Ad Technologies & Vendors:
JumpTap adds video to mobile ad network.
Online Ad Market:
IAB aims to create standards for advertising on tablets.
Google jolts search with fresher results with Caffeine.
Facebook conversion tracker now available to all advertisers.
Starbucks used social media to get... continue reading »
Worldwide online ad revenues will grow to $103 billion in constant currencies by 2015, according to MagnaGlobal.
Online Advertising to Grow 11% during Next Five Years
MagnaGlobal expects worldwide online ad revenues to collectively grow by an average rate of 11% between... continue reading »
As the video ad industry matures, video ad verification services are in growing demand. The problems some companies encounter with online video ads - namely poor or even fraudulent placement - was highlighted in a Beet TV New Media Minute... continue reading »
The majority - 68% - of ISPs say that outbound spam costs them up to $100,000 per year; another 4% say it costs them as much as $250,000, according to a new research study by industry analyst firm Osterman Research... continue reading »
Local online group buying sites - a model that Groupon first put on the map - are becoming so popular with consumers that they are seen by many companies as another form of local advertising.
The model is a simple but... continue reading »
Apple has $60 million in commitments for iAd mobile ads, the first of which will run on July 1 on the iPhone and iPod Touch devices, CEO Steve Jobs said during the company’s Worldwide Developer Conference. That same week,... continue reading »