Sponsored Conversation Marketing to Reach $56.8M

Sponsored Conversations, a niche player in the Word-of-Mouth category of alternative marketing is expected to reach $56.8 Million this year,?according?to new PQ Media statistics. A controversial practice, sponsored conversations refers to a company paying a blogger or...

Out-of-Home Spending Fails to Slide in Q1

Out-of-home spending remained essentially flat in Q1 2010, according to Kantar Media and the Outdoor Advertising Association of America. Ad spending slipped 0.7% to slightly more than $1.3 billion, marking the smallest decline since the third quarter of 2008, when ad...

Top 10 House and Garden Websites – April 2010

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique...

Pin It on Pinterest