Big Brands:
A lost iPhone shows Apple's churlish side.
Privacy:
Online ads tracking capabilities curtailed by privacy concerns, says study.
Agencies and Ad Departments:
AOL: Premium or not.
Ad Technologies:
Apple's iPad 3G dropping quality on media streams.
Five reasons Flash would've rocked the iPhone.
Convergence:
Google's TV app platform...
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eBay and AOL benefited the most from an uptick in Americans' internet habits during March 2010, according to data from The Nielsen Company.
Americans Engage More Online
With growth that may be partially explained by March 2010 having three more days than...
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Apple's forthcoming iAd may wind up being the tipping point that will prompt the Federal Trade Commission to approve Google's pending acquisition of AdMob. When it first began to review the $750 million acquisition, staff at the Federal...
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3D technology - now close to becoming mainstream with the movie industry - is slowing making its way to other, less obvious vehicles, as three recent announcements show.
One is by the London newspaper The Sun, which is planning to publish...
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After Steve Jobs delivered his anti-Flash manifesto last week, Microsoft chimed into the Flash-versus-HTML5 debate as well: Redmond likes the standard too and plans to develop future versions of Internet Explore for it. The future of the...
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A new study by Edison Research provides a complex and multi-layered picture of Twitter - along with some interesting data points that suggest it may not be worthwhile for some companies to focus their online marketing efforts on the...
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Search:
Google invests in firm that tries to predict the future.
Ad Technologies:
Consolidation predicted for ad technology sector in 2010.
Social Media:
Twitter set to launch embeddable tweets.
Why Twitter is the future of news.
Social media spreads BP disaster.
Privacy:
Former Facebook privacy chief criticizes instant personalization.
Legal/Regulatory:
Lawmakers...
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For the first time, out-of-home ratings will be available via an independent source, giving advertisers not only proof that their campaign ran but a measure of audience reach, thanks to CBS Outdoor's adoption of the Eyes On ratings from a...
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Timing in an email marketing campaign - that is, deciding on what day and what time of day - to hit the send button is as important as actually crafting the message and selecting which segmented group of customers will...
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Speculation is rampant that Google is about to take aim at Apple's iPhone OS - which is also on the iPad - by developing a new OS that incorporates the 3D technology that it recently acquired from Bump Technologies.
The firm...
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Lego turned heads last month when it used augmented reality technology on the side of its packaging to give shoppers an idea of what the kit inside can produce. The boxes, created by augmented reality expert Metaio, interface with kiosks...
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Measurement & Analytics:
Nielsen acquires video analytics firm GlanceGuide.
Agencies:
Ad agency commission and the rise of the media black market.
AudienceScience acquires Hispanic-focused digital marketing firm Consorte Media.
E-Books:
Google readies e-book strategy.
Social Media:
The black art of writing Facebook updates.
RealNetworks launches social-game platform.
Every Twitterer can...
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While mainstream ad agencies have digital out-of-home (DOOH) on their radar and are allocating dollars to the medium, digital agencies have not yet adopted or fully understood the medium's capabilities, in a counter-intuitive digital divide, according to DOOH aggregator and...
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Increased consumer interest in website categories including home improvement, baseball and theme parks indicated that consumers were preparing for the arrival of spring in March 2010, according to Compete.
Home Improvement
Every spring, there is typically a spike in home improvement-related traffic...
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ABC says iPad users have played more than 1.5 million episodes of ABC television shows since the iPad went on sale in early April, while more than 400,000 copies of the free ABC player have been downloaded.
Traditional :30 Spots
The advertising...
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PepsiCo is stepping up its social media campaigning with a location-based app and a mobile loyalty program. The app, Loot, lets customers know when they are near a restaurant or fast food chain that sells its soft-drink.
When users stop in...
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This is a story about a multibillion, multinational conglomerate that committed a public relations gaffe - involving a wide-eyed, awestruck eight-year-old no less. If that were the entire story, it would end with the usual tsking-tsking about soulless corporate conglomerates...
