaction Index (ACSI) E-Business Report. The survey reported that Facebook scored 64 on the ACSI's 100-point scale, putting the... continue reading »