Publishing:
iPad to launch with payload of ads.
Publishers bet future on iPad they have not seen yet.
Amazon gives way on e-book pricing.
Ad Technologies:
Yahoo shuts down text-ad network for small websites.
Search:
Maximizing go-to-market strategies for SEO.
Social Media:
Nine-year-old gets sex education from Facebook ad.
Quitting...
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Consumers are more likely to read and act upon online advertising than they were a year ago, according to an Opinion Research Corporation consumer preference survey sponsored by Adfusion, a division of ARAnet.
Every type of online advertising scored better with...
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CBS and ABC have inked deals with Apple to stream TV shows free of charge to users of the iPad, complete with commercial breaks - similar to the way they stream on the networks' own websites. CBS will stream shows...
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When Facebook unveiled its latest round of proposed changes to its privacy policies last week, email marketers were looking for additional clues about the site's so-called Project Titan, the details of which were leaked last month.
Few indicators were to be...
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When strikes brought transportation to a halt in Britain earlier this month, British Airways made full use of its social media presence to assist stranded passengers as best as possible - as well as providing a boost to its brand.
CEO...
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We talked about why it's important for companies to do in-depth due diligence before hiring a digital marketing agency as well as 11 good questions to ask during the initial vetting process - questions provided courtesy of an informal survey...
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Ad Targeting:
Make friends and boost sales with a content marketing strategy.
Ad Technologies & Vendors:
YouTube's new look draws mostly cheers.
Sharp to make 3D screens for mobile formats.
Publishing:
Publishers to AdNets: Hands off our ad inventory.
Is the Financial Times the perfect digital model?
Email...
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Online TV viewers will accept up to 75% more advertising per hour than is currently programmed, according to a recent survey by comScore.
Online TV Ads Have Larger 'Sweet Spot'
In order to determine viewer receptivity to advertising when watching TV shows...
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Although overall search query volume dropped 6.2% in February 2010, the 10% drop in February’s number of days implies growth, according to data from compete.
Major Search Engines Continue Market Share Trend
The major online search engines continued their established market share...
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KROMA Makeup and Christopher Drummond Beauty are debuting an in-photo virtual makeover tool called picMD developed by ModiFace - a tool that the company hopes will be also white labeled by weight loss sites, plastic surgeons and ads for anti-aging...
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London-based mobile game developer 1337bit introduced its first iPhone game - as well as one of the first games that requires users to get physical with their devices, as they might with a Wii.
Introduced in time for the Easter holiday,...
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Before the iPad was launched, most of the information we had about the device was provided by Apple and a few trusted partners. With it now in stores, consumers and business can see for themselves what there is to like...
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Publishing:
Publishers see pricing opportunities with iPad.
Agencies & Ad Departments:
Pepsi, InBev's A-B join forces in landmark media pact.
Social Media:
Yelp strives to make reviews more transparent.
Why doesn't Apple have a Facebook page?
How 5 brands are mastering Foursquare.
Online reputation systems: how to design...
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While the percentage of online retailers failing to honor unsubscribe requests has held steady, more retailers are sending a higher number of emails following those requests.
According to a new report from Responsys, 4% of retail email unsubscribe requests failed in...
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The Economist hopes to create a pricing model that is consistent across all channels as it prepares to launch an iPad/iPhone edition.
The magazine's content was mostly free until last fall, at which time content older than 90 days was put...
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Two researchers at HP Labs have established that they can use Tweets to predict how well a movie will do - research that can be applied to all manner of events including how well a product or ad campaign may...
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Apple plans to launch a new mobile ad platform this week could complicate search engine marketers' efforts to integrate mobile search into their operations.
It could also, though, deliver more targeted campaigns for clients, depending on how rich a data store...
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Search:
Google's AdMob deal may be in trouble.
Ad Technologies:
TidalTV taps LiveRail to grow online inventory.
Campaign & Creatives:
LeBron sells the tickets, so Cavaliers use mobile to boost brands.
Miller lets craft brew speak for itself.
Measurements & Analytics:
comScore debuts video measurement in Asia-Pac.
Mobile Computing:
For...
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How public celebrities gain and lose popularity can be instructive for brand marketers, according to Dr. Bob Deutsch of marketing firm Brain Sells.
One of the biggest lessons, that stonewalling a scandal or problem never works and coming clean is always...
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Some magazine publishers are pricing their digital magazines, formatted for Apple’s new iPad, at the same price they charge for print publications, and readers are balking.
Time, for example, charges $4.99 for a single issue on the iPad, the same price...
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NASA's astronauts are stepping up their already aggressive and savvy use of Twitter by posting images of their view of planet Earth, from the space shuttle. In particular, Soichi Noguchi - the most prolific of all the astronauts...
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Microsoft pledges not to scan users' email as a way to tailor advertising, according to Tim O'Brien, Microsoft senior director of platform strategy. Speaking at the SaaSCon 2010 conference in Santa Clara, Calif., this week, O’Brien told the audience that...
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Thanks to a wealth of tools, companies have a good idea of who their followers are on the various social networks. Now, some of these tools are attempting the crack the next mystery - figuring out what these followers...
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Online Ad Market:
Online ads show signs of a pickup.
Ad Technologies:
Apple's iPhone software may include support for mobile ads.
Keeping commercial fresh with video on demand.
Campaigns & Creatives:
How Toyota helped digg itself out of trouble.
Publishing:
HuffPo launches Twitter edition with focus on real-time.
Social...
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Touchscreens drive mobile phone satisfaction and Apple ranks highest in customer satisfaction among manufacturers of smartphones, according to two recent surveys from J.D. Power and Associates.