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Legal/Regulatory:
New U.S. push to regulate internet access.
Campaigns & Creative:
Yahoo's new ad isn't bad but it's still a waste of $80 million.
Staples keeps customers following on Twitter.
How Hilton Worldwide is implementing a global social-media policy.
Ford, Google put banners in context.
Measurement &...
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Global shipments of mobile handsets grew 19% year-over-year during Q1 2010, according to ABI Research.
In total, 303 million mobile handsets shipped worldwide during Q1 2010. This puts annual global mobile handset shipments on pace to reach about 1.3 billion in...
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Facebook and Twitter clearly surpassed all other major social networks in US year-over-year growth during March 2010, according to data from The Nielsen Company.
In March 2010, Facebook reported 117.1 million unique US users at home and work. This represented 69%...
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Customer reward programs, conference meet-ups and coupon offerings are a few offbeat ways that marketers are using geo-location services. Then there are the outlier applications.
Indoor Use
Ever notice how most geo-location applications are for outdoor only use? That is because...
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There are a growing number of retail sites that cater to the truly socially-inclined shopper. These include Kaboodle, ShopWiki, ThisNext and Giantner - all of which approach the market in a slightly different fashion, writes Entrepreneur magazine. Their end goal,...
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There are a lot of examples of companies that handle the unexpected well on Twitter; there are just as many, if not more, of companies that didn't. Don't be in that latter group.
Following is a quick guide to...
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Online Ad Industry:
Time spent with display ads boost search: study.
Search:
Google Goggles translates text in images.
The search engine landscape in 2010: Rand's presentation from Web 2.0 Expo.
Measurement & Analytics:
Google Analytics releases 38 new apps.
Tracking internal campaigns with Google Analytics.
Privacy:
Facebook privacy policy...
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Since the iPad went on sale a month ago, Apple has sold 1 million units, and users have downloaded an average of 12 apps per device, choosing from 5,000 available apps.
Apple did not sell 1 million iPods until a year-and-a-half...
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The percentage of promotional emails related to the upcoming Mother’s Day holiday (Sunday, May 9, 2010) steadily rose from just less than 5% the week ending April 9, 2010 to about 32% the week ending April 30, 2010, according to...
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Using competitive intelligence strategies and tools will be key to launching successful email marketing campaigns in 2010, according to a new white paper from Compete.
In the white paper "Five Simple Steps to Online Marketing Success," Compete recommends that marketers take...
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Three Arab nations are the first to receive their own non-Latin based language world wide web addresses from the Internet Corporation for Assigned Names and Numbers, or ICANN. Egypt, Saudi Arabia and the United Arab Emirates now can claim their...
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There are a lot of examples of companies that handle the unexpected well on Twitter; there are just as many, if not more, of companies that didn't. Don't be in that latter group.
Following is part two of "A Twitter...
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Online Ad Market:
Citysearch plans reputation management product.
Campaigns & Creatives:
Concert promoters embrace new media for fan services.
Privacy:
Facebook glitch brings new privacy worries.
Nintendo to beef up piracy measures in 3-D machine.
Tell-all generation learns to keep things offline.
Search:
Google apps expanding as Google preps...
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Samsung took the US mobile subscriber market share lead among OEMs from previous leader Motorola in March 2010, according to comScore MobiLens data.
Samsung Overtakes Motorola
Samsung, which was ranked third among OEMs in the three-month average ending February 2010, overtook previous...
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Virgin America says Twitter’s new ad program, Promoted Tweets, was successful in helping the company launch its expansion into Canada.
Virgin announced the expansion solely via Promoted Tweets, and a promotional offer - 50% off for the first 500 travelers -...
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Athletic equipment company Nike dominated the top 10 viral videos selected by video-content distributor goviral for April 2010, landing three videos on the list.
Two of Nike's videos were light and entertaining in tone. However, the number two video, "Earl and...
