Online Ad Market:
Google partners with Bazaarvoice, brings consumer ratings to product searches and ads.
Apple corners in-app ad market with changes to developer agreement.
Ad Targeting:
ShareThis unveils display ad targeting platform.
Ad Technologies:
Why Adobe abandoned iPhone Flash app plans.
Social Media:
A look at the...
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The worldwide market for mobile remote health monitoring applications should reach $1.9 billion USD by 2014, according to [pdf] Juniper Research.
Reducing Healthcare Costs Using Mobile Health
For most hospitals and health establishments, the 2009 IT budget was smaller than the 2008...
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Although cautious online shoppers take longer to make purchases, they are also ultimately more likely to be converted to sales, according to [pdf] a new white paper from internet security technology provider McAfee.
Most Online Shoppers Wait More than One Day
The...
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A new partnership between Google and Bazaarvoice lets retailers and manufacturers to display online product reviews and ratings right within their AdWords campaigns.
The ads will show how many users have reviewed a product, along with the average rating given in...
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Marketing and advertising companies that used a pre-determined list of criteria when awarding bonuses - instead of just a general assessment of ad-hoc factors - tended to post higher profits. So says a new study by Palazzo Advisory | Acquisition.
That...
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Augmented Reality is, no doubt, a sexy application that consumers love to tinker with and brands and advertisers love to use to drive engagement. But the behind-the-scenes process of rolling out such a campaign is not necessarily pretty - especially...
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