Ad Technologies and Vendors:
Agencies and publishers go head-to-head over automated ad buys.
How Wired's biometric Super Bowl ad winner is geeky surprise.
CeBIT goes 3D to pull in punters.
Mobile Computing:
Apple iPad production hit by manufacturing bottleneck.
New HP EliteBook tablet adds capacitive touch,...
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Top online retailers sent each of their subscribers 2.5 promotional emails on average during the week ending Feb. 26, 2010. This represents a 2% decline in promotional email volume from the week ending January 29, 2010, according to Chad White,...
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Advertisers spent an estimated $117 billion on US media in 2009, a 9% drop from 2008, according to [pdf] figures released by The Nielsen Company.
Auto Spending Tanks
Spending on automotive-related ads dropped by more than one-fifth during 2009. Although automotive factory...
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The Associate Press is pushing deeper into digital publishing by forming a new business unit to create content and products for the myriad platforms that are emerging. The first order of business for AP Gateway, the new unit, will be...
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New research from Harvard Professors Tyler Moore and Ben Edelman suggests that Google may be profiting from typosquatters - at the expense of online advertisers.
The scheme is a simple one for the perpetrators: owners of such typosquatting...
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The accusations, and now lawsuit, that Yelp is extorting its customers is serious - not only for the customers of course, many of which are small businesses that depend on advertising - but also for the geo-location/review business model.
Yelp’s CEO...
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Ad Technologies & Vendors:
AOL sells affiliate firm buy.at
Social media ad network LifeStreet acquires competitor SocialCash.
Email Marketing:
Email still powerful marketing tool despite booming popularity of social media.
DOOH:
NYTimes goes out of home.
Smartphones:
Microsoft says iPhone has opened its eyes.
Mobile Computing:
Developers gear up for...
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Mobile data traffic from embedded computing devices is increasing so rapidly that if current trends continue, the total number of bytes sent each month in 2014 will equal the total equivalent traffic measured in 2008, according to ABI Research.
ABI Research...
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TargetSpot, the nation’s largest internet radio advertising network, has launched a mobile advertising platform that allows marketers to serve audio ads to mobile applications on various smartphones.
Slacker Radio, a pure-play internet radio service, will use TargetSpot’s online advertising platform to...
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Twitter, which has studiously avoided offering ad options for its popular micro-blogging site, is getting ready to roll out such a vehicle for marketers. At the same time third party vendors are doubling down on their separate efforts to...
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While video email marketing is still an emerging technology, a new survey by GetResponse suggests that marketers are intrigued by the technology’s potential to increase conversion rates - and plan to adopt it in the near future.
More than a majority...
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A new ad by Scion borrows the best and latest ad technology: It uses Facebook Connect to put viewers in a video where they are featured D.J. at a local club and driving to the event in their new...
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Measurement & Analytics:
Getting started with online marketing and web analytics.
Web analytics meets customer feedback in Kampyle-Omniture deal.
Measuring social media with web analytics.
Coremetrics latest to add Facebook analytics.
Email Marketing:
ExactTarget buys CoTweet, sets up "social media lab.
Ad Targeting:
7 ways to make pay-per-click...
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Women and people between 35 and 54 are most apt to perform social networking activities via mobile device, according to data from The Nielsen Company.
Mobile Social Networking Gender Gap
A clear gender gap exists in social networking activity on mobile devices....
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Coca-Cola is now operating its own digital billboard network, made up of 29 digital faces in 20 cities. It is leasing the actual space from outdoor media owners such as Clear Channel Outdoor and Boardworks, but it has...
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Omniture and Facebook have teamed to provide online marketers tools to optimize Facebook as a marketing channel.
These include an automated media buying process as well as a single dashboard to plan, deliver and measure campaigns. Using Omniture's toolset, marketers can...
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There is seemingly no end to the growing number of options available to people or companies that wish to join the ranks of affiliate marketers. To name just a few that have emerged within the last few weeks: The FastPencil...
