Ad Technologies & Vendors:
JumpTap adds video to mobile ad network.
Online Ad Market:
IAB aims to create standards for advertising on tablets.
Search:
Google jolts search with fresher results with Caffeine.
Social Media:
Facebook conversion tracker now available to all advertisers.
Starbucks used social media to get...
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Worldwide online ad revenues will grow to $103 billion in constant currencies by 2015, according to MagnaGlobal.
Online Advertising to Grow 11% during Next Five Years
MagnaGlobal expects worldwide online ad revenues to collectively grow by an average rate of 11% between...
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As the video ad industry matures, video ad verification services are in growing demand. The problems some companies encounter with online video ads - namely poor or even fraudulent placement - was highlighted in a Beet TV New Media Minute...
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The majority - 68% - of ISPs say that outbound spam costs them up to $100,000 per year; another 4% say it costs them as much as $250,000, according to a new research study by industry analyst firm Osterman Research...
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Local online group buying sites - a model that Groupon first put on the map - are becoming so popular with consumers that they are seen by many companies as another form of local advertising.
The model is a simple but...
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Apple has $60 million in commitments for iAd mobile ads, the first of which will run on July 1 on the iPhone and iPod Touch devices, CEO Steve Jobs said during the company’s Worldwide Developer Conference. That same week,...
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