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Politicians around the globe are starting to use Twitter to get their message across - both before and after an election. Relatively new to the medium, at least compared with marketers and every day users, this group still has some...
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Measurement & Analytics:
Waiting for the new federal government cookie policy.
Online Ad Industry:
M-Commerce to outpace mobile advertising.
Search:
Display ads engagement boosts search, says study.
Social Media:
If cost per check-in was a reality, Foursquare would be $40 million richer.
Social networking starting to click for...
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Welcome to MarketingVox’s inaugural issue of Toolset Watch, which we will be running on Tuesdays. Look for the latest on new product launches, features updates to existing ones, and online tutorials. If you have a news item to submit please...
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More than 80% of marketers and brands plan to increase mobile ad budgets in the next 12 months, finds a survey of MediaPost's subscriber base.
82% of marketers will boost mobile spending, while just 3% will cut mobile ad spending, according...
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JetBlue Airways is in the midst of celebrating its 10th anniversary, and is using a variety of elements in its new campaign to tout the event.
A digital campaign includes the video-saturated experience.jetblue.com website, which lauds the experience of flying on...
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Heightened online interest in NFL professional football during the offseason offers a marketing opportunity, according to research from Compete.
Consumer Behavior Indicates Offseason Interest
Consumer behavior, both in terms of TV and the internet, indicates strong interest in the NFL even when...
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Burst Media is introducing a roster of websites aimed at mothers and their interests and shopping patterns - aka CEO Moms. The point, of course, is to lure advertisers interesting in targeting this constituency with such vehicles as MomsWhoThink.com, Parent...
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Agencies:
Ad.ly raises money, hires CEO.
Social Media:
Twitter tests business toolkit.
CoTweet vs. HootSuite: battle of the business Twitter apps.
As Facebook prepares to launch 'Places,' Foursquare improves 'Places'.
IBM text mining upgrade is social media savvy.
Search:
Microsoft turns to Tellme for Bing Mobile's new voice...
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Consumers are increasingly using the internet and mobile devices to obtain information about food, and are also more educated and confident about food safety, according to [pdf] a recent survey by Deloitte.
The "2010 Consumer Food Safety Survey," Parts I [pdf]...
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Americans conducted 15.53 billion core searches in April 2010, a slight 1% increase from 15.43 billion core searches in March 2010, according to comScore qSearch data.
Yahoo Gains Market Share
Google Sites continued its dominance of the US core search market in...
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Consumers are willing to pay for books, magazines and newspapers on tablets and e-readers, but only if the price is right - and the price currently being charged by some publishers is too high, consumers said in a survey conducted...
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It is becoming more instructive to see how not to run a social media campaign than how to pull off a successful one. The latest object lesson comes from Dunkin’ Donuts, which was promoting its free iced coffee day...
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There is no end to the research on social media coming out of academia The latest is from Meeyoung Cha from the Max Planck Institute for Software Systems in Germany, according to the Harvard Business Review.
Cha looked...
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Online Ad Market:
Q1 online ad spending drops from highest point.
Ad Agencies:
Mobile agencies look beyond apps as market evolves.
So your agency just got acquired. Now what?
Email Marketing:
7 B2B trends in email marketing strategies and spending.
Social Media:
Is B2B on board with social?
Travelocity...
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A new 'female economy' will drive $5 trillion in incremental global spending during the next several years, according to [pdf] a new book from Boston Consulting Group.
"Women Want More" advises marketers that 1 billion women work worldwide, more than half...
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US web users received 1.08 trillion online display ads in Q1 2010, according to comScore AdMetrix data.
This represents 15% growth from 944.4 billion online display ads received by US web users in Q1 2009, writes MarketingCharts. Total U.S. display ad...
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Vanity Fair has just unveiled its iPad app with the June issue; now in iTunes, the app offers readers two ways to view it: In vertical mode - that is, by holding the iPad vertically - the magazine is...
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