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Price doesn’t necessarily equal quality when it comes to selecting an email marketing application, according to a new study of 19 applications. Software Shortlist, an online comparison and review site for business software, compared average price versus product...
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Measurement & Analytics:
The PPC controversy around credits for website visits.
Campaigns & Creatives:
GM, Yahoo first to use NYTimes' digital sign network.
Agencies & Ad Departments:
New Razorfish division a sign of digital health market appeal.
Web 2.0:
Viacom's departure from Hulu comes with a bite.
A...
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Small-to-midsized business (SMB) marketers are using personalization and behavioral targeting techniques to reduce inbox clutter, according to according to [pdf] a recent study by GetResponse.
Making Business Personal
The “2010 Email Marketing Trends Study” indicates that SMB marketers are increasingly turning to...
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Twitter community conversations predict “The Hurt Locker” will upset the mega-blockbuster “Avatar” for Best Picture at this year’s Oscar awards, according to communications agency Waggener Edstrom Worldwide.
‘The Hurt Locker’ Edges Out ‘Avatar’
Based on analysis of tweets by the WE twendz...
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Some media buyers are saying News International’s the Times will launch its online paywall as early as May or June. The Times has told media buyers it cannot give guarantees to advertisers about website audiences in May, which...
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Marketers are just beginning to explore what augmented reality can do for their campaign and brands. However new research - along with some speculation - suggests that the promise this technology holds is only just beginning to unfold.
Consider what the...
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By now it is clear - the iPad is coming and it is coming without Flash. For mobile ads this, it would seem, would be devastating. Or is it? For SEO, lack of flash is not...
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Measurement & Analytics:
Why metrics are killing creativity in advertising.
Campaigns & Creatives:
FarmVille Ad helps Bing zoom past Google on Facebook.
Ad Targeting:
Facebook increases number of cities available for ad targeting.
Ad Technologies and Vendors:
Mobile marketer Adenyo completes $26.9 million financing.
Email Marketing:
Study: 43% of...
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A new app for the iPhone is bringing together search, local and augmented realty: the aptly-named Poynt. The app uses augmented reality for a real-time view of businesses, people, retailers and theaters around the user. It also integrates with...
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Small-to-midsized business (SMB) marketers are primarily interested in segmenting emails by recipient preferences and behaviors, according to according to [pdf] a recent study by GetResponse.
The “2010 Email Marketing Trends Study” indicates that almost six in ten SMB marketers (59.4%) plan...
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Online advertising agencies need to focus less on impressions and more on serving the needs of their clients’ audience, according to John Burbank, CEO, Nielsen Online Division.
To obtain the business and trust of brand marketers, Burbank advises online advertising agencies...
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Brands that had tied or placed their ads next to Toyota ads have not been a happy bunch since the car maker’s troubles became public. These companies - say, tire manufacturers or car dealerships - are part of a group...
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Just about every brand now has a toehold in social media - even such established staples as Land O’Frost and Sara Lee Deli, both of which recently launched campaigns centered around Facebook.
For Land O’Frost, its new community called Land O’Moms,...
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Ad Targeting:
Caller ID for your website: new technologies let you target prospects - but beware of privacy laws.
Email Marketing:
What is 'good list hygiene' and why should you do it?
Smartphones:
Android finally invades AT&T.
Details about Microsoft phone leaked.
Search:
Optimizing for mobile visual...
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Access to Facebook via mobile browser grew 112% in the past year, while mobile Twitter access experienced a 347% jump, according to a new study from comScore.
Mobile Users Favor Facebook and Twitter over MySpace
In January 2010, 25.1 million mobile users...
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This year the Academy of Motion Picture Arts and Sciences rolled out its first app before the Oscars, which aired Sunday, should any fans not be able to catch it on television.
Visitors that went to m.oscar.com were able to receive...