Touchscreen Most Important Input Mechanism
For both users of smartphones and traditional wireless phones, a touchscreen...
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2010 will be a big year for mobile application downloads, with almost 6 billion mobile applications forecast to be downloaded, up from an estimated 2.4 billion in 2009, according to ABI Research.
Smartphone Sales Spur Mobile App Growth
The rapid adoption of...
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Yahoo is working on a new advertising model for the iPad and other tablets which is expected to give advertisers support for interactive product placement similar to that seen in TV and movies, reports MediaPost.
Product placement of this type could...
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Small businesses using the self-service platform Yahoo Publisher Network have until April 30 to find a new way to syndicate contextual listing in the wake of Yahoo’s decision to shut down the network. Yahoo suggested a move to...
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Digital coupons are a high-growth area for online marketers; Foursquare is as well. The former, though, has a clear path to ROI for both buyers and sellers. Until recently, the same couldn’t have been said about the wildly popular game....
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Online Ad Market:
Apple fights rival Google on new turf.
Bookmarking startup Xmarks launches ads with crowd-sourced ratings.
Campaigns & Creatives:
Studios cut film marketing as landscape changes.
How the Black Eyed Peas became the face of Samsung, Apple, Blackberry and Bacardi.
Click Fraud:
Online click fraud...
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Continuing a trend established in January and February 2010, the videos selected by video-content distributor goviral for March 2010 were universally light in tone.
For the first time this year, goviral did not select any public service announcement videos, notes MarketingCharts....
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Online advertising had a record fourth quarter in 2009 following a bleak first nine months of the year.
In the fourth quarter, internet advertising grew 2.6% to a record $6.3 billion, compared to the same quarter a year earlier. Meanwhile, total...
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How many followers is too many on Twitter? A new study by HubSpot suggests the answer is trickier than one might imagine. According to an article based on its State of Inbound Lead Generation - a report that covers...
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Multivariate testing seems to be an easy enough process to implement: have a question about a website or online newsletter’s design and its appeal to customers? Test it! In reality it is much more complicated - and the...
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For online marketers, there is a lot to like about Apple's mobile ad platform, the iAd: an ad that stays inside the app doesn’t force the consumer to choose between the app or leaving the app to satisfy a...
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Online Ad Market:
Apple iAd could generate billions in revenue says analyst.
Battle over local online ads heats up.
Measurement & Analytics:
Adobe makes big move into ad measurement.
Publishing:
Google CEO says newspapers can make money online.
Newspapers that now allow online paid-only access.
iPad primes print's...
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Most US smartphone owners do not understand the current state of 4G (fourth generation) mobile phone technology, according to research by Compete.
Users Incorrectly Think Smartphones Offer 4G
Although 4G smartphones are available in most global markets and Sprint recently announced it...
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By 2013, 55% of all TV models shipped by manufacturers will have a built-in web connection, says Steve Koenig, director of the Consumer Electronics Association.
The internet-connected TVs will not require separate boxes, software or setup (via Bloomberg). "We're going to...
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Restaurants are finding that text messaging is the most cost effective way to reach local customers, topping other methods such as digital coupons, social media networks and traditional email marketing. One example is Scotty P’s Hamburgers in Dallas,...
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The Washington Post, New York Times and several other papers are rethinking policies that allow online commenters to remain anonymous, according to a report in the New York Times.
The Washington Post, for example, is considering giving greater weight to comments...
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Toyota sponsored The Weather Channel’s free iPad app for the device’s rollout. Within the first five days of the launch, the free app - there is a paid as well - was the third most popular, according to Broadcasting Cable. ...
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Ad Technologies & Vendors:
Some early iPad apps deliver better ad experience than others.
Online Ad Market:
1-800 Flowers attracts 78% of new customers through online channels.
Google's Ari Paparo looks at how better data helps measure display campaigns.
Landing page optimization deep dive: Interview...
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An estimated 237.4 million location-based video ads were displayed to adult audiences each month in the last four months of 2009, according to a new report released today by The Nielsen Company.
Men, Young Adults Consume Large Share of Location-based Video...
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Americans conducted 15.4 billion core searches in March 2010, a healthy 6.2% increase from 14.5 billion the previous month, according to comScore qSearch data.
Core Search Leader Market Share Changes Little
There was little change in the market share statistics of the...
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When Apple CEO Steve Jobs rolled out the iPad’s new ad platform, iAd, last week, he did so by highlighting the current dismal state of mobile ad marketing. But are mobile ads - as we know them today - really...
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In part 1 of this article we looked at four 'quirky' things you might not know when setting up a multivariate test strategy.
In part 2 - again courtesy of a whitepaper authored by Eric Peterson on behalf of SiteSpect, we...
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Twitter has introduced - partially, with more details to follow - its long-awaited path to monetization. Called Promoted Tweets, the ad platform lets advertisers bid on keywords on a CPM basis. The ad shows up in a related search but...
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Online Ad Market:
Do economics of real-time search ads work out?
Old ads that won't die or fade away.
Convergence:
A dozen national broadcasters align to create mobile TV network.
Social Media:
Facebook currently testing new "questions" product.
8 brand personalities Facebook and Twitter users hate.
Value of...
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More than half of major online retailers have not correctly coded their emails to avoid a common rendering problem with Hotmail displayed in the Firefox browser, according to a recent white paper [pdf] from Smith-Harmon. However, the problem can be...
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The more pages a company has indexed by Google, the more leads it will generate, according to research by internet marketing firm Hubspot.
Incremental Indexed Pages Can Cause Double-digit Lead Growth
There is a strong positive correlation between the number of Google...
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