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The occasional negative review on online review sites, such as Yelp or TripAdvisor, is nothing to fear, according to a report by Forrester Research, which recently studied the issue.
In its report, Forrester evaluated 4,000 reviews in the Electronics and Home...
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Google made a number of significant announcements - even for the search engine giant - last week. For marketers three stand out in particular:
Above the Fold Ad Display
Google has launched a beta ad feature that will allow brand advertisers to...
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Recently Alex Payne, an engineer at Twitter, posted the following message: "If you had some of the nifty site features that we Twitter employees have, you might not want to use a desktop client. (You will soon.)"
This seemingly benign Tweet,...
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Search:
Google stats get animated with Public Data Explorer.
Google, Dish testing new TV search service.
Ad Technologies:
Bidding platform DataXu raises $11M in second round.
Online ad monitor DoubleVerify raises $10 million in second round.
Campaigns & Creatives:
Clarins wonders, can you crowdsource a fragrance?
Apple...
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US internet users watched 32.4 billion videos in January 2010, according to the comScore Video Metrix service.
Google Sites Account for 4 in 10 Online Videos
Google Sites ranking as the top US video property with 12.8 billion videos, or 39.5% of...
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Each generation of the US population has unique wants and needs that marketers and retailers should address differently, according to The Nielsen Company.
Todd Hale, SVP, consumer and shopping insights, Nielsen, has compiled a list of tips on devising marketing strategies...
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Local online media site Citysearch and SEO provider OrangeSoda are partnering to provide a marketing tool that marries their respective strengths.
The new product, CityGrid Complete, is an extension of City Grid - an online ad network focused on local content...
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Most organizations will see at least a double-digit increase in their conversion rates using multivariate testing. So says a recent white paper by Ektron called "Fail Faster with Multivariate Testing." [pdf] Even a simplistic example of a company that ...
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Apple is clamping down on so-called cookie cutter apps - that is apps that are de facto RSS feeds or "glorified business cards". In other words, the type of low-level apps that many brands and marketers have put out to...
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Measurement & Analytics:
24/7 Real Media integrates with Omniture Data.
Ad Technologies & Vendors:
MediaForge ads only charge when people interact and buy.
Major Account Moves:
Walmart places a mega buy with Yahoo.
Why Apple's Oscar ad won't go viral.
Smartphones:
Web-connected TV - a distant dream for...
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The global mobile retail market is expected to top $12 billion by 2014, according to [pdf] a new study by Juniper Research.
“Mobile Marketing & Retail Strategies: Advertising, Coupons & Smart Posters 2009-2014″ indicates that the mobile retail market, which was...
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As newspaper publishers attempt to understand how their products fit into the new digital world, they are experimenting with different ways of offering content via handheld devices like mobile phones and e-readers. Now, The New York Times, which already offers...
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Smart Momma, a baby gear and gifts retailer, started tracking visitors to its site when it did a redesign in 2008 - which was also around the same time that it started using an online reputation management company, Ratepoint. According...
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Twitter, Foursquare and Facebook have all stepped up their location-based services. The most comprehensive - just by its size and presence - is Facebook. The social networking site will be introducing a new location-based feature in late...
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Repo Men, which opens March 19, is using barcode technology in its promotion - the latest example of a growing number of ad creatives and technology to do so.
Plot and Promotion Meet
The movie is set in a future where...
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Ad Technologies:
YouTube pulls the trigger on mobile ads.
Why ad blocking is devastating to the sites you love.
Technical Innovation:
Avatar director James Cameron: 3D promising, but caution needed.
Social Media:
11 free tools for social media optimization.
11 steps toward a content strategy.
If you want...
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During the second half of 2009, internet users signing into web sites using third-party logins preferred Facebook and Google by wide margins, according to user management platform provider JanRain.
Google Leads All Third-Party Logins
Analyzing the behavior of users performing third-party login...
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